The largest and most influential arts and lectures organization between Los Angeles and San Francisco, A&L annually presents more than a 100 events, from critically acclaimed performances by world-renowned artists to talks by groundbreaking authors and newsmakers at venues throughout Santa Barbara County. A&L partners with faculty and academic departments, community organizations and leaders, university administrators and philanthropists to create opportunities that integrate with and complement university curricula and create “town-and-gown” connections that educate, entertain and inspire.Responsibilities include:● Developing the brand identity, vision and strategy that drives the organization’s ~$10 million budget● Working alongside the Executive Director to create and implement short and long-term strategic plans● Acting as A&L’s public face, host and moderator at public events● Supervising the Marketing & Communications (inclusive of Ticketing/BoxOffice), Education & Community Engagement, and Public Events teams● Taking a leadership role in fundraising efforts including donor identificationand cultivation● Presenting vision, strategy and metrics to university administration and theA&L Council, a high-wealth donor advisory committee● Identifying opportunities for growth and innovation, particularly in timeslike COVID when public events presenters must deliver value-added experiences via new channels and platforms (e.g. digital events, timely and thematic programing, and a comprehensive website reboot are underway)

● Increased ticket revenue by 44% between 2011-2019● Built brand recognition that enabled a $20 million fundraising campaign and120% increase in A&L’s organizational budget between 2011-2019● Oversaw content creation and production timelines for collateral includingannual brochures, quarterly calendars and programs (samples ​here​); directmail; ad campaigns; e-marketing and educational assets● Secured the funding and endorsement of the A&L Council to implement amuch-needed digital strategy to build audience and market share thatgenerated a 766% ROI in its first year● Cultivated relationships with media partners for mutually beneficial in-kindpromotional opportunities that kept expenses low and visibility high● Supervised a team of six full-time staff that included copywriting, publicity,graphic design, business and IT analysis, and ticketing operations

● Implemented ongoing public relations strategies that raised the profile of theorganization with major stories in local, regional and national media● Researched, wrote and edited all copy and promotional materials developedin support of A&L’s 100+ public events● Created promotional opportunities with local businesses and media● Maintained public-facing CMS content and portals● Collaborated closely with the Marketing team to analyze sales trends andadjust pitches, sales copy and position brand accordingly

● Public Events: coordinated residencies/outreach, transportation and other artist relations and production support; acted as University representativeand on-site manager at outreach events; assisted in launching the ​Vive el Arte de Santa Bárbara​ free community series; created financial and residence reports for grants and archives● Marketing: publicist to campus media outlets and other media as assigned; wrote and edited press releases, PSAs and programs; tracked all media coverage; maintained all online calendaring / event announcements; developed plans for the distribution of A&L collateral (calendars, brochures, flyers and posters); hired, scheduled and trained student assistants

Production and administrative support - edited and designed touring calendars, manuals, programs and children’s activity books; compiled annual reports; assembled and distributed educational materials; coordinated seasonal auditions; maintained press and video archives; performed grant research; maintained calendars; assorted clerical duties. ​Promoted to KP staff from original position as Production Assistant (from UC Berkeley work-study to staff).