Pankaj Mehta Email and Phone Number
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I am an ardent marketing evangelist with more than 20 years of solid experience in the marketing industry. I have hands on and in-depth knowledge of all the marketing channels and ensure that I am on top of new trends and technologies. My passion for learning is balanced with strong strategic planning, project management and implementation skills to bring great results for our clients. Being a strong believer of data, my analytical thought process helps me in creating fact/data based marketing strategies and solutions for our clients.My expertise resides in developing, implementing & managing result oriented marketing strategies and digital transformations. I am a result oriented passionate marketing expert who is interested in using his business acumen, technical expertise and analytic skills to drive exceptional short and long term business results & solutions for our clients.Expertise: > Traditional & Digital Marketing> Design & Concept creations> Creative Direction> Art Direction> Digital Marketing Implementation> Digital Transformations> Social Media - Marketing, Management & Strategy> Lead Gen & Lead acceleration> Google Ads, SEO, SEM, Display, Mobile, Ecommerce, Email> Websites - Design, Development, UX & Conversion> Web Analytics (Reporting & Analysis) - GA, SiteCatalyst Omniture> Reputation Management> Customer Acquisition, Engagement & Retention> Demand Generation> Brand Awareness
Vive Group
View- Website:
- vivegroup.com.au
- Employees:
- 8
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Managing DirectorVive Group Jul 2022 - PresentMelbourne, Victoria, AustraliaVive Group is a multi-award-winning full-service marketing agency helping businesses to grow for over 20 years. We have and continue to deliver the best design & marketing solutions to some of Australia’s most well-known brands.We look after all aspects of delivering a great marketing campaign for our clients, giving them a one-stop-shop for Designing, Production, Installation, and Marketing.Some of our Services include:== Branding & Communications ==> Brand… Show more Vive Group is a multi-award-winning full-service marketing agency helping businesses to grow for over 20 years. We have and continue to deliver the best design & marketing solutions to some of Australia’s most well-known brands.We look after all aspects of delivering a great marketing campaign for our clients, giving them a one-stop-shop for Designing, Production, Installation, and Marketing.Some of our Services include:== Branding & Communications ==> Brand Strategy & Development> Logo Design> Project Naming> Advertising Campaigns> Marketing Communications> Copywriting> Brochure & Print Design> Photography & Videography> Drone Videos & Photography> Media Management & Bookings== Digital Marketing ==> Website Design & Development> Domain & Hosting> Search Engine Marketing> Search Engine Optimisation> Social Media> eDM Planning & Design== Experiential == > Display Suite Interior Design> Customer Journey & Experience> Sales Office Design & Fit-out> Point of Sale Design> Environmental Signages> Signage & Billboard DesignOur agency has been built on a foundation of trust, value and integrity. This is also why we have long-term partnerships with clients, some spanning more than two decades. We prefer the long-game, and we love working with clients who share the same view.Our approach leverages market leading experience, real-time Research, and collective talent to provide strategically led and actionable solutions for our clients.• Committed To Proactive Service• Proven Success In Marketing, Property & Place Branding• Deliver Every Time – More Than Talk• Act With Integrity• Long-Standing Clients• Strategy-Led Creative That WorksIf you’re looking to create a living and breathing brand or promote your existing project/business, Vive is the best possible place to start. Let's Talk, Call us on +61 3 9885 3777 or visit us at - https://www.vivegroup.com.au/contact/ Work with us. Expect gold. Show less -
Managing DirectorGetting Social Apr 2015 - PresentMelbourne, AustraliaWe are a team of dedicated digital experts. We get businesses ready for this digital age by embracing the digital technology to grow their business. We are result oriented and passionate digital experts who are interested in using their business acumen, technical expertise and analytic skills to drive exceptional short and long term results for our clients.Our expertise across creating custom Digital Strategies, Web Design, Web Development, Search Engine Marketing (SEM), Search Engine… Show more We are a team of dedicated digital experts. We get businesses ready for this digital age by embracing the digital technology to grow their business. We are result oriented and passionate digital experts who are interested in using their business acumen, technical expertise and analytic skills to drive exceptional short and long term results for our clients.Our expertise across creating custom Digital Strategies, Web Design, Web Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Remarketing, Display advertising and Social Media enables brands to get ready for the present and future, no matter at what stage we join them on their digital journey.With a combined experience of over 50 years in Marketing & Digital industry we create & implement the best in class digital presence and marketing strategies for our clients to grow their business. We believe that no two businesses are same so we build custom digital strategies for your business to align with your business goals. We offer best solutions to overcome your challenges. We proactively show thought leadership and share digital opportunities and collaborate to grow together. We are proud to work with our clients. Whatever be your budget, we invest it as we would spend our own. We are passionate to drive best results possible within given budget on time. We help our clients overcome their digital challenges and make the journey full of fun and excitement while we achieve goals together. We advise companies of all shapes and sizes on how to start, where to go … and once they are ready, we take them there.So are you ready to begin your digital marketing journey and enjoy the view while we drive… Contact Us to see how we can assist - http://www.gettingsocial.com.au/contact-us/ Show less -
Senior Digital Marketing & Communications ManagerHp May 2015 - Mar 2016Melbourne, Australia• Plan, Manage and execute strategies for everything digital including but not limited to Websites, SEO, SEM, Marketing database, Content marketing, eDM's, Social media, Mobile, Online communities, Remaketing, Display, Videos, Microsites and Landing pages• Oversee, implement and optimise digital campaigns as well as measure and report performance of campaigns against ROI and KPI objectives utilising various analytics tools such as Omniture/SiteCatalyst, Google Analytics & DoubleClick… Show more • Plan, Manage and execute strategies for everything digital including but not limited to Websites, SEO, SEM, Marketing database, Content marketing, eDM's, Social media, Mobile, Online communities, Remaketing, Display, Videos, Microsites and Landing pages• Oversee, implement and optimise digital campaigns as well as measure and report performance of campaigns against ROI and KPI objectives utilising various analytics tools such as Omniture/SiteCatalyst, Google Analytics & DoubleClick tags• Generate, nurture & convert leads from targeted customer-led programs/campaigns and other digital initiatives• Evaluate and improve end-to-end UX across multiple channels• Stakeholder management• Multiple Vendor Management (Digital, Media, Creative, Social Media, Email Marketing, Partner programs, Community Management)• All round monitoring, reviewing & optimising digital presence and enhancement• Develop, lead, implement and optimise B2B marketing strategy• Develop & manage current and upcoming digital communities• Create strategic digital marketing plan and lead various teams to deploy an integrated channel mix in order to drive engagement & increase in sales across a concentrated digital channel mix.• Champion digital integration and innovation• Identifying opportunities to constantly improve the quality and approach to digital marketing communications and engagement• Lead and launch various digital programs, products and campaigns Show less -
Global Digital Marketing ManagerClub Assist Oct 2012 - Apr 2015Melbourne, AustraliaClub Assist partners trusted motoring organizations worldwide, improving member experiences through the provision of various member services. Club Assist is committed to the pursuit of service excellence for more than 68 automotive club partners across the globe including 7 clubs in Australia such as RACV, NRMA, RACQ etc, AA - New Zealand, AAA - North America, CAA - Canada, 5 clubs in Europe.My profile included but not limited to:• Supporting the Global business to sell more… Show more Club Assist partners trusted motoring organizations worldwide, improving member experiences through the provision of various member services. Club Assist is committed to the pursuit of service excellence for more than 68 automotive club partners across the globe including 7 clubs in Australia such as RACV, NRMA, RACQ etc, AA - New Zealand, AAA - North America, CAA - Canada, 5 clubs in Europe.My profile included but not limited to:• Supporting the Global business to sell more profitably in the short, medium and the longer term.• Identify & develop digital products & solutions aligned with client’s (such as – RACV, NRMA, RACQ, AA New Zealand, AAA USA, CAA Canada) business vision & growth strategy• Stakeholder Management - Leading a Digital transformation by educating & Influencing stakeholders on how digital can help grow the business. • Account Management• Trusted digital advisor/consultant to the clients to provide digital marketing best practices advice and recommendations for our products• Key delivery leader in getting digital products to market• Build, develop, implement and manage digital transformation programs across all regions (APAC, EU & NA) for various clients and product lines based on digital Analytics using tools like Google Analytics & Site Catalyst Omniture.• Create, execute, manage, analyze and optimize all digital marketing strategies & initiatives that drive demand, leads, user experience/engagement, customer acquisition, retention and sales across various digital channels including Website design & development, ecommerce portals, SEO, SEM, EDM, Display, Social and Mobile. • Vendor Management - Appoint, manage & govern vendors in all regions and ensure digital projects and initiatives are effective and ROI is maximized• Manage capabilities, content and UX on various company websites and product pages on 60+ branded digital assets on client side Show less -
