Meggie Giancola Email & Phone Number

Columbus, Oh, Us

Drove revenue growth and market expansion through innovative sales strategies and digital transformation. Led a large team of sellers, leaders, senior leaders, strategists, and consultants. Oversaw digital go-to-market strategies across all verticals for the organization. Collaborated cross-functionally to align on product, marketing, and sales execution.

Spearheaded the merging of two companies while mitigating disruptions. Managed traditional and digital media revenue and developed analytical tools for clients to revolutionize the entire industry. Guided a team of sales and non-sales professionals through daily operations and execution. Maintained and developed client relationships, with a focus on consultative partnership.

Spearheaded the merging of two companies while mitigating disruptions. Managed traditional and digital media revenue and developed analytical tools for clients to revolutionize the entire industry. Guided a team of sales and non-sales professionals through daily operations and execution. Maintained and developed client relationships, with a focus on consultative partnership.

Responsible for developing and executing the CPG vertical go-to-market strategy. Led East Coast Sales team, focused on growing key client partnerships and securing new business.

Transformed and oversaw the merging of digital and print companies in the creation of go-to-market strategies. Supported launch into the company in January 2020. Served as Strategy and Sales Manager for key CPG accounts, providing omnichannel partnerships across insights and analytics, traditional and digital media activation, and proof of performance solutions.

Greater New York City Area

East Coast Sales Director and Consultant leading a sales team of AdTech/MarTech solutions partners consulting on top CPG business strategy and activation, and providing measurement, insights, and analytics.MaxPoint was acquired by Valassis Digital in October 2017.

Greater New York City Area

Operated within a leading business intelligence and digital marketing company, enabling national brands to drive local, in-store sales. Oversaw enterprise CPG partnership for the largest revenue account. Cultivated relationships with high-level leadership including Vice Presidents, Senior Directors, and Directors. Experienced growth year over year attributed to consultative selling, utilization of data and analytics, and strategic product positioning.

Greater New York City Area

Managed and grew CPG existing business while consistently prospecting for new business / contracts. Built rapport with clients to establish trust and drive retention. Drove up-front volume commitments with key clients and new business.

Greater New York City Area

Sold across all types of media including digital, direct mail, sampling, merchandising, point of sale, and print. Steered a team of Account Associates and Account Coordinators through sales responsibilities, tasks, and territory management.

Greater New York City Area

Top new business performer, focusing on shopper marketing in non-traditional retail channels. Participated in tradeshows to gain understanding of retail business and grow new business accounts. Directed the acquisition of 100 new business accounts. Trained and mentored three direct reports.

Top new business performer, focused on Alternate Retail Channel sector. Obtained new business accounts through strategic prospecting, cold calling, and drop-offs.

Leveraged senior account management expertise and led high-level meetings with top accounts to ensure all needs were met. Sold CPG new business and finished at 103% of individual sales goal.

Assisted Group Sales Manager and Senior Account Director with a $20M sales territory in the Northeast. Delivered effective and quality account management and client services to top CPG accounts. Evaluated brand objectives to design co-op FCI market lists, store lists, and advertising / promotional timetables.

Ba, Communications

Activities and Societies: Beta Eta Chapter of Phi Mu, Stage Left Student Theatre Organizaiton, Choraliers

Education record