With 2+ years of experience in brand strategy, influencer marketing, and community engagement, I thrive at the intersection of creativity and analytics. From managing a roster of 70+ influencers to curating high-performing campaigns for 20+ brands, I bring impactful storytelling and data-backed strategies to the table.Whether it's crafting compelling content calendars, managing cross-functional collaborations, or analyzing performance metrics, I deliver high ROI while building lasting brand-consumer connections.
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Associate Manager - Category OperationsSmytten Jan 2024 - Jun 2024Bengaluru, Karnataka, India- Developed and executed brand and product promotion strategies to drive customer engagement and sales growth.- Curated a seamless and engaging shopping experience for members, continually iterating to improve overall satisfaction.- Enhanced existing product offerings through strategic planning and communication efforts to increase daily pickup for the brand / product.- Managed storefronts and promotional pages on both app and web platforms to incentivize consumer behavior.- Efficiently organized and maintained product data, ensuring accuracy and consistency across online platforms.- Conducted thorough inspections of online product detail pages to optimize visual appeal and accuracy of information.- Demonstrated strategic acumen in managing a high-impact project involving substantial inventory holdings, with continuous appreciation due to stock aging. Proactively mitigated potential capital loss and sunk costs, showcasing adept risk management skills and a commitment to maximizing returns for the business. -
Associate Manager - Brand MarketingSmytten Feb 2023 - Jan 2024Bengaluru, Karnataka, India- Adept at acting as the face and voice of the brand, managing all community communications with influencers, creators, and users.- Designed and executed brand solution campaigns for various brands to increase brand presence across different channels. -
Project Management InternYoso Media Aug 2022 - Nov 2022 -
Shadow MenteeOnly Much Louder Jun 2022 - Jul 2022Mumbai, Maharashtra, IndiaCreator Management - Executing & negotiating brand-led deals along with ideating on briefs & building concepts.- Servicing day-to-day inquiries for creators across Live, Content & Brand verticals for both incoming & outgoing inquiries.- Work & liaison with different teams within the company.Casting Opportunities - Pitching in-house talent across agencies for auditions. - Keeping track of all upcoming projects in the pre-production stage, finding contacts, and approaching the POCs - Arranging auditions and tracking status.- Understanding scripts for pitching the right talent. - Catering to incoming FOC activities for collaborations. -
Vice President Of Business DevelopmentAiesec Nov 2017 - Feb 2019Nagpur Area, IndiaIncreased brand visibility of the organization by hosting multiple events andinformational seminars to improve operational efficiency by 30%.Increased the credibility of AIESEC in Nagpur by attaining a status of endorsementby the CM of Maharashtra for doing good to the society.Trained and empowered team members through experiential learning to take upleadership roles in the organization.Improved financial stability of the organization by solicitating 200k in revenue andestablished 7 new in-kind partnerships by organizing special events such asYouthSpeak Forum, Global Village, Balakalakaar. -
Marketing VolunteerThe Climber Oct 2016 - Oct 2017
Kinjal Mehta Education Details
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Master Of Business Administration - Mba -
Business/Commerce, General
Frequently Asked Questions about Kinjal Mehta
What is Kinjal Mehta's role at the current company?
Kinjal Mehta's current role is Associate Manager | Smytten | Marketing Enthusiast.
What schools did Kinjal Mehta attend?
Kinjal Mehta attended The Vedica Scholars Programme For Women, Tirpude Institute Of Management Education, Civil Lines, Central Board Of Secondary Education, The Vedica Scholars Programme For Women.
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Kinjal Mehta
Marketing | Communications | Partnerships | Retail Giving | Fundraising | TravellerMumbai2goldsgym.com, csa.org.in -
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Kinjal Mehta
Ahmedabad
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