In this public-facing role, I am responsible for running the re_grocery stall at various farmers markets and pop-up events around Los Angeles.

I have been running my own freelance creative brand for a decade. What started out as mainly providing professional in-studio and on location photography services and copywriting has evolved into consulting and designing full brand identities for a variety of clients - managing and curating social media accounts, designing websites and branding materials, ideating and producing marketing events, and much more. I wear a variety of hats in this position, and am always adding new skills and services to my repertoire. I have experience with major national brands such as Vans and Conde Nast to smaller brands and nonprofits that align with my ideals surrounding sustainability and the natural world, such as Usal Project and The Nature Conservancy.

Initiated and oversaw social media account (editorial calendar, written and visual content) for west coast division of Follain. Provided custom product photography and written blog articles. Developed, managed, and adhered to editorial standards to maintain consistency with brand voice, style, and tone. Owned visual merchandising and design within brick and mortar store. Wrote and edited all promotional material. Led events team in planning and execution of all in-store events.

Managed paid and organic social media strategy and increased engagement across multiple social channels. Participated in company trips as head photographer, providing compelling, unique photo work for use across organization’s website, marketing material and social accounts.

Created a line of original online travel guides for multiple countries. Wrote and edited content for blog posts, managed external writers and editorial calendar and ensured content was optimized with best SEO practices. Managed social media accounts with growth to 100k+ followers. Handled paid and organic marketing practices, including landing pages, funnels, retargeting and sponsored social media posts.

Created brand identity, crafted copy and designed marketing materials for the opening of this Bangkok photography studio. Directed photo shoots with professional and amateur models. Managed a diverse team and worked cross culturally with foreign clients and business partners.

Wrote and edited copy for marketing content (print and digital), communication collateral, branding, social media and other assets for a variety of audiences. Collaborated with designteam to ensure seamless integration of creative content for websites, blogs, social media, and marketing campaigns.

Planned, organized and executed events (such as hotel pool parties, festivals, bar nights, promotional events at water parks, malls, restaurants, etc) to promote upcoming movies. Post-event, social media interaction increased by 60-100%.Collaborated with outside vendors and associated businesses. Created promotional packages and sent to our affiliates in an efficient and timely manner.Recognized for superior social media management regarding events, movie releases, free screenings, company-sponsored contests. Provided weekly write-ups of social media summaries and exposure statistics.Coordinated advance screenings of movies and oversaw movie theater employees during screenings. Assisted press members and local celebrities pre- and post-screening.

Led small team of international students and collaborated with international client through phone, email and face to face meetings throughout duration of the project.During production of a series of three small films, aided in the ideas for and writing and editing of scripts, as well as contributed media inserts created in Photoshop, ensuring that entire project aligned with our creative goal.Coordinated launch party for final series of films, including promoting event information, setting up location, hosting event party, and ensuring a smooth running of the party.