Digital/Social Media Lead, Asia Pacific & Japan RegionHp Feb 2010 - May 2012Melbourne• Dealing with all Business units in all segments across Asia Pacific region• Managing WW/APJ/Country driven Social Media Projects/Campaigns• Drive & Implement global HP Digital strategy to all the 17 APJ countries• Key point of contact/representative for Asia Pacific region to the Global Digital team• Working closely with Global strategy team to develop Social Media strategies and managing the execution of those strategies in all APJ countries• Train/Educate Business teams… Show more • Dealing with all Business units in all segments across Asia Pacific region• Managing WW/APJ/Country driven Social Media Projects/Campaigns• Drive & Implement global HP Digital strategy to all the 17 APJ countries• Key point of contact/representative for Asia Pacific region to the Global Digital team• Working closely with Global strategy team to develop Social Media strategies and managing the execution of those strategies in all APJ countries• Train/Educate Business teams on HP Web standards & guidelines, Social Media Platforms, internal tools, best practices, provide expert feedback & insights, drive growth & engagement across APJ to ensure it is integrated into broader communications strategies• Develop and implement social media/Digital strategy, coordinate & advise internal & external stakeholders across APJ to ensure its effectiveness and encourage adoption of relevant social media techniques• Appoint and train in-country community managers in APJ for Social Media platforms.• Manage stakeholder relationships with the country and regional marketing teams, regional sales leadership, global campaigns and development teams.• Generating and delivering weekly and monthly reports and analysis on audience behavior and trends for various campaigns using SiteCatalyst and other analytics tools.• Monitor all social media activity to ensure content is in line with corporate guidelines & policies, Perform A/B Testing to decide which strategy works best• Continuously identifying new areas for improving Social & Digital presence by Self study to keep abreast of industry trends and innovations• Vendor Management - Appointing/Managing/Training all external agencies in APJ on Omniture codes and HP digital guidelines and strategy Show less -
Digital Campaign/Project Manager, South PacificHp Apr 2007 - Jan 2010Melbourne, Australia• Development & execution of Digital marketing strategy for Australia & New Zealand • Managing/Implementing WW/APJ/Country driven Web Projects/Campaigns• Key point of contact/representative for South Pacific to the Global Digital team• Web & Mobile Campaign asset development including microsites, banners, eDM’s etc• Concentrate on Campaign Tracking, Analytics reporting, SEO & SEM for all campaigns • Launch & manage multiple digital campaigns, optimize and develop them to… Show more • Development & execution of Digital marketing strategy for Australia & New Zealand • Managing/Implementing WW/APJ/Country driven Web Projects/Campaigns• Key point of contact/representative for South Pacific to the Global Digital team• Web & Mobile Campaign asset development including microsites, banners, eDM’s etc• Concentrate on Campaign Tracking, Analytics reporting, SEO & SEM for all campaigns • Launch & manage multiple digital campaigns, optimize and develop them to target budget, profit margin and performance goals.• Manage campaign performance against deliverables to ensure optimal results are achieved by determining the most effective means of increasing ROI in line with strategic objectives.• Communication & stakeholder engagement – Advise & educate the internal stakeholders on latest available technologies & tools, best practice digital marketing and ensure that it forms a critical component of strategic planning process• Continuously identifying, recommending & implementing programs for new areas to improve online customer experience including media buying and planning• Providing design, consultancy & creation of Omniture codes for Web Analytics Tracking• Vendor Management - Deliver guidelines, trainings to agencies on HP campaigns• Monitoring Web Content and publishing after checking it for HP digital compliancy• Improve campaign performance through analytics and a deep understanding of the available levers internally as well as externally by reviewing the status of campaigns after launch• Directly dealing & driving customer satisfaction by responding to the feedbacks received via websites and other online mediums• Managing rebranding and website launches for Australia & New Zealand sites• Manage multiple service providers including IT, design team, development team, media agencies, digital agencies, campaign owner, marketing managers etc.• Perform A/B Testing and other user testing to decide which strategy works best. Show less -
