Meg Crampton Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

My role has expanded to lead the strategy behind our employee experience, working with program owners to create consistency and accessibility across every employee touchpoint. This includes employee engagement surveys and Inclusion and Equity education programs, and continues to expand.

San Francisco, California, Us

My role expanded to more formally encompass my work in Inclusion, Diversity, Equity and Belonging, most notably, the Guild Program. My team also expanded by 1 to include a Content Strategist dedicated to building out our online employer brand efforts.In August 2021, I launched Twitch's first ever Employee Value Proposition both internally at an all-company All Hands and externally on all channels. Incorporated >100 employee perspectives from all org levels, locations and teams. We launched and built out multiple content avenues to highlight the employee experience at Twitch, including a new Careers Site, a comprehensive LinkedIn content strategy, a Recruiting Instagram channel dedicated to giving job hunting resources to candidates, and a blog focused on real problems our employees are solving.I grew the Guild Program from 6 to 8 guilds, developed a Program Framework, Guild Lead job expectations, Guild Lead development opportunities, a Member Engagement Survey, and 2 Guild Summits hosted in San Francisco. I also led Guild Leads + Executive Sponsors through multiple devastating world events, including BLM, violence against the AAPI community, and the pandemic.To support the shifting needs of our business, I also led pilots for projects including 2020 Election Education, Global Giving Day, Alumni Program Work, and a Mental Health Strike Team.

San Francisco, California, Us

I joined a brand new role at Twitch and was tasked with defining what employer brand meant for the organization. I spent my first year building internal relationships and goodwill, creating a 2-year Employer Brand strategy, and leveraging existing momentum around Recruiting events. We also began a 1 year project developing Twitch's first ever Employee Value Proposition.Due to the small size and flexible nature of our team, I supported our Chief People Officer by leading the launch of our first ever Inclusive Leadership Training required for all People Managers (75% completion rate) and taking over the Guild Program, Twitch's version of Employee Resource Groups.

Somerville, Ma, Us

Redwood City, Ca, Us

Redwood City, Ca, Us

-Build/deploy local brand strategies unique to 9 key markets in Asia, Europe and the US, targeting company reputation, talent attraction and employee retention. -Refined and deployed EA’s global employer brand strategy.-Lead internal communications strategy for high visibility HR program targeting impactful employee groups. -Oversee EA’s global events strategy for recruitment events. Define our approach, manage 6-figure budgets and end-to-end event planning. Key events include EA PLAY, GDC and Grace Hopper. -Manage art direction for EA’s external employer brand. -Hired and Managed Brand Coordinator and Brand Intern. Manage Brand Designer, acting as liaison between Artist and business leader clients. Manage Brand Artist’s time and project load, and provide creative direction/feedback. -Build employer brand marketing messaging and brand storytelling, internally and externally. Drove team’s first messaging development research. Deployed survey to 3,000 employees, which propelled development of global employee value proposition.

Redwood City, Ca, Us

-Managed/launched Careers.EA.com full site redesign and development, partnering with key business leaders in 30 locations to craft EA’s employee narrative. Improved CTR to job postings from Careers site by 100%. Reduced bounce rate on site by 25%. Increased time spent on site by 4 minutes. -Led large brand identity development initiatives for teams within EA. Projects include EA Romania identity branding, Executive Recruiting, University Relations, Workforce Planning and Analytics and New Employee Orientation. -Owned Talent Acquisition internal communications, including presence on EA’s intranet site, leading content development and creative design for over 45 web pages. -Redesigned, redeveloped and led EA’s full-day New Employee Orientation presentation, used in all locations globally. -Piloted EA’s first LinkedIn paid advertising initiative, working directly with LinkedIn Business team to target talent groups.

Redwood City, Ca, Us

-Created and curated all content on Careers.EA.com site.-Operated Inside EA social media channels (325k followers/subscribers), including Instagram, Twitter, YouTube, LinkedIn company page, and LinkedIn group page. -Organized and designed swag and branding for Talent Acquisition. Owned vendor relationship and managed 5-figure swag budget annually. -Redesigned and developed interactive monthly Talent Acquisition newsletter. Researched newsletter platform, led design efforts, and partnered with TA team to collect content.

Redwood City, Ca, Us

-Organized and delivered all assets for Careers.EA.com site launch v1. Developed 40+ careers site articles, leveraging contacts in all EA locations, to feature across the site. -Developed centralized Talent Acquisition repository, acquiring and catalogued >500 Employer Branding digital assets within corporate management system.-Managed and organized swag and branding item inventory, creating trackable inventory list.