Megan Silva Email & Phone Number

Chicago, Illinois, United States

Nassau, Bahamas, Bs

Nassau, Bahamas, Bs

Teaneck, New Jersey, Us

Chicago, Il, Us

● Designed, implemented, developed Salesforce Financial Services Cloud ● Led business process review to assess data and processes needs● Integrated Salesforce with marketing automation tools including Hubspot and Pardot to execute data driven customer communications

Chicago, Illinois, Us

● Transformed the marketing and sales organization to leverage MarTech tools and techniques to deliver effective customer communications and promotions● Increased time to market by 40%, conversion rates by 2% and NPS scores by 5%● Led team in the development and execution of multi channel customer journeys aligning content, contact and data strategy (result: 30% improvement)● Identified and prioritize consumer touchpoints and attributes used to support audience segmentation, marketing campaign activation and measurement● Collected customer data, led insight development to design a customer marketing data schema; provided use cases to support moving to a CDP

Chicago, Il, Us

● Transformed the marketing organization from batch and blast to always on personalized messages and offers increasing customer experience● Increased open rates and click rates by 20% and conversion rates by 5% while reducing costs by 10%● Designed, configured and managed marketing automation and other MarTech platforms to support data-driven lifecycle marketing campaigns across channels including email, social, SMS, check in kiosks and in flight● Led execution of multi channel campaigns for more than 100 campaigns per month and 1B emails per year

Chicago, Il, Us

Developed and executed all aspects of credit card Customer Acquisition and Lifecycle Marketing programs leveraging direct mail, online, in store signing and the statement channels

London, Gb

Functionally developed platform to optimize Loyalty and marketing campaigns for consumer credit card and retail credit card products – Reduced campaign development and maintenance costs by 30% while increasing capabilities by 40% by managing loyalty vendors and renegotiating contracts– Decreased dependence on I.T. staff for campaign execution by 25% by integrating vendor systems and processes with existing internal systems – Optimized marketing spending and maximized customer’s lifetime by 25% after developing reporting and communication tools to track, manage, analyze, and display customer information, purchase activity, promotion and response history

London, Gb

Optimized use of marketing channels to increase response rate at decreased cost for retail partner marketing campaigns– Drove incremental sales by 6 percent for retail clients by developing a customized relationship management (CRM) tool and executing marketing campaigns– Reduced costs by 28% by optimizing use of various marketing channels including direct mail, statement and email through testing and analyzing response purchase behavior– Managed $15MM annual operating budget with direct P&L responsibility with monthly budget analysis and cost/benefit recommendations for marketing campaigns – Led Lean Six Sigma projects to define and implement new direct mail marketing projects and CRM feature enhancement

London, Gb

Drove a Six Sigma culture in HR function utilizing Six Sigma and Lean methodologies– Reduced costs by $6MM annually by leading over 12 cross functional teams to develop and implement process improvements in payroll, benefits, recruiting, relocation and various other employee lifecycle processes– Received approval and funding from senior leadership team for over 70% of recommendations identified and presented for projects

London, Gb

Milr, Industrial Labor Relations

Executive Education, Digital Marketing Strategy

Bs, Apparel Design