•Build and maintain relationships with clients to understand their needs, with Network Account Executives to understand the marketplace, and with internal buying team to execute campaigns that align with client needs and the marketplace.•Negotiate Upfront and Scatter buys with network sales teams to meet client directives in terms of audience targeting, reach, frequency, and pricing•Negotiate added value opportunities such as on-air billboards and digital extensions (FEPs and VOD) to optimize linear sales buys with a more addressable/programmatic approach•Write recommendation letters to clients for buy approval based on client directives, market place intel, and the outcomes of negotiations.•Train and work closely with a team of assistants to maintain $150 million+ of linear buys in DDS systems.•Track and analyze the success of buys against client measures to deliver to client and planning teams.

• Assisted in Scatter and Upfront buys across dayparts by registeringbudgets, analyzing plans in Front Runner and Excel and ordering buys• Maintained over $150 million of National TV Commercial Inventory in DDSPrograms including Steward, Research Writer and Netpak• Tracked delivery of buys and analyzed effectiveness of buys in post reportsto clients

•Aided in the long term development and implementation of network branding, media campaigns, promotions, integrated sponsorship programs and partnership programs•Compiled competitive advertising reports and CPM analyses for the launch of a new original series•Compiled notes from bi-weekly Promotions/Press/Creative Services meetings•Read scripts and wrote creative directions for Creative Services to use in creating ads

• Report to Ad Sales manager, Derek Rogers• Cold call prospective clients to sell print and online advertising space; maintain relationships with those clients • Awarded “Top Salesperson” of Fall 2010 semester

• Report to founder, Gabby Wild• Send press releases and blasts to media outlets to attain press coverage for various campaigns• Create online and print press clips for Gabby Wild• Reach out to fiscal sponsors for donations• Reach out to retailers to sell Gabby Wild merchandise• Organize fundraising events

• Report to Business & Financial Manager, Carter McElroy• Send press releases and blasts that were written by publicsts to contacts in FileMaker Pro. • Create press clips for clients using Photoshop• Document online press coverage using Google searches • Write news blurbs about artists for the company website

•Created and presented semester budgets to the student government for funding•Delegated positions to staff members including Layout Editor and Copy Editor•Assigned monthly stories to reporters and wrote a monthly Letter from the Editor

• Reported to the CECMO & President, Sabir Semerkant• Market Research using Google Analytics• Conducted competitive pricing analysis to reach out to affiliate marketers for “marketing co-op” dollars• Photoshop photographs of products for the website• Create and manage a promotional blog about vitamins