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Meiling Chen is listed as Database marketing and marketing analytics managers, entrepreneurs, partners, investors based in United States, United States, United States. AeroLeads shows a matched LinkedIn profile for Meiling Chen.
Meiling Chen previously worked as Database Marketing and Marketing Analytics Manager at Esurance and Sr.Database Marketing Analyst at Esurance. Meiling Chen holds Master Of Communication, Marketing Communication from University Of Southern California.
Natalie serves as an essential bridge between marketing data and insights. She is deeply involved in all analytics across multiple marketing channels. Irene uses statistical methods and her SQL programming skills to analyze prospects' and customers' behavioral and transactional data. She provides highly valuable and actionable insights that lead to more effective, behaviorally driven marketing programs.- Marketing Analytics:Customer LifeTime Value Analysis, Predictive Modeling (Discriminant Analysis & Decision Tree), RFM Analysis, Segmentation Analysis (Hierarchical and K-Means Clustering), Factor Analysis, Conjoint Analysis, Market Basket Analysis, A/B & Multivariate Testing, Sampling Techniques & Sample Size Determining, and Perceptual Mapping- Statistical Analysis: Descriptive Analysis, Hypothesis Testing (t-test & chi-squared test), Correlation and Regression (Linear, Multivariate, & Logistic) Analysis, Time Series Modeling (Trend-Seasonal Method), and Analysis of Variance (ANOVA)- Research and Analysis: Quantitative (survey, experiment & content analysis) Research & Analysis, Qualitative (in-depth interview & focus group) Research and Analysis
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San Francisco, CA
1. CRM/Database Marketing Management and Strategies- CRM database and email & direct mail channels owner and work with sales team for outbound call campaigns. Develop, optimize, monitor, and execute database marketing campaigns including re-marketing, cross-sell, acquisition, and win-back.- Analyze CRM customer & campaign data on different segments to.
San Francisco, CA
1. Database Marketing Campaign Reporting, Analysis, and Strategy- Analyzed customer & campaign data, and performed A/B and multivariate tests to identify growth opportunities, developed, and optimized auto and home bundling campaigns through database channels- Proposed new acquisition campaign launch/test ideas through determining sample size using.
San Francisco, CA
1. Marketing Campaign Strategy- Develop and optimize lifecycle re-targeting, cross-sell, and acquisition marketing campaigns for homeowners insurance’s launch in the U.S. and auto insurance's launch in Canada.- Channels include email, direct mail, postcard, outbound calls, and paid search.2. Database Marketing Campaign Reporting & AnalysisConduct advanced.
Chicago, IL
Managed all marketing data related projects including Customer Relationship Management (CRM), ad-hoc data analytics, and campaign performance evaluation across multiple channels. Clients are from financial services, utility, and technology industries. 1. CRM & Marketing Data Analytics- Supported and informed lifecycle B2C and B2B campaigns with ad-hoc.
Chicago, IL
Managed all marketing data related projects including Customer Relationship Management (CRM), ad-hoc data analytics, and campaign performance evaluation across multiple channels. Clients are from financial services, utility, and technology industries. 1. CRM & Marketing Data Analytics- Supported and informed lifecycle B2C and B2B campaigns with ad-hoc.
Glendale, CA
- Analyzed key performance indicators (KPIs) through web analysis tools Google Analytics, comScore, and Omniture. Aggregated weekly and monthly data reports through MS Excel and PowerPoint.- Provided insights to the marketing and branding teams to make strategic decisions on gaming design, advertisement time, and promotion tactics based on traffic and.
Activities and Societies: - Chinese Students and Scholors Association - Asia America Environmental Symposium - Association of Integrated.
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Meiling Chen is listed as Database marketing and marketing analytics managers, entrepreneurs, partners, investors.
Meiling Chen is based in United States, United States, United States.
Meiling Chen has worked for Esurance, Jacobs & Clevenger (J&C), and Viacom.
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Meiling Chen holds Master Of Communication, Marketing Communication from University Of Southern California.
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