Meital Caplan Email & Phone Number

Chicago, Il, Us

World Bicycle Relief aims to empower individuals to access education, healthcare and economic opportunities through life-changing bicycles.• Leads email communications strategy for the US/Canada market, utilizing industry best practices, technology innovation and data insights. Finalist for OneCause's 2024 "Storyteller of the Year" Raise Award.• Builds and improves systems and integrations to improve project management, optimize system integrations, and utilize critical audience data to successfully identify and nurture leads.• Develops tools + training opportunities to support World Bicycle Relief's marketing teams in Europe and Australia.

• Leads How to Ride a Bike class, guiding 6-9 year old kids in exercises that build their skills and confident to glide and pedal into new adventures• Leads adult hiking tours throughout the Chicagoland area, helping participants uncover the beauty of Starved Rock State Park, Indiana Dunes National Park and other local wonders• Leads adult kayaking tours on the Chicago River, balancing group safety with getting lost in the history and awe of the Chicago skyline• Builds expertise of products and best practices in cycling, snow sports and water sports to connect participants with tools they need to take their pursuits to the next level

• Scaled OneGoal’s email communications to include twice a month touchpoints to our general audience of 9,500+ individuals, audience-specific email journeys for warming prospects towards specific products, and trigger-specific automated emails. In my tenure, our email open rates jumped from 20% to 38%• Prioritized marketing initiatives to support national and regional growth and revenue goals, including securing new district partners and increasing online giving donations campaigns. • Project managed the end-to-end outreach strategy for OneGoal’s Enrollment Grant, distributing $200k to 350+ students over three months, utilizing web, email, text, and a learning management system, in addition to supporting regional marketing strategies.• Created an Identity-Based Recognition Framework, which brought alignment between the marketing and internal communications teams to ensure we create a positive and inclusive experience for our staff and OneGoal community in campaigns recognizing and celebrating the diverse lived experiences based on race, gender, and other identity markers.• Managed relationships with cross-functional staff and an external website developer to prioritize projects.• Drove the adoption of a project management tool (Asana) for the marketing team, which influenced the organization to adopt it for all 150+ employees.

Evanston, Illinois

As Communications Manager:• Increased the organization’s visibility and equity by leading and executing its digital marketing campaigns. To date, this produced a 861% growth in Facebook followers and an average 29-33% email open rate, which correlates with continued growth in donations.• Built and strengthened relationships with partner organizations and media outlets to provide steady written, video and multimedia coverage of the organization’s news, evens, and projects. Stories were featured in Crain’s Chicago Business, FOX 32 News and local news outlets.• Worked alongside the organization’s graphic designer to create engaging treatments for print materials while also self-producing additional print and online marketing materials.As Development Manager:• Worked directly with the Director of Development to plan and execute fundraising campaigns and special events such as year-round solicitations and the Annual Benefit.• Optimized the organization’s fundraising database to more efficiently log gifts, track constituent information and run detailed reports for analyzing donor data and trends.• Maintained and updated all financial and promotional documents relating to the organization’s capital campaign, working alongside the finance department for accuracy.• Coordinated with the Executive Director, Director of Development, and Sr. Major Gifts Officer in relation to the organization’s capital campaign to ensure that actions towards goals are proceeding as planned.

Evanston, Illinois

• Recipient of Y.O.U.'s 2013 Horton Kellogg Volunteer of the Year Award.• Developed curriculum for middle school youth to grow in their exploration of art, sports, current events and self-expression.• Served as a role model to youth by building and maintaining relationships in the course of four years to encourage the youth's academic, social and emotional learning.• Mediated conflicts among students, schools and families to strengthen youth support systems.

Crystal Lake, Il

Managed the Northwest Herald's social media accounts and wrote weekly print and multimedia feature stories for the McHenry County, IL community.

Wrote weekly print and multimedia feature stories for the Lake County, IL community.