Meghan O'Donnell Email & Phone Number

United States

Arlington, Virginia, Us

Arlington, Virginia, Us

Arlington, Virginia, Us

We Are A Remote-First Company, Us

• Worked directly with the CFO and General Manager to finalize annual company forecast and growth strategy. Responsible for researching customer base, competitors, marketing trends, business performance and analytics to create the most effective growth model. • Briefed senior leadership and Board of Directors on monthly growth performance. • Directed company growth strategy to significantly improve growth efficiency.- Lowered customer acquisition costs (CAC) by 70%- Increased annual revenue per user (ARPU) by 50%- Grew users 47% during tenure from 15M to 22M users

We Are A Remote-First Company, Us

• Cultivated partnerships with product, design and engineering teams to drive business growth. At my recommendation, implemented mobile app deep linking and an aggressive testing strategy to increase app users by 272%. • Promoted to email marketing manager. Responsible for managing email marketing and push notifications. I increased revenue through onboarding and retention improvements, which yielded an additional $900,000 in new revenue in 9 months. Additionally, I grew advertising revenue from dedicated emails and newsletters from $0 to $1.5 million annually. • Managed new market and pricing strategies. Executed a series of experiments to quantify the price elasticity of our product and determine the best pricing strategy for new markets. These experiments grew engaged users in the United Kingdom by 400%. I also advised the General Manager on high-growth markets; authoredmultiple go-to-market plans that included comprehensive research, messaging recommendations, paid, owned and earned media tactics.

We Are A Remote-First Company, Us

• Owned and optimized the marketing funnel from customer acquisition, onboarding/activation, conversion to pay, retention and referral. • Led the A/B testing program at TeamSnap for three years. Increased testing velocity 600% during my tenure by:1. Training a team of developers, designers and marketers on experimentation best practices and tools to expand testing at every stage of the customer lifecycle. 2. Implementing sophisticated multi-device A/B tests using Google Big Query and Tableau Analytics which was featured in a Google Case Study.3. Championing new testing platforms and sponsored an in-house A/B test framework for product-triggered communication 4. Managing testing software and advising senior management on the many opportunities available with Google Optimize, Google Firebase Growth Suite, Google Play experiments.

Product Marketing Manager for technology-driven, sports focused start up. I enjoy working in a hands-on, innovative start up environment. • Led company marketing efforts from product conception to market to eventual acquisition.• Created all customer-facing product documentation and sales materials. Developed and executed strategy for blog posts, social media, SEO, PPC and email marketing. Produced video content and creative marketing assets using Adobe Creative Suite.• CRM and marketing automation administrator responsible for selecting, implementing, integrating and managing our CRM and marketing platforms. Increased email list to 1,000+ active recipients in 6 mos. and built social media following to nearly 6,000 followers.• Identified buyer cohorts and unique insights through quantitative behavioral data and qualitative research. Optimized marketing messaging and sales funnel for each buyer persona.

Chesterfield, Mo, Us

Digital Marketing consultant specializing in digital marketing analytics. Presented on-going custom online advertising analysis for clients.Develop custom online advertising analysis for clients. Present to clients monthly updates, goal reports, competitive analysis and on-going recommendations. Clients include local and international corporations such as Brown-Foreman Brands.• Presented monthly updates, goal reports, competitive analysis and on-going recommendations. Clients include local businesses and international corporations.• Created performance reports and business recommendations using Google Analytics, social media analytics and automated marketing analytics.• Recruited new clients and maintained existing partnerships. Won a new national client, which increased company billings 30 percent.

Columbia, Missouri, Us

• Marketo Certified Expert, recruited to elite team responsible for leading our Marketo/CRM integration,managing Marketo, expanding marketing automation goals and advancing our attribution modeling.• Created and sold data-driven solutions to expand inbound marketing efforts and personalize the customer experience for both Veterans United and its affiliate companies. Such efforts include implementing lead scoring and leveraging third-party data in marketing efforts. • Project Manager for multi-channel marketing campaigns. Led requirements gathering; coordinated cross-team collaboration, vendor negotiation, project timeline and goals.

Columbia, Missouri, Us

Launched Customer Journey Map and Buyer Persona program to improve customer experience.• Promoted to pioneer the Customer Journey Mapping program. Developed buyer personas using qualitative and quantitative research. Mapped customer touchpoints, then queried customer data via marketing, CRM and SQL databases to identify experience enhancements and business opportunities.• Presented findings to senior management and counseled department heads on customer lifecycle improvements. Designed and led the company-wide Customer Journey/Buyer Persona rollout with a focus on optimizing the sales funnel, improving marketing, communication and sales efforts.• Robert Rose, of the Content Marketing Institute described my customer journey map as:“Extraordinarily sophisticated customer buyer’s journey map, with distinct conversion points mapped to emotional highs and lows. Indeed, this map is one of the best we’ve seen.”

Columbia, Missouri, Us

Evaluated content engagement and extracted data driven insights to promote successful content patterns and initiate a data-driven content marketing strategy.• Tracked analytics and analyzed KPIs for Veterans United and VA Mortgage Facebook pages using Facebook Insights and Google Analytics. Social media audience totaled over 3 million followers across 7 Facebookpages.• Created monthly data-driving reports for senior marketing team. Evaluated social media engagement and content performance to develop unique insights that promote successful content patterns and expand content strategy.• Headed the marketing content audit and content inventory initiative.

Columbia, Missouri, Us

Account Executive responsible for contacting customers and setting up payments on defaulted accounts. Work to represent a number of clients, such as Scholastics, who need help recovering returned funds. Consistently the top producer in my department, I am frequently selected by my supervisors to lead a team of my colleges to successfully exceed our monthly productivity goals.

Leveraged Six Sigma principles and statistics to determine most effective discount scale for the Dublin Airport.• Analyzed aeronautical data using Six Sigma principles and statistics, identified the most effective pricingstrategy and presented findings to the Board of Directors.• Created user-friendly, training manual for the Business Data Team's new software system.• Earned my Six Sigma Green Belt Certification through this project.

Journalism, Strategic Communications

Six Sigma Certification

High School Diploma