Meg Ross Email & Phone Number

New York, Ny, Us

Directed design and copy for digital creative assets, including emails, site assets, paid social assets, paid advertising assets, and SMS assets. Managed and mentored a team of full time and freelance digital designers and a copywriter. Contributed to development of strategic digital user journeys. Developed effective, reactionary creative solutions in response to business performance in real time. Revamped digital creative templates for performance, best practices, and consistency. Art directed digital-specific shoots. Lead project management and timely delivery of digital creative assets. Developed creative request structure, file naming convention, creative workflows and creative brief templates. Collaborated cross-functionally with E-commerce, Marketing, Brand, Merchandising, and Jewelry Design teams.

Managed the US digital design team’s creation of emails, site assets, social media assets, and paid advertising assets. Art directed US-specific shoots. Updated previous homepage and landing page wireframes and typography hierarchy. Established server structure and file naming convention. Developed workflows and creative brief templates with Digital Project Manager. Collaborated cross-functionally with Marketing, Copy, and Development teams.

Concepted and created emails, site assets, social media assets, and paid advertising assets; designed modular system with type hierarchy to relaunch article content.

Concepted and created emails, site assets, social media assets, and paid advertising assets.

Managed digital design team workload through site redesign and relaunch and creation and delivery of daily digital assets. Overhauled email look and feel and creative templates. Concepted and executed emails, homepages, landing pages, site banners, evergreen and editorial site content, display banners, digital advertising, social media assets, and other paid advertising. Hired, managed, and mentored freelance digital designers. Time managed and delegated priorities for digital design team. Collaborated cross-functionally with Marketing, Retail, Merchandising, Copy, Content, and Development teams. Advised on user experience and user interface elements. Art directed digital shoots.

Created digital assets including site assets, paid advertising, and advertising pitches.

Designed home pages, emails, landing pages, event pages, product array banners, cross-promotional content blocks, and display banners. Contributed to the development and execution of seasonal digital creative look and feel, art direction, type treatments, and digital templates. Created original illustrations. Contributed to the development and execution of editorial and promotional campaigns. Redesigned Outlet digital creative look and feel and revamped email templates. Contributed to user experience and user interface site enhancements. Mentored junior designers.

Designed category pages, designer landing pages, product array banners, emails, and affiliate and display banners. Redesigned Beauty designer landing pages visual treatment and wireframe. Developed creative concepts and contributed to photography art direction. Created original illustrations. Responsible for delivering all email files and slicing and uploading all site assets to content management system. Contributed to creative redesign of lordandtaylor.com and increased success of digital Beauty presence. Mentored digital design intern.

Designed designer landing pages, product array banners, emails, and affiliate and display banners. Developed creative concepts and contributed to photography art direction. Created original illustrations. Responsible for delivering all email files and slicing and uploading all site assets to content management system.

Designed custom presentations, one-sheets, broadcast calendars, promotional and DVD artwork.

Designed new business logo, brand identity, business cards, letterhead, document templates and infographics.

Designed emails, affiliate banners, iPhone and iPad app assets, in-cab advertising, print invitations, postcards, in-book advertorials, posters, signage, and event collateral. Coordinated and assisted on shoots.

Designed emails, affiliate banners, iPhone and iPad app assets, in-cab advertising, print invitations, postcards, in-book advertorials, posters, signage, and event collateral. Coordinated and assisted on shoots.

Bfa, Advertising

Education record

Pre-College Program, Painting