Meghan Katzenmeyer Email & Phone Number

Saint Paul, Mn, Us

St Paul, Mn, Us

Direct $750M Global Business Unit of Scotch-Brite™ Brand Kitchen Scrub Sponges and Bath Tools portfolios, including product strategy, new product development and commercialization, pricing and integrated communications. Create and disseminate annual strategic portfolio plan to drive growth and expand margin with direction for area and local country teams to execute. Partner with consumer insights to uncover unmet needs in the market and identify superior solutions to capture consumer value in highly competitive categories for retail, grocery, mass, club and online accounts. Advanced Scrub Dots Dishwand Club Pack, SIOC all core items completed. Drive R&D Activities to create product enhancements, new products and technologies. Coordinate efforts to qualify new raw materials for cost savings and continuity due to supply constrained sources and inflationary cost increases. Product Launches and Year 1 Sales: Scotch-Brite(™) Greener Clean Re-formulation $1.8M, Scotch-Brite(™) Antibacterial Stay Fresh Sponge for 2023Coordinate manufacturing teams worldwide to deliver highest quality products at the lowest delivered cost.Manage pricing, promotions and discounts within pricing corridors to maximize margin and capture consumer value. 2022 worldwide Price Increase +8%.Lead team of 4 direct and 4 indirect reports through project assignment, assessment and development coaching. Participate in the Division Leadership Operating Committee, providing input to broader strategy and team management.

St Paul, Mn, Us

Directed $200M Global Business Unit of Scotch® Brand Packaging Tapes and Mailing Supplies portfolios, including product strategy, new product development and commercialization, pricing and integrated communications. Directed cross functional team to execute programs including new product, packaging, consumer insights, integrated communications and operations cost savings and growth programs to achieve objectives. 2020 Results: Growth = +9% OLCG, 142% OP. Profitability = +18% GM, 106% OPDrove agile end to end commercialization process for new products team with 5 programs in development.Decided prioritization, directed budget allocation, wrote creative and media brief and communicated to internal and external teams in execution of launch levers. Provide input for the sales plan. Product Launches & Year 1 Sales: Scotch® Flex & Seal $2.0M, Scotch® Box Lock Tape $1.2MLead team of 3 by setting clear and direct expectations and organizing team responsibilities to maximize current capabilities mixed with stretch goals for career development.

St Paul, Mn, Us

Lead $120M U.S. P&L for Scotch™ Brand Home and Office Tape. Two consecutive years of exceeding operating plan; 2015 +6.7% and 2016 + 3.6%. Missed plan 2017 -1.2%.Created portfolio strategy based on global consumer insights revising positioning across all tape types. Lead packaging design refresh and updated brand campaign and guidelines for in market execution. 2017 POS +2.7%.Partnered with Consumer Insights, R&D and Shopper Marketing teams to develop core renovation projects. Product Launches & Year 1 Sales: Scotch® Wall-Safe Tape $800K, Scotch® Super-Hold Tape $1.6M

St Paul, Mn, Us

Manage a $40MM+ Global combined portfolio of dispensers for the Scotch(R) and Post-it(R) Brands. Key Responsibilities: - Lead New Product Strategy for core and expressive dispensers, identifying portfolio gaps, unmet consumer needs and channel priorities- Manage P&L- Create compelling sales story and drive distribution- Drive results through managing matrix organization

St Paul, Mn, Us

Marketing Leadership Development Program, providing marketing consulting services to each of the five Business Groups at 3M. Projects range from market assessments, competitive analysis, new product introduction strategies, pricing, brand performance analysis and strategic planning.Key Projects: - Collaborated with client to create communications launch plan for Post-it® and Scotch® Home Collection product portfolio; presentation to retail buyer helped secure business starting March 2014- Conducted consumer and market research for the Home Care Division Strategic Plan; identified relevant consumer trends and opportunities for new product development and product portfolio expansion- Developed an EMD Promotions Playbook to enable marketers and sales representatives in development promotion programs, including selection, communication, execution and best practices to reach sales objectives

St Paul, Mn, Us

As part of the 3M Center of Marketing Expertise, the Integrated Marketing Development team operates as an internal marketing and communications consultancy. The IMD team serves as a conduit for marketing excellence throughout the company as they provide leadership and innovative thinking to 3M’s 40+ divisions.Completed three intern projects: - Conducted product portfolio and packaging analysis for the Cavilon™ product line; evaluated the effectiveness of a recent redesign and provided recommendations for future packaging updates- Evaluated feasibility of weatherization product extensions through market and competitive assessment and differentiating technology review for the Home Environments Market Division- Created a search engine optimization strategy for the Occupational Health and Environmental Safety Division, provided recommendations for inbound link relationship building; traffic grew by 10-15% in three months

Atlanta, Ga, Us

The International Ad Products Manager is responsible for conceptualizing new ad products and modifying existing ad products for various TWCi international websites; this conceptualization is based upon ad product performance, identification of specific ad product needs per market, sales feedback, new product launches and industry knowledge and awareness. Key Responsibilities: - Strategize, create and communicate advertising supported materials with all sales partners. This includes one sheets, brochures, and all sales presentations. - Act as the primary ad sales liaison between all International partners and dedicated Ad Sales Director in the UK. - Work with internal teams to develop new ad products, modify existing ad products, to identify ad product needs and assist in developing ad product strategies for various TWCi international websites. - Implement new or modified ad products by working with various internal teams in the following capacity: stewardship of the ad product process, determine, communicate and document ad product requirements and any necessary training materials. - Communicate domestic weather.com successes to international sales partners as lead generation. - Manage monthly financial reporting and coordinate revenue recognition with internal accounting team.

Atlanta, Ga, Us

Sales Associates assist Account Managers in qualifying leads, creating compelling and accurate presentations to attract clients, respond to RFPs in a timely manner and facilitate the Insertion Order process. Proactively reach out to smaller agencies and clients to secure incremental dollars. Help office achieve revenue goal by creating several custom reports in order for Directors to better evaluate office performance and pinpoint areas of improvement.Key Responsibilities: Qualified leads for Account Managers, created compelling sales presentations and responded to RFP's. Facilitated the Insertion Order Process and proactively contacted agencies and clients to secure additional business. *Awarded Sales Associate of the Year 2008.*Assisted in the acquisition of $4.7 million in revenue for 2007, $6 million in 2008, and $9 million so far in 2009. *Independently acquired over $673,000 in new business in 2009.

Atlanta, Ga, Us

Campaign Specialists partner with sales team to create revenue and build renewals through exemplary customer service, optimal campaign management, proper revenue/billing management, and adherence to policies and procedures. Campaign Specialists are also responsible for ad implementation, testing, tracking and quality control.

Coordinated recruiting, interviewing and the pre-employment screening process. *Placed approximately 50 employees

Mba, Marketing And Strategy

Ba, Political Science

Education record

Bachelor Of Arts - Ba