My most proud achievement was helping Spark to launch The Victory of Greenwood, detailing the events leading up to and including the Tulsa Race Massacre and then the resurrection of the Greenwood community which earned itself the title of "Black Wall Street". I orchestrated author support and held creative authority over marketing campaigns to raise awareness of the title. Key Wins:» Assembled teams, drafted business plan, and developed mission statement to secure funding and drive support for author to release The Victory of Greenwood; book became OK best seller and garnered national interest.» Facilitated technical, web, and PR support initiatives essential to storytelling centered on Black Wall Street in Tulsa. » Amplified all digital traffic channels to increase customer engagement by leading creative projects for organizations.

Leveraging my substantial PR and marketing expertise, I aided customers along their journey to support decision-making processes and implement novel methods to bolster communications. Additionally, I ensured project success by utilizing a data-driven approach. Key Wins:» Formulated strategies to help clients reach larger audiences correlating with improved sales and customer retention.Public Relations Specialist (Contract) | PefinWith Pefin, I built the strategic roadmap to grow the target audience’s awareness of and interest in the entire product portfolio. Key Wins:» Built campaign that helped new financial AI product win People’s Choice Award for Interactive Innovation at SXSW; devised and distributed assets leveraging social media, press relations, and email campaigns to generate buzz. » Galvanized public interest in switching to or trying Pefin products by designing press releases picked up on renowned outlets like Bloomberg, Cheddar, and CNBC; successfully drummed up interest in portfolio and new executive positions. » Spearheaded campaign for new product that won Business to Consumer Telly Award recognizing innovation in AI space.