Writing:Creating engaging and SEO-aligned content for weekly blogs across a variety of sectors. Focused on brand consistency, community creation, establishing expertise, and also on effective CTAs, and Google algorithms.Web copywriting focused on SEO, compelling, relevant, and accurate content, branding, authentic tone and voice. Creating original content and revising existing content.Composing targeted press releases, newsletters, and corporate communications.Client collaboration to establish authenticity and subject authorityEditing: Editing 87 to 95 blogs/month for accuracy, tone, brand compliance, and SEO. Peer editing for smaller websites.Mentoring junior copywriters and establishing writing guides and best practices for the writing team.Completing monthly keyword and blog planning for all clients, ensuring SEO adherence, diversity, and performance using tools such as SemRush and LSIGraph and in-house management software.Blog publishing QC.

MARKETING:· Re-branded TOWES for the first time since 1998, designed new logo and created style guidelines for future use· Designed the user interface and improved navigation for towes.com· Developed social media marketing plan and built communications tools· Designed and created marketing collaterals for individual project communications plansNEW PRODUCT DEVELOPMENT:· Designed user interface for online learning management system· Designed layout for integrated curriculum (online & print)· Tested, edited, and refined curriculum for suitability in an online and paper-based environmentPROJECT COORDINATION:· Coordinate field testing for two online learning products· Managed project tasks and timelines· Conducted project evaluation & project reporting· Designed and delivered facilitator and learner trainingOTHER:· Designed and executed marketing events for national, international, provincial and local audiences· Travelled nationally to promote new TOWES initiatives· Organized national conference

MARKETING· Designed ads for print· Developed communications for web applications· Designed brochures and print media for specific listings· Created marketing campaigns for specific listings including public and industry eventsOFFICE OPERATIONS· Coordinated appointments for two Real Estate Agents· Managed showing requests· Maintained client management database· Managed paperwork for conditional and firm sales, created deal sheets and ensured paperwork and documents completed and submitted by deadlinesCLIENT CARE:· Developed Market Evaluation template for use in presentations for potential clients· Amassed market data to educate and reach potential clients· Created Listing Presentations and entered all listings in industry database· Managed all listings for changes and showing requests· Initial point of contact and main point-person for all clients· Liaison for clients and agents in successful effort to sell homes· Spin doctor/ damage control- worked directly with clients experiencing the stressful work of buying or selling a home· Coordinated & planned Client Appreciation events and follow up efforts

STAFF MANAGEMENT· Coordinated up to 14 staff members for busy evening and weekend shifts and during peak summer and holiday seasons· Liaised between staff and proprietors to guarantee open communication and effective team workEVENTS PLANNING AND COORDINATION· Planned special events for seasonal promotions such as Halloween and St. Patrick’s Day· Developed new customer promotions to elevate sales· Planned and coordinated private functions for groups from 10 to 75· Assisted local and national bands during gigs at the pubPROMOTIONS· Researched local markets to develop advertising programs with maximum return· Designed print ads for a variety of local publications· Designed radio ads for several local stations· Designed and created several in-house types of promotion such as table toppers, posters, and bill inserts