Megan Weeks Email & Phone Number

Raleigh, Nc, Us

Raleigh, North Carolina, United States

• Develop and execute creative strategy for the Institutional and Student Marketing teams within Cengage Higher Education, including print collateral, event/conference/tradeshow collateral, video, email, and web assets.• Creative lead for Cengage Higher Education social channels (LinkedIn, Facebook, and Instagram). Collaborate with an outside agency to diversify content and target faculty members, leading to higher engagement on all platforms and driving traffic to the Cengage website.• Impact marketing creative expert, overseeing creative on success stories, case studies, and testimonial videos.• Helped launch a print-on-demand store for the Institutional sales team, saving money and paper by allowing the reps to only print the sales tools they need. Designed and worked with the developer to provide customizable collateral options for the reps to personalize to their potential customers.

Raleigh-Durham, North Carolina Area

• Developed creative strategy for the entire organization• Strategically designed marketing collateral to drive awareness of community need and the Food Bank's mission and services in order to increase engagement and contributions.• Supervised a Communications & Public Policy Coordinator, providing mentorship on design and branding, budgeting, and project management.• Collaborated with the Digital Strategy Manager on social media and web graphics, as well as maintaining the Food Bank’s website. Worked on the website refresh team to provide creative direction on the new Food Bank website, leading to unique visitors who donated increasing from 9% to 13% and first time donors gift amount increasing from $166 to $179.• Led multi-year brand refresh strategic plan: Developed a timeline and budget for the brand refresh launch, led the RFP process for finding an agency for a brand audit, designed the new logo and established new brand standards; implemented the brand throughout the Food Bank's six branches.• Researched, interviewed, and hired a translation service. Created a standard operating procedure for getting documents translated. Act as the Food Bank point person for all translation services, ensuring turnaround times and budgets are adhered to.• Established and maintained a project management system to receive new project requests, host all project discussions and allow requesters to proof designs. Trained more than 100 Food Bank employees on the project management system and continue to onboard new employees on it.• Cultivated relationships with print, signage, and apparel companies: from gathering quotes to choosing the vendor, and evaluating quality of final pieces. Maintained and monitored the Food Bank’s annual printing and translation budgets.• Oversaw all environmental design, including exterior signage, interior signage, wayfinding, paint colors, flooring, etc.

Raleigh-Durham, North Carolina Area

• Developed and implemented brand standards for the organization, increasing the Food Bank’s recognition within the communities it serves.• Worked with an architecture firm and construction company to pick all interior and exterior finishes for the Food Bank’s new 180,000-square-foot building.• Led the RFP process for the Food Bank’s new building’s signage and graphics as well as managed all aspects of the installation process with the chosen signage company. Maintained budget for graphics.• Designed more than 50 graphics for the Food Bank’s new building, including numerous large scale graphics and all exterior signage, helping to increase visibility in the community and helping to increase the Food Bank’s volunteer hours by 20%.• Worked with developers to design and implement the Food Bank’s volunteer scheduling website.• Piloted a graphic design internship program• In-house photographer and videographer, responsible for all photo and video editing as well as maintaining the Food Bank’s digital assets.

Raleigh-Durham, North Carolina Area

• Responsible for the design of promotional pieces, both retail and commercial, including in-store flyers, catalogs, endcap signage, window signs and circulars, executed simultaneously and in short timeframes with 99.5% accuracy for North America’s largest automotive aftermarket parts supplier and a Fortune 500 company.• Concepted launch materials for a new premium brake product for Advance. The launch kit was sent to more than 30,000 commercial locations and generated higher-than anticipated metrics of more than $400,000 in sales the first week and more than $8 million the first year.• Was responsible for a multi-lingual quarterly sales kit for field teams located across the country, Puerto Rico and the Virgin Islands. All collateral was also translated to Spanish. Kits shipped at the same time, therefore all materials followed the same proof and print deadlines.• Took one of the largest catalogs Advance produced and brought it in-house. The Tool and Equipment catalog cost more than $20,000 per quarter. Bringing the catalog in-house reduced the expense to $8,000 per quarter. The redesigned catalog saw a huge boost in sales, exceeding the target of $52 million with the first issue.• Supervised a team of freelancers and production artists• Project managed multiple jobs at once, including routing proofs, gathering missing content and managing proofers.• Scorecarded Advance’s print procurement company to ensure each job was printed at the highest quality with the best price and regularly evaluated the finished pieces for quality.• Helped to facilitate the rebranding process as well as to maintain the current brands between Advance Auto Parts and it’s acquisition, Carquest.• Executed new entrance signage for more than 5,000 stores by researching other retailers and testing different materials/sizes prior to design and working with real estate to overcome potential issues. The signage was designed and installed within three months.

Roanoke, Virginia Area

• Concepted and executed designs for new initiatives to drive business, including new gift card designs, Wearever Platinum brake kits, dollars per transaction bathroom posters and performance parts consumer education materials.• Participated in quarterly vendor shows to educate new field team members on Advance’s brand and uniform standards.• Developed and administered a design test for potential freelancers and interns.• Led our translation vendor request for proposal process by interviewing potential translation companies, communicating our requirements, developing and administering a translation test and reviewing their results. • Concepted and executed new store decor for more than 100 BWP stores, after Advance’s acquisition of the company.• Designed 40-piece trade show booths for new brand and product launches at Advance’s yearly commercial conference.

South Carolina

I was responsible for the organization of posts, pages, comments and users as well as increasing the number of unique visitors by marketing the website; redesigned website for the Lieutenant Governor's Office on Aging.

Columbia, South Carolina Area

I assisted the Program Coordinator with all aspects of marketing, promotion, research and facility setup and training.