I connect business professionals with insights and resources to help them improve their performance and better serve society. My areas of expertise include consultative B2B sales, customer service, relationship building, cold calling and prospecting, large account management, client retention, presentations, and proposals.From 2008 - 2021, I worked for the Association of National Advertisers (ANA), the world’s largest trade association for marketing and advertising. I have worn many different hats and moved into numerous roles during my tenure with the ANA, beginning as a coordinator, moving up within the organization, and ultimately leading up to my most recent role as business development director. In 2015, I left for one year to work for the ASPCA as I am a huge animal lover and devoted to the cause. I returned to the ANA in 2016 and have served in my current role as Director of Business Development since 2018. In this role, I help connect B2B and B2C businesses with detailed and personalized resources to generate new business and increase engagement among their existing client base. I often serve as the go-to person when my peers and colleagues have questions, and I additionally thrive on representing the company on the front lines in a forward-facing client and customer service capacity. Due to my analysis and research skills, I use creative methods to find qualified leads and work closely with marketing and technical teams to acquire new partnerships, increase membership, and engage prospects. When I am not working, I am either taking a new class on my Peloton bike, binge-watching true crime shows, or running an obstacle course race.
Listed skills include Advertising, Marketing, Public Relations, Integrated Marketing, and 11 others.
