Meghan O'Keefe Email & Phone Number

Tampa, FL, US

• Consultative sales approach helping executives and founders throughout their process of decision making going above and beyond offering concierge type services.
• Utilize best-in-class sales practices to build a high-volume pipeline with prioritized and streamlined outreach including both cold and warm prospects.
• Open-minded attitude and the willingness to learn specific needs and industries of new prospects to leverage client specific research and data to develop solutions for company expansion or relocation.
• Develop, lead and manage sales pitch process, including proposal development to each prospect's specific needs customizing each approach to each startup or company.
• Directly work with CEO and regularly report on pipeline results of lead quantity, lead quality, lead stages and actions being taken to move prospects to the next stage of the sales funnel.
• Work closely with Marketing on defining Campaign outreach, follow-up and reporting. Making sure both of our efforts supplement each others in specific target industries and regions.

• Identify local and out-of-market companies who would enhance the St. Petersburg community in business development efforts for the organization.
• Prospect companies of consideration that will align with one of five targeted industries identified by the St. Petersburg’s community and economic development strategy.
• Manage the EDC’s Customer Relationship Management (CRM) system tracking prospects throughout the sales cycle and managing the different communication efforts between prospects, leads and projects.
• Develop a sales strategy for leads and prospects in different places of the sales funnel and implement the sales plan through fruition with customized content and communication.
• Create and execute digital campaigns that resonate with prospect companies and bring them on a journey to ultimately choose St. Pete as their center for growth.
• Nurture relationships with companies and project manage the varying stages of the lead to expansion or through the relocation process through our business relocation services.

St Petersburg, Florida, US

• Educate prospects and clients on products and ingredients to guide their needs towards a custom formulation for their product needs and business goals.
• Assist clients through the R&D sales process in order to achieve company sales and gross margin goals while maintaining a high level of customer satisfaction
• Project management from beginning to end utilizing software like Salesforce, Monday.com and Asana to keep projects in line internally throughout departments with the clients timeline expectations.

• Manage daily meetings, progress reports, etc. for sales reps and management, focusing on project management for customers and streamlining the sales process through use of a CRM and project management software.
• Create pricing agreements, contracts and POs finalizing the close of a lead and beginning product development.
• Provide support between sales rep and customer to handle special requests and build rapport with customers.
• Oversee product development making sure all departments including sales, design, quality control and shipping are aware of their responsibilities and the customer needs to fulfill the contract and execute the final.
• Maintain high level of product knowledge to educate customers and assist in up sells with the product lines.

Tampa, Florida, US

• Understands clients' business goals and created marketing strategies to elevate services including SEO, email marketing, content creation and analytics reporting.
• Managed social media for client accounts including content creation and paid advertising initiatives.
• Built PPC and remarketing strategies and provided insight and optimization to drive conversions for clients.
• Led the Hook & Blade marketing strategies for revenue generation and brand awareness.
• Project managed between clients and vendors to best create the client’s marketing vision and meet marketing goals.

Tampa, FL, US

• Executed campaigns across all marketing channels including Internet marketing, e-mail marketing and social media marketing.
• Maintained social media marketing strategy to build brand awareness, and drive traffic to the website.
• Implemented affiliate program recruitment through prospecting relative forums, blogs and websites.
• Wrote and edited content for e-newsletters, social media, press releases, web banners and a WordPress blog.
• Helped track e-commerce online buying behaviors and update inventory in correlation with the data.
• Implemented SEO tactics by link building and keyword research to improve the website visibility.

Tampa, Florida, US

• Managed and organized athlete banquets on site for 10 events during the season.
• Maintained over 30 Facebook pages by creating content and managing IRONMAN ambassadors for successful distribution of news and information for our athletes.
• Created templates for athlete service email blasts using Constant Contact and Exact Target.
• Built and maintained IRONMAN event websites using HTML.
• Wrote and edited feature and athlete profile stories for IRONMAN.com.

Boca Raton, FL, US

• Oversaw men’s and women’s golf, swimming, track and men’s soccer and helped with football.
• Wrote and edited media guides, game recaps, previews, and news releases online.
• Administrated player and coach interview requests with media members.
• Integrated Twitter, Facebook and YouTube as social media platforms to promote FAU athletics.
• Worked for WPS team magicJack as a media relations liaison while team played at FAU.

New York, NY, US

• Organized and distributed week and game day credentials to 5,000 members of the media.
• Recorded and transcribed quotes from players and press conferences to be posted on NFL.com.
• Assisted the NFL’s public relations press conferences prior, during and post Super Bowl events.
• Contributed in game day press box and auxiliary area set up, assisted in the media work room.

Berea, OH, US

• Assisted in compiling the weekly release by editing, writing, updating statistics, records and player bios.
• Oversaw player community appearances and contact with local/national media outlets.
• Managed and transcribed daily press conferences and opponent conference calls.
• Handled game day operations such as credentials, and transcribing post game coach/player quotes.

Green Bay, WI, US

• Organized and tracked credentials, specifically dealing with local/national media outlets.
• Served as a liaison between the media and players; set up interviews, filled media requests.
• Researched and wrote articles to be published on www.Packers.com website.

Cleveland, Ohio, US

• Assisted full time staff with event planning, the research of potential areas to host events, distribution of marketing and promotional materials and with the management of on-site operations.
• Developed a social media plan to improve the awareness of the GCSC and to cut costs of marketing.
• Contributed in the first time use of BidPal at the Cleveland Sports Awards as a fundraising tool.
• Aided the Communications Manager in the promotion of GCSC news and upcoming events.

Cleveland, OH, US

• Compiled team newspaper articles for use by the media and Indians front office.
• Prepared statistical packets for the media each game to use in their articles.

US

- Conducted my own on camera interviews and direction of camera work for televised packages - Assisted the consumer/investigative reporter by logging tapes and answering consumer requests- Put together television packages by coordinating sound bites with video

- Researched markets and promotional ideas for the advertisement of movie premieres and events- Brainstormed, created and implemented promotional events for the new release of clients' movies

- Developed interpersonal skills and good customer service dealing with all sorts of customers

Iowa City, Iowa, US

- Assisted in team media days organizing press conferences with the press and players- Updated the athletic department’s website adding press releases and statistical updates using Netitor- Designed the women’s rowing media guide and contributed in the football media guide and weekly programs

- Provided leadership skills as a team coach, and organized the drills and games of the soccer section

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Education record