Jetways: Wrote the copy you see on all 476 Delta-owned jetways (2024 – 2027)Olympics: Spearheaded, managed and wrote the narrative + story, hero headlines and primary copy for the Team USA + Paris 2024 campaign seen in airport terminals, SkyClubs, billboards around NYC, Seattle, Boston, Atlanta and LA, official Delta Team USA merchandise, the Delta Team USA national tour experience, various event activations, and on board the planes globally. Delta Sync: Drove campaign video storytelling. Wrote visual treatment and script, achieved multi-team buy-in. Results: Significant lifts across all brand attributes, plus lifted brand love and trust baselines among key audiences — females and Gen ZFree Wi-Fi: Wrote the hero headlines and copy for Fast, Free Wi-Fi campaign seen across global creative.Brand Experience: Concepted, wrote and managed copy for creative, including:- Ed onboard welcome and safety videos- International and domestic new routes- Delta products like the Fly Delta app- Partners like Coke and Paramount+- In-the-journey messaging, ex: “YOU MADE IT” on seatbacks Team advocacy: Stood up for and paved new pathways for copywriters. Results: Reporting structure change for senior-level copy managementCreative leadership: Envisioned and developed a system that brought storytelling and copywriting consistency to the Team USA + Paris 24 campaign. Results: Creative was cohesive across all assets for the duration of campaign, from our first lead-up event in May 2023 through the Paris Games in 2024

Led and mentored junior to senior-level copywriters on a variety of digital-first projects. Taught UX copywriting best practices (in addition to general creative development)Strategized and wrote copy to position Atlanta as an attractive option for Gen Z (Client was the Metro Atlanta Chamber of Commerce) Reviewed, provided feedback and approved copywriting for junior through senior-level copywriters Worked alongside project managers on project estimates, quotes, scopes, timelines and strategic resourcing for the Copy team Improved and managed processes for integrated, digital-first projectsManaged long, complex content production for the Copy team, including website redesigns that each included 50+ pages of web copy Wrote for websites, digital ad creative, blogs, email and SMS campaigns. Includes sensitive content for Brookdale Senior Living, the nation’s largest senior living community, during COVID-19 when residents were most at-risk

Collaborated and worked well with art directors, designers, strategy and UX teammates to concept and execute integrated advertising and marketing campaignsPitched creative to internal account management teams and clients while advocating for the workWork includes concepting + creative campaign development, print, social, video (scripts), digital and web, packaging, in-store point-of-purchase, email, SEO-optimized content, press kits, editorial and audio (podcast ads)Served as lead copywriter for a variety of clients, from food & beverage to premium interior design and more. A few are: Grayton Beer Company, Hunt Brothers Pizza, Walmart, Firestone, Blake Shelton/Ole Red, Crossville and Morris (tour designers for Kenny Chesney, Florida Georgia Line, etc.)Voted "Most Likely to Be Seen at the Snack Jars" by my peersWon some awards our agency leaders were proud to talk about

Managed PR accounts in the music, entertainment and lifestyle industries. I worked with nationally-recognized festivals and brands, including Music Midtown, Red Bull and SweetWater Brewing Company.Results:-Increased media impressions for two clients by 400% and 300% YoY-Earned over 400 million media impressions in 1.5 years with a limited budget -Developed press releases, TV alerts, fact sheets, talking points and social content-Pitched and worked with local, regional and national media, including: CNN, The Weather Channel, Sunday Night Football, NBC Nightly News, USA Today, Atlanta Journal-Constitution, Delta Sky Magazine, Daily Candy, Thrillist.com and more Clients:SweetWater Brewing CompanyMusic Midtown Red Bull (music events w/Ludacris, Mike Posner, Neon Trees)Grady Health FoundationCavaliaParty in the Park (Flaming Lips, Dawes, Young the Giant and more)Netherworld Haunted House (ranked #1 haunted house in the country)Atlanta Arts FestivalAtlanta Food & Wine Festival

The Atlanta Braves trainee program is a highly competitive program designed for college grads. We worked in the corporate office full-time for a year. In addition to my day-to-day responsibilities, I was also elected as a project leader by my peers. Responsibilities and results:-Hired and managed 15 part-time marketing employees; managed over 50 community events throughout the southeast-Created and led marketing initiative Fields & Feels Outdoor night, which generated an additional $20,000 in ticket sales in just one game-Managed appearances and autograph signings with former Braves players (alumni) -Coordinated a national TV show filming with Outdoor Channel and Willie Robertson-Responded to Braves fan mail, maintained graphic design collateral and performed various marketing administrative tasks

Wrote e-newsletter copy sent to 600,000+ subscribers, media alerts, fact sheets and more PR writing.Developed a free stunt (yes, there's such a thing) that became a top driver to the website in October. Changed the logo light color on the building to pink for Breast Cancer Awareness Month. Helped coordinate on-site shoots with national, regional and local media like CNN, ESPN, NBC Nightly News and more. Plus, a major motion picture, "The Last Song" with Miley Cyrus. Soaked up everything I could learn from the PR pros like a sponge.Did not overcome my fear of fish.