Megan Tower Email & Phone Number

New York, New York, United States

-Innovate new and creative ways to use social platforms, create digital content to tell stories and build audience-Execute day-to-day social media strategy, content, and campaigns across platforms; schedule social media posts for owned social accounts, post natively as needed -Maintain Excel database to manage sales, costs of goods sold, net income and continuous inventory counts -Create and publish content and customer responses across all social media platforms, live chats, and marketing emails-Oversee and contribute content, manage ecommerce and transactions on Shopify site-Research and identify third party wholesale products and pricing, drive negotiations with vendors, secure deliverables

New York, New York, United States

-Contributed analytical support and reporting, determined target markets, conducted competitor research and delivered marketing insights-Generated, modified and populated Excel models for data visualizations, supported sales and new market expansion, provided additional context to key stakeholders, interpreted and understood various KPIs-Helped solve business cases, found insights, and identified key drivers of business performance and market expansion-Created and maintained automated reporting processes visible to group-wide teams; translated data analysis into accessible information for sales team-Participated in presentations focused on using analysis to drive new market expansion plans-Coordinated large corporate meetings and events, delivered administration, determined and scheduled vendors, communicated logistics and provided event day set up and support

New York, New York, United States

-Created content and managed the execution, performance, and reporting of Influencer-led paid media campaigns across multiple platforms including Facebook, Instagram, YouTube, Twitter, and LinkedIn-Developed audience strategy, utilized campaign briefs, and targeted audience research analysis; managed ad campaigns designed to provide sales, brand awareness, follower growth-Analyzed campaign performance and made recommendations based on the analysis-Reviewed completed and running campaigns on a regular basis and discussed ongoing efforts with senior staff-Provided strategic guidance on successful influencer marketing campaigns with brand partners-Cultivated fresh ideas and discovered new opportunities from data analysis, trends in the digital marketing space, and new brands and products being launched-Monitored social media and marketing posts from end to end, ensured quality, correctness, and consistent brand execution; tracked data and analyzed performance of social media channels and posts, reported on metrics and key performance indicators-Ideated and published content for blog and across multiple social media platforms, assisted photographer on shoots, created shot lists, sourced props and models, scouted booking locations

London, United Kingdom

-Developed positive relations with donors, volunteers, organizations and the public in the greater London area-Cultivated and solicited donations from individuals, groups, corporations, and organizations-Planned, organized and facilitated fundraising activities and events; engaged with vendors and volunteers-Responded to donor inquiries with accurate and timely information, secured donations, and provided donors with requested information and documentation-Scheduled and delivered presentations to diverse audiences; prepared and submitted plans, projections, and reports to the program management team

Plymouth, Massachusetts, United States

-Corresponded with customers regarding contract renewals and updates-Used Distribution One to update contact info-Processed and filed invoices, receivables, and payables-Assisted in daily operations including shipping, receiving, and updating existing contracts using Salesforce

Bachelor'S Degree, Strategic Communications And Sociology

Activities and Societies: Lambda Pi Eta Communications Honor Society Zeta Tau Alpha

Education record