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• Managed WinterWyman's (acquired by The Planet Group in 2019) social media strategy across all channels; created and curated social content while catering to each specific platform audience; designed accompanying graphic elements and assisted with video production; monitored and engaged community conversations to grow brand presence • Oversaw Social Media Brand Ambassador Program, WinterWyman's homegrown employee advocacy competition, to further company awareness and support the personal branding of internal employees; developed and distributed content for employees' personal social sharing across multiple channels• Contributed to WinterWyman's blog strategy and managed robust editorial calendar; copy-edited and published weekly blogs to website (WordPress); optimized blog posts for SEO; analyzed web traffic via Google Analytics to track and evaluate content performance• Educated internal employees on social media best practices, platform updates and internal social media posting/scheduling tools through individual and group trainings • Oversaw special marketing campaigns and collaborated with relevant departments as needed for project brainstorming, planning and execution• Managed WinterWyman's gifting program for candidates and clients; handled all communication with external vendors; on-boarded new gifting programs while nurturing existing programs; was responsible for day-to-day gifting logistics (submitting orders, invoicing, promotion and encouraging program usage) WinterWyman has been named repeatedly a "Top Small Employer" by The Boston Globe and a "Best Place to Work" by the Boston Business Journal.

• Created and curated content for all WinterWyman social media channels; catered messaging and imagery for each platform audience while keeping a cohesive brand voice; collaborated with team on implementation of social media campaigns and projects• Supported personal branding of recruiters to improve their online presence; advised internal employees on social media best practices, platform updates, tools and trends• Coordinated all job and career fairs as well as WinterWyman sponsorships; managed special events including internal candidate events; prepared all marketing materials (swag items, collateral, etc.)• Had primary responsibility for keeping website accurate and current; updated CMS (Drupal) with consultant profile changes, press hits, testimonials, etc. as needed• Demonstrated proficiency and the highest attention to detail while simultaneously working on various marketing campaigns and support projects

• Built & managed social media presence and strategy across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+)• Monitored and responded to community followers; analyzed social media metrics using various analytical tools and reported on social engagement• Created publishing schedule for social, wrote all copy, and designed graphics• Authored, edited, and published posts to company blog, FreshPerspectives, using WordPress• Spearheaded planning of trade shows, industry events, and customer appreciation parties • Organized booth material ordering/shipping and coordinated logistics with trade show management• Prepared promo items and literature for trade shows, industry events, and client meetings• Entered and tracked all leads from website, trade shows, and industry events through CRM

• Updated and maintained all data in customer relationship managment system• Assisted marketing team with social media efforts, projects, and trade show planning• Assisted sales team by generating reports, prepping meeting minutes, & completing vendor forms • Booked all company travel for trade shows, industry events, and client meetings• Posted open job positions, collected & screened resumes, scheduled applicant interviews, and coordinated first day logistics for new hires• Planned events for employees including luncheons, outings, and parties

• Assisted Sales, Marketing, and Business Operations departments• Performed administrative functions such as filing, routing phone calls, mail distribution, ordering supplies, and greeting visitors• Maintained overall appearance of the office including kitchen and conference areas• Planned and organized onsite and offsite events for employees