Alok Mehta Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Carlsbad, California, United States

• Developed and managed marketing automation processes using Python, SQL and Unica Campaign to leverage multi-touch attribution and cross-device tracking within multiple campaigns.• Developed and analyzed power-bi reports that show campaign performance metrics and impact on revenue and engagement.• Worked as a team lead to train campaign developers, created a guide on how to develop campaigns using a marketing automation process I developed.• Used Jira to manage and review tasks of campaign developers who collectively target about 4-5 million unique customers globally every day, thereby generating an average revenue of about 50,000 USD per month, per campaign.• Worked in a cross-functional environment with various businesses to develop and launch global Omni-Channel campaigns for our organization. (Channels include Email, Display, Paid Social and Onsite)• Partnered with our data-science team to launch campaigns using statistical models and dynamic content delivery.• Sourced data from multiple ERP and CRM systems to make sure we recommend the right customer with the most relevant content.

San Francisco

• Worked with business stakeholders to design marketing plans for the Wealth Investment and Management Line of Business.• Designed segmentation strategies to target customers with cross-sell campaigns to market the Bank’s Wells Trade product.• Developed post campaign analysis reports which helped identify the next best offer for our customers.• Recommended additional action items to increase campaign conversion and reduce cost per engagement by leveraging A/B Testing and multivariate testing.

San Francisco

• Collaborated with marketing and creative teams to co-ordinate and launuh marketing campaigs: (involves list generation, customer segmentation, creative design and development, email tests, campaign execution and report generation).• Used SQL to analyze and data and create target lists for campaigns on basis business requirements.• Developed ad-hoc and automated post campaign analysis reports to help marketers with the evaluating campaign performance.• Recommended next steps/areas of improvement after reading such reports and running post-campaign analysis.

2211 N 1St St, San Jose, Ca 95131

• Worked with the marketing team to define target audiences for various campaigns built for PayPal’s retail and small-business division.• Partnered with the business to create target segments for their email and onsite campaigns.• Used SQL programming and IBM Unica Campaign to target consumers on basis online/offline behavior and customer profile.• Each campaign executed by our team lead to increase in transaction volume, thereby resulting in an estimated increase in annual revenue to about $1.5 million per campaign implemented.

Mumbai, Maharashtra

• Designed integrated marketing campaigns for the 11 million subscribers of Malaysia’s oldest telecom firm, Celcom.• Designed and developed automated post-campaign analysis reports that highlighted the increase in rate of conversion which formed the basis to assess the benefits gained from having our company implement the IBM Unica marketing automation tool.

Mumbai Area, India

• SQL and Microsoft SSIS to create post campaign analysis reports showing Key Performance Indicators and lead generation opportunities for major retail clients in India.• Received training on IBM's marketing Automation suite which included: IBM integrated marketing, IBM campaign and IBM e-message.• Used knowledge from the IBM training to create and present pre-sales product demonstrations of the IBM tool.• These demonstrations helped create a 2% success rate for the organization.

Received training on SAP implementation.

Master Of Science (Ms), Management Information Systems, General (Part-Time)

Activities and Societies: Bestowed with the honor of being part of the university 'Deans List' for maintaining a current cumulative GPA.

Master'S Degree, Commerce, 65%

Major coursework includes: Business Economics, Strategic Management, Marketing Strategy. The marketing coursework interested me the most.

Bachelor Of Commerce (B.Com.), Management, 71%

Activities and Societies: Was interested with the Marketing coursework offered by the university whereby, I participated in a marketing.

Diploma, Business Systems And Information Management, 73%

Activities and Societies: Participated in a national competition and reached the national finals for doing a presentation on SQL.

Hsc, Commerce, 66%