Megan Cabrera Email & Phone Number

Abingdon, Oxfordshire, Gb

Denver, Colorado, Us

G2M Insights is a business and technology consulting firm focused on developing tailored solutions that help Enterprise clients leverage their data ecosystem to improve their go-to-market strategy, operations, and execution. Our professionals bring deep expertise in Sales, Marketing, Finance and Technology to support our clients in all areas at the intersection of go-to-market strategy, digital transformation, and AI enablement. For more information please visit www.g2m.ai.

San Francisco, California, Us

Head of Global Marketing Operations with stakeholders in Americas, EMEA and Asia. Member of Marketing and Operations leadership teams. During tenure, the business added new products, acquired 4 companies, shifted from perpetual to subscription revenue model, and Marketing headcount grew by around 50%Responsibilities included:• Strategy and Alignment: collaborated with marketing leadership team on all facets of marketing performance and strategic decisions to align with company plan.• Martech systems: implemented and designed tech stack for ongoing digital transformation. Systems included marketing automation, CRM, demand generation tools, resource management, and third-party data enrichment.• Demand Generation: managed lead collection and routing. Redesigned systems, procedure, and measurement to support an account-based model.• Clean and Segmented Data: ensured data hygiene, provided segmented data, and aligned data process and needs across different parts of the organization.• Reporting and Analytics: built the data models and developed reports and analysis that provide insight into Marketing KPIs and demand generation performance. • Compliance and Governance: safeguarded PII and contact data, including how it was collected, stored, and utilized across every marketing engagement globally.• Training and Enablement: Enabled the global marketing team via training and documentation, as we scaled and implemented new systems and processes.

San Francisco, California, Us

Director of Marketing Operations - Global function with stakeholders in Americas, EMEA and Asia.Notable Achievements:-Managed effort around full digital transformation in both systems implementation and process design and improvement. Implemented Marketo automation and served as Marketing representative in Salesforce CRM implementation, including full integration process with automation.-Developed strategic design of taxonomy and scalable architecture for end to end measurement of Marketing campaign efforts. -Increased deliverability of Email Marketing around 45% through clean data efforts, including implementation of third-party data enrichment tools and full segmentation development. -Supported resource growth in the Marketing department of around 50%, including training and enablement. -Led Marketing function responsible for global digital Demand Generation efforts, including email and landing page creation, and execution in Marketo.

Chelmsford, Ma, Us

Director of Marketing Consulting Services with significant experience in driving client value through data strategy. Specialized in integrating data across the marketing technology stack to create a comprehensive data platform and single customer view. Responsibilities: Led project teams to successful delivery of project workSold new project work, both with existing customers and new logosTrained and developed junior employeesResearched and developed new business offeringsEngaged as lead for key technology partner relationshipsConsulting project delivery included:-Demand funnel strategy-Pricing-Market segmentation-Industry benchmark and assessment-BI reporting design and delivery-Standard cost database development-Margin management modeling

Chelmsford, Ma, Us

Aleutian Consulting acquired by Harte HanksFormulated go-to-market strategy for mid-market Managed Hosting Provider, including detailed market segmentation and sizing, voice of market research, and capability analysis. Managed 10-month pricing project to restructure and improve Enterprise Pricing function for Fortune 500 Cable Company. Developed new strategic rate card for fiber products and executed special pricing programs, as well as structured new promotions.

Built standard costing database and margin management tool for hospitality space, utilizing driver-based costing allocations to measure profitability and net operating income. Developed a dashboard platform using the margin management tool as the basis for monthly reporting and decision making.Performed pricing strategy and fee analysis for telecom provider. Formulated pricing and fee change recommendations driving significant value to the bottom line. Executed extensive competitive benchmark study for US telecommunications small business and consumer segments, including sales process assessment and detailed pricing breakdown for multiple markets.Constructed consumer, business and wholesale financial reporting for CFO of Fortune 100 wireless company. Metrics book served as the source of truth for financial outcomes, allowing the company to measure cross-divisional results.

Birmingham, Al, Us

Bachelor Of Arts (Ba), English

Study Abroad, Spanish

Master In Business Administration, Finance And Entrepreneurship