Meg Ward Email & Phone Number

San Francisco, Ca, Us

Philadelphia, Pa, Us

Driving change in Marketing at Comcast Advertising. Focused on growing and optimizing marketing investments by enabling the organization to leverage technology, operationalize data and drive insights.​ - Set and execute marketing technology roadmap to support long-term marketing and sales growth - Currently building a customer data platform to enhance targeting, enable advanced personalization and future proof against privacy evolution - Manage lead flow processes from ingestion to scoring to inside sales handoff - Track and analyze marketing performance across all channels to develop critical insights, calculate ROI and inform future strategy - Ensure alignment between marketing operations and key stakeholders including sales, sales ops, finance, and data science

New York, Ny, Us

New York, Ny, Us

Track and analyze data regarding marketing performance across all channels for the purposes of developing critical insights, understanding ROI and informing future strategyDevelop lead lifecycle in alignment with sales cadence to manage pipeline and predict lead volumeDrive strategic partnerships with sales leadership, business intelligence and product marketing to maximize efficiencies and align tacticsDefine and manage all tracking protocols that measure marketing effectiveness; partner with sales to ensure data cleanliness and to close feedback loopCreate and distribute multiple reporting dashboards for c-suite and marketing leadershipHire, manage and mentor marketing specialists with a focus on overall team growth, individual autonomy and ongoing training

New York, Ny, Us

Combined love for systems, creativity and business strategy. Managed overall outbound and inbound demand generation to improve conversion throughout the acquisition and customer lifecycles. - Developed regional strategies across all demand gen channels for Michigan, Illinois and Indiana - Reported on effectiveness of marketing efforts and recommended new analytics strategies - Content development and design across email, digital, and social channels

New York, Ny, Us

- B2B lead generation and demand creation campaigns via marketing automation- Client retention and acquisition programs - Strategic account management- Product rollout and brand positioning - Hire, develop and mentor marketing full-time staffComcast Spotlight provides local market coverage across multiple platforms, reaching consumers through geographic and demographic segmentation, efficiently and effectively reaching specific audiences. For more information, visit www.comcastspotlight.com/chicago.

Chicago, Il, Us

- Wrote content for sales materials (TV programming, event sponsorship, digital media) - Implemented client regional marketing plans (’85 Bears, Coca-Cola, Jim Beam, Big Ten Conference, Walgreens, Jewel-Osco) - Composed content for consumer-facing, multi-channel platforms - Coordinated over 75 corporate and civic promotional events (vendor management, celebrity/athlete handling, program creation, and client relations) - Provided local and national media with event content and facilitated client/celebrity interviews

Us

-Field produced, interviewing professional athletes and coaches (NHL, MLB, NBA, NCAA)-Wrote scripts for on-air talent-Digitally edited sports news clips for 9 p.m. broadcast-Edited footage for news packages, choosing highlights and interviews to include in the nightly news-Assisted executive producer with control room execution

Dallas, Tx, Us

- Assisted in day-to-day publicity efforts of the league office, which involved writing press releases, game notes and updating statistics - Aided with the development and implementation of league-wide marketing and promotional campaigns - Pitched content about student-athletes, coaches and conference news to local and national press - Served as the primary league contact for softball, cross country, and track and field - Coordinated the media and marketing efforts for select championship events

Chicago, Il, Us

-Wrote and released features and briefs for DePaul’s website and external media-Media director for the 2002 Conference USA Volleyball Tournament-Primary contact for volleyball, track and field, and nationally-ranked softball -Facilitated coach and player interviews with local and national media-Designed and wrote content for volleyball and softball media guides-Assisted ESPN Regional/Trio Video with live-game production

Master’S Degree, Data Science

Bachelor Of Arts (B.A.), Communication