Megan Silva Email and Phone Number
Megan Silva work email
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Megan Silva personal email
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Megan Silva phone numbers
At Ernst & Young, my focus is on elevating customer relationship management through strategic MarTech solutions. Our team's success in optimizing marketing communications is rooted in a profound understanding of data strategy and process improvement, ensuring personalized and effective customer interactions.As a certified Salesforce consultant and experience practitioner I've strengthened our client's digital marketing initiatives. By leveraging customer engagement strategies and analytics, we've transformed audience engagement, driving growth and enriching customer experiences in the dynamic landscape of digital transformation.Special skills includeMarketing technology, marketing Operations, digital transformation, data strategy and management, CDPs, CRM strategy, Campaign process management and improvement, marketing analytics strategy, marketing automation, lead generation, audience segmentation
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Ernst & Young Global Consulting ServicesChicago, Illinois, United States -
Sr Manager Martech/Crm ConsultantErnst & Young Global Consulting Services Jan 2023 - PresentNassau, Bahamas, Bs
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Manager Martech/Crm ConsultantErnst & Young Global Consulting Services Nov 2021 - Jan 2023Nassau, Bahamas, Bs
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Manager Cx/Crm ConsultingCognizant May 2021 - Nov 2021Teaneck, New Jersey, Us -
Head Of CrmCresset Oct 2019 - Aug 2020Chicago, Il, Us● Designed, implemented, developed Salesforce Financial Services Cloud ● Led business process review to assess data and processes needs● Integrated Salesforce with marketing automation tools including Hubspot and Pardot to execute data driven customer communications -
Senior Manager Marketing Automation/CrmBmo Harris Bank Nov 2015 - Oct 2019Chicago, Illinois, Us● Transformed the marketing and sales organization to leverage MarTech tools and techniques to deliver effective customer communications and promotions● Increased time to market by 40%, conversion rates by 2% and NPS scores by 5%● Led team in the development and execution of multi channel customer journeys aligning content, contact and data strategy (result: 30% improvement)● Identified and prioritize consumer touchpoints and attributes used to support audience segmentation, marketing campaign activation and measurement● Collected customer data, led insight development to design a customer marketing data schema; provided use cases to support moving to a CDP -
Senior Manager Marketing AutomationUnited Airlines Aug 2010 - Nov 2015Chicago, Il, Us● Transformed the marketing organization from batch and blast to always on personalized messages and offers increasing customer experience● Increased open rates and click rates by 20% and conversion rates by 5% while reducing costs by 10%● Designed, configured and managed marketing automation and other MarTech platforms to support data-driven lifecycle marketing campaigns across channels including email, social, SMS, check in kiosks and in flight● Led execution of multi channel campaigns for more than 100 campaigns per month and 1B emails per year -
Financial Services Marketing ManagerSears Holdings Corporation Jun 2008 - Aug 2009Chicago, Il, UsDeveloped and executed all aspects of credit card Customer Acquisition and Lifecycle Marketing programs leveraging direct mail, online, in store signing and the statement channels -
Loyalty Marketing ManagerHsbc Card Services 2007 - 2009London, GbFunctionally developed platform to optimize Loyalty and marketing campaigns for consumer credit card and retail credit card products – Reduced campaign development and maintenance costs by 30% while increasing capabilities by 40% by managing loyalty vendors and renegotiating contracts– Decreased dependence on I.T. staff for campaign execution by 25% by integrating vendor systems and processes with existing internal systems – Optimized marketing spending and maximized customer’s lifetime by 25% after developing reporting and communication tools to track, manage, analyze, and display customer information, purchase activity, promotion and response history -
Marketing Product Development ManagerHsbc Card Services 2006 - 2007London, GbOptimized use of marketing channels to increase response rate at decreased cost for retail partner marketing campaigns– Drove incremental sales by 6 percent for retail clients by developing a customized relationship management (CRM) tool and executing marketing campaigns– Reduced costs by 28% by optimizing use of various marketing channels including direct mail, statement and email through testing and analyzing response purchase behavior– Managed $15MM annual operating budget with direct P&L responsibility with monthly budget analysis and cost/benefit recommendations for marketing campaigns – Led Lean Six Sigma projects to define and implement new direct mail marketing projects and CRM feature enhancement
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Six Sigma Project ManagerHsbc Card Services 2004 - 2006London, GbDrove a Six Sigma culture in HR function utilizing Six Sigma and Lean methodologies– Reduced costs by $6MM annually by leading over 12 cross functional teams to develop and implement process improvements in payroll, benefits, recruiting, relocation and various other employee lifecycle processes– Received approval and funding from senior leadership team for over 70% of recommendations identified and presented for projects
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Project Manager/Six Sigma Black BeltHsbc Card Services 2004 - 2006London, Gb
Megan Silva Skills
Megan Silva Education Details
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Cornell UniversityIndustrial Labor Relations -
Northwestern UniversityDigital Marketing Strategy
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University Of Wisconsin-MadisonApparel Design
Frequently Asked Questions about Megan Silva
What company does Megan Silva work for?
Megan Silva works for Ernst & Young Global Consulting Services
What is Megan Silva's role at the current company?
Megan Silva's current role is Sr Manager MarTech/CRM Consultant @ Ernst & Young | Driving MarTech Innovation.
What is Megan Silva's email address?
Megan Silva's email address is me****@****ted.com
What is Megan Silva's direct phone number?
Megan Silva's direct phone number is (800) 864*****
What schools did Megan Silva attend?
Megan Silva attended Cornell University, Northwestern University, University Of Wisconsin-Madison.
What skills is Megan Silva known for?
Megan Silva has skills like Management, Cross Functional Team Leadership, Crm, Marketing, Leadership, Business Process Improvement, Analysis, Process Improvement, Sales, Budgets, Six Sigma, Customer Relationship Management.
Who are Megan Silva's colleagues?
Megan Silva's colleagues are Sourav Gupta, Harshal Jadhawar, Trisha Kaushik, Charlotte Selassa, Lynne Lau, Jai Dhiyanesh J, Ingrid Cruz.
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