Account DirectorAir New Zealand Oct 2004 - Mar 2007Auckland, New Zealand• Managing Air New Zealand as a client• Designing, developing and managing Internet content for Air New Zealand’s 15 different websites.• Creating Flash/Photoshop ad banners for external and internal banner advertising• Managing migration of content in a multi-site environment using Microsoft Content Management Server (MCMS).• Working closely with the Online Sales department for developing/designing ad’s, web graphics for online advertising and airline offers/packages for… Show more • Managing Air New Zealand as a client• Designing, developing and managing Internet content for Air New Zealand’s 15 different websites.• Creating Flash/Photoshop ad banners for external and internal banner advertising• Managing migration of content in a multi-site environment using Microsoft Content Management Server (MCMS).• Working closely with the Online Sales department for developing/designing ad’s, web graphics for online advertising and airline offers/packages for partner sites.• Actively involved in the Re-branding and developing new website re-launch• Working closely with different departments/stakeholders to ensure brand values and guidelines translate into customer experience.• Designing & Developing fare finder applications for rich media advertising• Working with agencies to implement SEO and SEM• Creating eDM’s for different business units to support email marketing• Managing digital agencies to deliver desired scope and outcomes within time and budgetAchievements: • Successfully launched, migrated and developed 15 country websites using Microsoft CMS• Managing & Designing assets & content for new Brand website re-launch• Consistently received great remarks and feedbacks from internal & external stakeholders • Plan and implement consistent branding for various sites and external advertising• Played an important role in designing and testing the Fare Finder applications Show less -
Web Analyst ProgrammerAsb Bank Limited Nov 2003 - Oct 2004Auckland, New ZealandResponsibilities: • Relationship building & Stakeholder management across different Business units within the organisation• Key role in supporting & Administrating the Sovereign websites including Intranet, Internet and different Advisor websites, using ASP, Java Script and HTML languages.• Designing new eDM’s for the company and its upcoming events• Communicating, Interacting and training different departments at all levels frequently and advising them about the best usage of… Show more Responsibilities: • Relationship building & Stakeholder management across different Business units within the organisation• Key role in supporting & Administrating the Sovereign websites including Intranet, Internet and different Advisor websites, using ASP, Java Script and HTML languages.• Designing new eDM’s for the company and its upcoming events• Communicating, Interacting and training different departments at all levels frequently and advising them about the best usage of Internet and Intranet as per needed.• Developing new applications for the departments as per requests.• Looking after the newly developed lab environment which included different servers like backup servers, IIS, database servers etc.• Helping internal users to understand the Microsoft Content management Server (MCMS).• Web/database integration and graphics creation/manipulation.• Working with various software like Flash, Photoshop, Dreamweaver, etc. Achievements: • Nominated as the Employee of the term for my ongoing services and support• Successfully revamped the intranet and partner sites• Played an important role in designing and developing new microsites for events and promos• Received excellent feedback from all business units for my support and enthusiasm Show less -
The Web Expert - Designer/DeveloperBda Communications Apr 2002 - Nov 2003Auckland, New Zealand• Conceptualisation, Designing, Developing, Uploading and maintaining the clients web sites.• Content writing and editing, Making Flash presentations for the clients.• Dealing directly with the clients to discuss their requirements and sell our services• Designing & Developing Email Newsletters and templates for the company and its clients.• Designing and maintaining new websites (Static as well as dynamic)• Managing SEO for various clients
Pankaj Mehta Skills
Pankaj Mehta Education Details
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Masters Diploma In Business Administration
Frequently Asked Questions about Pankaj Mehta
What company does Pankaj Mehta work for?
Pankaj Mehta works for Vive Group
What is Pankaj Mehta's role at the current company?
Pankaj Mehta's current role is Land Development Branding & Marketing | MD @ Vive Group.
What is Pankaj Mehta's email address?
Pankaj Mehta's email address is pankaj.mehta@hp.com
What is Pankaj Mehta's direct phone number?
Pankaj Mehta's direct phone number is +1 650-687*****
What schools did Pankaj Mehta attend?
Pankaj Mehta attended Symbiosis Institute Of Management Studies.
What skills is Pankaj Mehta known for?
Pankaj Mehta has skills like Digital Marketing, Digital Strategy, Online Advertising, Search, Sem, Seo, Social Media, Social Networking, Facebook, Online Marketing, Email Marketing, Stakeholder Management.
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Pankaj Mehta
Cambridge Mba'24 | Product Management | Ex- Nha, TechnoserveLondon Area, United Kingdom -
Pankaj M.
Qualified Independent Director | Certfied Program Manager | Chief Of Staff |Executive Leadership | Grc | Business Transformation | Program Management | Shared Services | Gcc | Professional Services | BfsiBangalore Urban District2tcs.com, yahoo.com -
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