Megan Simpson Email & Phone Number

Chapel Hill, Nc, Us

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh-Durham, North Carolina Area

- Lead a team of researchers to provide thoughtful analyses consisting of audience, competitive, market, and industry trends to aid in business, media, and/or digital strategy.- Produce research and insights to aid in media strategy development for big brands in a variety of industries including retail/commerce, CPG, and automotive.- Curated internal network of contacts across different functions including Global Solutions Consulting, Data Science & Analytics, and Media Solutions to stay well-informed across the org. - Created revenue stream for the organization by selling research services for multiple accounts.- Manage research tool budgets and consistently vet new vendors to ensure differentiation.- Provide Client Success teams with thought-leadership and strategic insights for specific verticals, audiences, emerging industry trends, and business segments.

- Produced in-depth competitive analyses for prospects and clients for pitching and upselling.- Developed audience insights with media consumption habits to support media strategies.- Maintained internal research library containing internal research and third-party resources. - Demonstrated thought-leadership by sharing timely insights across the organization.

Raleigh, North Carolina, United States

- Oversaw internal programmatic team to ensure multi-million-dollar campaigns ran successfully.- Proactively tested new targeting strategies to learn from data and find new opportunities.- Strategized, developed, and forecasted media plans for select clients.- Led the agency to receive MediaMath’s Open Buyer Certification by completing requirements.

Raleigh, North Carolina, United States

- Managed all programmatic media campaigns through multiple self-service trading platforms.- Analyzed data and implemented campaign optimizations based on specific KPIs.- Oversaw media campaigns and gave strategic recommendations to improve performance.

Raleigh, North Carolina, United States

- Developed and managed relationships with numerous publishers and ad network vendors.- Negotiated proposal submissions to ensure media plans would meet or exceed campaign goals.- Assisted account managers with client calls to provide media performance analyses.

Raleigh, North Carolina, United States

- Created site lists by using measurement tools and completing competitive analyses of clients.- Facilitated RFP process and contracted media plans with dozens of publications.- Worked extensively in ad server to set up, monitor, optimize, and report on campaigns.

Raleigh, North Carolina, United States

- Monitored budgets and supervised internal teams to ensure project profitability.- Provided constructive feedback to creative work before presenting to clients.- Assisted account managers on client calls by recording notes and assigning action items.- Operated as the liaison between client and creative team to facilitate project development.- Led internal Social Media Team to coordinate consistent messaging for the company.- Facilitated significant research projects for large corporations.- Built relationships with significant company professionals internally and externally.- Developed various project proposals and budget spreadsheets used in sales presentations.

Wilmington, North Carolina, United States

- Developed and continually managed million-dollar marketing budgets.- Planned, coordinated, and attended meetings as need to develop monthly outreach newsletter.- Calculated weekly statistics to determine the effectiveness of marketing efforts by locations- Demonstrated responsibility and leadership by heading the TidalWalk Marketing Campaign.- Led Marketing meetings to discuss company's present/future needs and goals.- Made imperative advertising decisions and took care of art submissions and invoices.- Worked directly with the design company to develop all Real Estate artwork.