Meghan Kerr Email & Phone Number

Dublin, County Dublin, Ireland

* Work with leadership, service lines, and the wider Marketing team to define Global Marketing objectives, scope; and the roll out of related activity and communications.* Create and manage the global campaign calendar, build campaign briefs and roadmaps to optimally deliver against agreed objectives and timeframes.* Lead the implementation of TTL Global Marketing Campaigns for 7 service lines, supporting wider company strategy.* Collaborate with sales to manage CRM automation systems (Salesforce & HubSpot), optimising the lead generation funnel.* Work collaboratively with the wider marketing team (Brand, Events, Content, Digital and Social) to deliver multi-channel marketing campaigns, delivering against company objectives.* Measure, monitor and report on campaign performance to internal stakeholders and the Head of Marketing, adjusting activity as necessary.

Dublin, Ireland

• Designed and implemented B2B(2C) TTL multi-channel marketing campaigns, including email campaigns, print ads, blog content, social media, slide sets, sales support, marketing collateral, events, webinars and PR activities.• Managed ongoing marketing content and social media planner.• Developed and implemented TTL B2B campaign strategies in line with the sales cycle.• Analysis of engagement metrics to ensure effectiveness of campaigns and return on investment.• CRM system management (HubSpot Marketing Hub).

County Dublin, Ireland

Vancouver, Canada Area

• Develop and manage external communications materials including brochures, articles, case studies, email campaigns, website content, social media content, presentations and investor reports;• Develop, execute and manage ongoing strategic communications plan and ad hoc projects;• Provide oversight and direction to the Marketing Assistant and ensure output meets the goals of the department and wider team;• Oversee and approve marketing material, from social media posts to hard copy brochures and case studies;• Measure and report on the performance of email marketing campaigns, gain insight and assess against goals;• Support sales representatives and the executive team in initiatives to generate new investor leads;• Develop and manage the Western Wealth Capital brand and grow the profile of it's Principals;• Enhance the professionalism, production quality and message impact of all communications, collateral, email marketing campaigns, and online channels including the Company's websites and social media channels;• Produce and deliver investor reports, adhering to communicated and required timelines;• Develop and enhance communications materials used by WWC­ managed assets/properties in the conduct of day-to-day operations with residents and other stakeholders;• Manage external agencies and contractors employed by WWC to undertake marketing work e.g. press agencies, graphic designers etc.• Manage the dynamic and tight timelines and commitments relating to communications required to meet funding deadlines;• Take reasonable steps to maintain compliance with regulatory requirements pertaining to all communications materials, including disclosures, disclaimers, forward-looking statements and other elements as required by securities regulations or recommended by WWC's legal counsel;

Ulster Bank, Central Park, Leopardstown, Dublin 18

• Providing proactive and essential support to the Senior Business Marketing & Sponsorship Manager in developing and delivering effective B2B marketing & sponsorship plans.• Developing and delivering events for our Corporate & Institutional, SME and Business Banking businesses.• Working with external advertising and third party agencies (event management, marketing and digital advertising) to support the delivery, development and implementation of business messages and campaigns across the marketing mix.

Central Park, Leopardstown, Dublin 18

• Provided end to end customer communications from brief to implementation for mandatory, regulatory and marketing letters and emails.• Implemented direct customer contact communication plans to effectively implement large scale strategic projects to deliver business growth and efficiencies.• Worked collaboratively with multifunctional project working groups and data specialists to deliver effective, transparent, direct customer communications, while ensuring that the most effective delivery channel was selected. • Helped to develop insightful creative briefs, effectively evaluate creative concepts and copy in line with brand guidelines and compliance requirements.• Managed the direct communications budget on a day to day basis, including daily tracking, monthly and half yearly reconciliations. • Drove maximum efficiencies and effectiveness across all marketing activity in order to meet brand and commercial objectives.

Central Park, Leopardstown, Dublin 18

• Completed collateral amends to strict deadlines, working to strict processes in a compliant, cost effective and timely manner.• Ensured all communications reflected the brand attributes and were fully compliant with all regulatory and legal bodies.• Effective management of stock control.• Tracked and reported the communications budget on a day-to-day basis. This included daily tracking, delivery of on plan performance for my element of the overall communications budget and supporting the wider team on the monthly and half yearly reconciliations.• Maintained strong working relationships with the creative studio, as well as the wider communications, merchandising and product teams.• Managed local marketing for all Northern Ireland and Republic of Ireland branches.• Supported and trained in new team members with induction on day to day processes for Marketing Operations team.

5 Clarendon Mews, Lad Lane, Dublin 2, Ireland

Administration: • Taking minutes at weekly board meetings.• Meeting and greeting clients on arrival.• Booking and setting up interview rooms, ensuring tidy at all times• Scheduling meetings in the Outlook Diary, arranging appointments as appropriate.• Assist with invoicing, payroll and other ad hoc accounts and administration duties as required.Marketing and Social Media:• Managed the Facebook, Twitter and Linkedin pages for a range of clients.• Managed and updated websites for a range of clients using Wordpress.• Acted as first person contact for social media enquiries from a range of clients.Research: • Research role – gathering data and information to identify potential strategic business alliances and development.• Research for potential projects and proposals.Project Management:• Member of the Idea project management team.• Allocating tasks and planning timeline of tasks.• Managing budgets and financial records of projects.• Managing project deadlines.• Problem solving.• Controlling and allocating recourses.• Logistics management.Human Resources:• Documented and planned holiday and sick days taken by colleagues.• Collected and recording employee information.• Recorded and distributed health and safety guides to employees.• Recorded and managed petty cash inflow and outflow.

Harmonia Ltd, Rosemount House, Dundrum Road, Dundrum, Dublin 14

Administration: • Covering reception, answering busy phone lines and directing calls to the relevant department or colleague. • Databasing and file transferring.Events:• Worked on a range of events from panel judging and award shows to trade show events.• Researching, brainstorming and planning a range of different events.• Process and timeline development of the events.• Budgeting and financial recording of the events.• Legal event proceedings and licenses.• Marketing and PR of the events.• Sales - selling advertising and trade show event space to Irish and international companies• Problem solving.• Worked as the event assistant on the day of the event.• Team environment.Sales:• Selling advertising space and trade show event space to national and international organisations. • Setting and achieving monthly sales targets.

Harmonia Ltd, Rosemount House, Dundrum Road, Dundrum, Dublin 14

28 Pembroke Lane, Ballsbridge, Dublin 4

Administration: • Covering reception, answered phones and directed calls to the relevant consultant.• Production and scheduling assistant.• Filing and organising files and paperwork. • Assist with invoicing, payroll and other ad hoc accounts and administration duties as required.Production:• Acted as runner on production shoot.• Assisted in pre and post-production work in the office.

Master'S Degree, Business Management, 2.1 Honours Degree

The course provided me with: • A combined grasp of practical tools and techniques and conceptual models in order to resolve real-life.

Design And Visual Communications, General, Certificate

Adobe InDesign Training Class - Introduction

Professional Diploma, Digital Marketing

Bachelor'S Degree, Business And Arts Management

Education record