Meg Carosello Email & Phone Number

-Leads outbound, promotional marketing strategies for agency and roster of clients, including media planning and buying, marketing automation, email marketing and other strategies. -Directly manages team of 4 employees with dotted line relationships with multiple other teams. Responsible for mentorship, training and HR functions for these teammates. -Manages key client accounts and is responsible for day to day marketing activities encompassing paid and organic social media, Hubspot landing pages and marketing workflows, keyword search and display advertising efforts, SEO, content marketing and messaging. -Develop and prioritize client marketing budgets and analyze key performance indicators to ensure campaigns are successful and operating with a favorable ROI.

-Built social media marketing offering for Captiva, including starting an entire department and mentoring a team of up to 4 employees at a time. -Researched, tested, optimized and evaluated the use of paid efforts on social media platforms to determine company best practices and how to build effective social media strategies for our clients. -Served as primary account manager on key clients, providing marketing strategy and support in multiple areas of marketing, including social media marketing, keyword and display advertising, SEO, email marketing, web marketing and more.

Traditional PR client management with responsibilities including writing press releases, managing media relations and developing strategic communication campaigns.-Placed media stories resulting in millions of media impressions in publications such as Bloomberg, The Chicago Tribune, The Philadelphia Inquirer, The St. Louis Post Dispatch, KSDK, KTVI and more than 100 other national, local and trade media. -Planned events and coordinated trade show details such as signage, media interviews, press kits and on site staffing.-Supported additional projects including media buying, graphic design work, radio ad copy writing and more.-Served as the new technology coordinator, helping the agency bridge into new technology strategies including implementing online PR efforts and onboarding clients into social media campaigns and strategies.-Oversaw the internship program.

Supported media relations and PR research within the marketing communications department at FH's St. Louis Headquarters. Clients included:-Papa John's-AT&T-Proctor and Gamble Professional-Target-Enterprise-The UPS Store-Millstone Coffee-RawlingsGarnered media placements in the following publications:-The Boston Globe-The Newark Star Ledger-The Miami Herald-The Philadelphia Inquirer-The Cincinnati Enquirer

-Coordinated media visits for national, international and local press including critics from The Wall Street Journal, The Dallas Morning News, Opera News, The St. Louis Post Dispatch and Show Me St. Louis-Organized the season press book and managed the archival of all historical photos from past seasons.-Proofread all communication materials, captioned all photos from season and conducting marketing research.