When you’re a senior marketing leader of a health venture, you know the call to reimagine the way we do health — especially for women and girls — has never felt more urgent. But it can be hard to stay laser-focused on the right kind of growth, the kind that serves the business *and* your mission. You might find yourself:~ Relying heavily on paid ad platforms with limited success~ Unable to prioritize the needs of existing customers because you are stuck on the acquisition hamster wheel~ Experiencing an uncomfortable feeling of mission drift in pursuit of aggressive growth targets~ Generally time-starved, understaffed and short on sleepThat’s why I work with senior marketing leaders to articulate and operationalize their strategies to create engaged, loyal audiences and win new supporters — all while they catch some precious zzz’s.┄When clients work with me, they see:✓ Stronger engagement with their most valuable customers✓ Customers enthusiastically spreading the word about their business *AND* their mission✓ A significant lift to organic traffic and less budget required for paid acquisition✓ More qualified traffic that converts to profitable customers✓ A more valuable and authoritative service that builds incredible brand trust and customer loyaltyI work with marketers of social ventures focused on women’s health and wellbeing, brain health and chronic illness. These leaders want to fuel their growth in the right way. And they want to fundamentally change the way we do health for women and girls.┄I’ve successfully partnered with marketing leaders in this space because:I'M HYBRID. Part strategist (Bain, The Bridgespan Group, Digitas), part operator (IAC, CafeMom, HMH), I have the experience to create winning strategies and turn them into actionable plans for your team.IT'S PERSONAL. After experiencing a health setback over a decade ago, I have built deep reservoirs of empathy for your audience—something I believe you just can’t fake—especially in your marketing and communications. I refuse to waste people’s time, energy or dollars on something that won’t serve them well.I HAVE A SECRET WEAPON. I’ve worked with leading experts in neurology, neuroscience, mental health and preventative medicine from Johns Hopkins Medicine and around the world. I can skillfully translate complex scientific concepts into information that will make a genuine difference in consumers’ lives.┄If you want to grow your health venture without sacrificing your mission, drop me a message, and we’ll arrange a 20-min call to see if I can help.