Mehmet Ozdogan Email and Phone Number

- Part of London EMEA Planning Team.- Strategic lead for Turkish market at Apple's dedicated creative agency.- Experienced to present to top level Marcom team of Apple WW- Led all local Marcom activities planning wise and took a part in building strategy for global campaigns

Co-founded Moritoys, a start up focusing on developing monthly subscription-based premium toy kits for children, based on their age and development phase. Part of Turkey's top, Europe's 2nd ranked incubation center ITU Cekirdek, the start-up reached 100 fully paying monthly subscribers in its first year, exceeding the target by 50%. The success came with zero marketing budget, fully relying on a specifically crafted content and influencer strategy.

Responsible for leading and collaborating with teams of copywriters, graphic designers, media & creative strategists, and performance marketing & PR experts to build strong marketing strategy, high-traffic content and shareable creative projects.Some of the brands and industries served: Renault (Automotive, No:1 Brand), Turkish Airlines (Airline Industry, No:1 Brand), Netflix (Streaming, No:1 Brand), Hilton (Hospitality, No:1 Brand), Tadim (Snacking-Nuts, No:1 Brand), Koc Holding (Largest BlueChips), Mastercard (Payment Systems, No:1 Brand)• Co-led insight and creative brief development for all brands under my responsibility, exceeding +20 digital campaign in one year. • Co-led brand building, positioning, strategic planning for Renault Clio, Renault Dacia, Nescafe, Koc Holding, Turkish Airlines for all ATL campaign. Part of a team of 6 Effie award winners in a single year.• Won Tadim pitch with a dark marketing content strategy against the rise of private labels and unbranded nuts market through competition analysis and extensive consumer research. Resulted in improvement of all key KPIs.• Won Mastercard pitch by creating several adaptations of the ‘priceless’ concept for biggest sporting events, online payment campaigns, and CSR projects through a content lens (biggest content marketing pitch of 2020 so far).• Contributed to reposition PR and content strategy of Netflix. Developed content mapping and messaging hierarchy for Netflix originals through media & consumer analysis.

• Defining consumer journeys and developing content strategy on touch-point level with the RRP team of PMI İstanbul office• Creating social media content strategy of IQOS getting 10 percent share in the Northern.Cyprus market,• Generating all content based on the requirements and essentials of both dark marketing and customer care.

* Co-led the development and growth of Turkey's biggest newspaper Hurriyet's native advertising platform Brands & Stories as a product.* Created nearly 300 online branded content for more than 200 brands including the biggest global players such as P&G, Unilever, Coca-Cola, Mercedes, Nike, Samsung and Siemens. Depending on the needs of brands, personally created content marketing strategies for sales, traffic or awareness targets.* Had direct responsibility of distribution, management and reporting of internet traffic of each content.* Supported the creative team in translating clients’ briefs, and collaborated with them to find innovational ideas.

* Took on the management of the content in the fields of culture, art, life, magazines and foreign news inthe website of Vatan Newspaper.* Played an active role in creating the site's SEO infrastructure and structuring social media channels.* In addition to breaking news, worked on creating evergreen content to gain a share inGazetevatan.com.

Took part in the production, publication and curation of the newsletter of culture and arts news.Took on the role of producer and editor of two cultural & art programs in the program flow.

Reported city news focused on human interest stories.Led editorial management of Hurriyet Friday edition.

Reported city, life, culture and art news.