Director Of Special Projects
• Developed and executed customer communication strategies using ActiveCampaign, enhancing email, SMS, and portal interactions to improve retention and sales.• Created and maintained advanced ActiveCampaign automation, ensuring consistent and personalized client engagement across multiple channels.• Created a web page to maximize the speed of news regarding student loan news in ActiveCampaign.• Managed and improved Zendesk chatbot interactions, creating an efficient support system for client inquiries and increasing customer satisfaction.• Designed and implemented email templates in Zendesk, improving customer service team response time and productivity.• Utilized Salesforce email and Mogli for SMS-based communications to drive customer engagement and sales initiatives, contributing to obtaining 115% of sales goal in the first 60 days. With the launch of a new sales model, the sales goal doubled in 90 days.• Resolved escalated complaints with the Better Business Bureau, Attorney General, and social media.