Social Media Manager
CurrentBe a food baddie basically, create compelling showstopping content… work with the in house team to just continue elevating the brand that serves new yorker ☺️☺️
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Melani De Guzman is listed as Embodied ⚡️Social Media Marketing Manager @ FreshDirect & Cultural Creator | Championing People-Centric Voices through Digital Storytelling🤳🏼 | Performer, Actor, & Community Activator 📝. at FreshDirect, a company with 817 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Melani De Guzman.
Melani De Guzman previously worked as Social Media Manager at Freshdirect and Social Media Marketing Specialist at Fat Moon Creative. Melani De Guzman holds Sociology & Performing Arts, Liberal Arts And Sciences/Liberal Studies from Loyola Marymount University.
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I'm Melani De Guzman (she/her), a Brooklyn-based creative powerhouse who thrives at the intersection of storytelling, digital strategy, and community building. With a diverse background spanning performing arts, marketing, and entrepreneurship, I bring a unique perspective and a passion for empowering individuals and amplifying marginalized voices.Over the past seven years, I've honed my skills in social media strategy, content creation, and community engagement to help brands achieve organic growth and connect authentically with diverse audiences. My expertise lies in fostering inclusive online spaces, crafting compelling narratives, and driving meaningful social impact. I'm a resourceful problem-solver, a confident on-screen presence, and a passionate advocate for diversity and inclusion. Let's connect and explore how we can collaborate to create positive change and tell stories that resonate.Industries I’ve worked in: Education, non profits, wellness, mental health, luxury interior design, civic engagement, jewelry, and minority brands. My highlight reel:➰ Working on the Little Amal global campaign, I diversified the content strategy to reflect the diverse communities we were visiting and advocating for, increasing online engagement and audience interaction by 67%, fostering community growth, and strengthening client relations on all channels. ➰ In winter 2023, I lived in the Philippines to reconnect with my lineage and immerse in local communities. I co-facilitated the "Embodying Pleasure As Resistance" workshop in various locations, embracing and contributing to the spirit of 'kapwa'—shared identity and togetherness.➰ I leveraged the tracking tools that FB, TIKTOK, and INSTAGRAM provided to reach influencers and independent PR teams to build high visibility on self-produced immersive events, averaging 600+ attendees for word-of-mouth events and handling 5k audience during our live streams on socials. ➰ After being an executive assistant to Crazy Love Creative's CEO, I was promoted within a year to the Social Media Marketing and Communications Lead to build stronger in-house marketing teams for our clients.🍓Ways to connect with me 🍓📧 Melanideguzman7@gmail.com📝 DM’s are open. Send me a personal note when connecting- I prefer to schedule a virtual chat and just get to know YOUR story.
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New York, New York, United States
Be a food baddie basically, create compelling showstopping content… work with the in house team to just continue elevating the brand that serves new yorker ☺️☺️
Los Angeles Metropolitan Area
💥 Efficiently manage and contribute to a comprehensive content calendar encompassing organic social posts, paid media, and internal/external email communications, ensuring seamless daily execution across multiple digital and social platforms.Accomplishment: Innovatively engage with diverse audiences through targeted market research, enhancing engagement.
New York, New York
💥 Actively facilitate a movement arts curriculum for elementary and middle school students, working in collaboration with the Department of Education (DOE), Special Education, and General Education teachers. My focus is on aligning the curriculum with educational standards and addressing the unique needs of each student throughout the academic.
New York City Metropolitan Area
As the SMM and Content Creator for an interior design company, I spearhead the development and implementation of our social media strategy, managing day-to-day operations and monitoring social performance metrics. In collaboration with various departments, I craft cross-platform marketing content to ensure a cohesive brand message.My role extends to.
New York City Metropolitan Area
Empowered young adults (18-24 years old) to thrive in the dynamic digital media landscape by designing and delivering a comprehensive curriculum encompassing:-Engaging in lectures on digital media fundamentals, content creation strategies, and brand marketing principles.-Hands-on workshops equipping students with essential skills in content creation tools.
New York City Metropolitan Area
I spearheaded the revitalization of social media strategies for the Little Amal USA tour, achieving a 43% surge in engagement in a mere three weeks and amplifying our diversity outreach across the nation. I also orchestrated a persuasive fundraiser campaign for Little Amal, refining our storytelling approach, which led to a 35% increase in online.
New York City Metropolitan Area
I managed all administrative aspects of executive-led creative projects, including knowledge management, reporting, and implementing operational processes. This involved overseeing project timelines, monitoring budgets, and coordinating project resources to ensure successful project delivery. I also developed and implemented effective knowledge management.
330 E 61st NY NY
-Designed Individualized Pilates Programs: Crafted tailored Pilates regimens catering to a diverse range of bodies, with a special emphasis on inclusivity and a trauma-informed approach. This initiative ensured that each program was respectful of individual histories and needs, fostering a safe and supportive environment for physical wellness and.
Los Angeles, California
-Implemented arts-based initiatives to enhance self-esteem, using dance and movement to foster confidence and personal growth among students, thereby contributing to their holistic development.-Developed and executed developmentally appropriate lesson plans, ensuring a sequential learning experience that catered to the varying abilities and ages of.
Santa Monica, California
-Promoted from Membership Front Desk to Social Media Coordinator within six months, demonstrating exceptional adaptability and a strong capacity for professional growth.-Drove membership growth by conducting engaging tours and providing comprehensive information on Trifit LA’s holistic offerings, significantly increasing new member sign-ups.-Enhanced.
Los Angeles, California
-Advanced from Los Angeles Cultural Arts Grantee Paid Intern to Marketing Associate, demonstrating versatile talent both as a performer in the second company and a key contributor to the marketing team. This progression highlights my adaptability and commitment to promoting the arts within a respected Black Performing Arts organization in Crenshaw.
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Brian Giovinni
Colleague at Freshdirect
New York City Metropolitan Area, United States
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Jasmin R.
Colleague at Freshdirect
Bronx, New York, United States, United States
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Shaquaya Scott Daily
Colleague at Freshdirect
New York, New York, United States, United States
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Graciela Polanco
Colleague at Freshdirect
Bronx, New York, United States, United States
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John Moody
Colleague at Freshdirect
Philadelphia, Pennsylvania, United States, United States
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Susan Schreiber
Colleague at Freshdirect
New York, New York, United States, United States
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Percell Leibert
Colleague at Freshdirect
New York, New York, United States, United States
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Carlos Bracero
Colleague at Freshdirect
Bronx, New York, United States, United States
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Kathy Morales
Colleague at Freshdirect
New York City Metropolitan Area, United States
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Johan Suarez
Colleague at Freshdirect
Union City, New Jersey, United States, United States
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Melani De Guzman works for FreshDirect.
Melani De Guzman is listed as Embodied ⚡️Social Media Marketing Manager @ FreshDirect & Cultural Creator | Championing People-Centric Voices through Digital Storytelling🤳🏼 | Performer, Actor, & Community Activator 📝. at FreshDirect.
Melani De Guzman is based in New York City Metropolitan Area, United States, United States while working with FreshDirect.
Melani De Guzman has worked for Freshdirect, Fat Moon Creative, Marquis Studios, Atmosphere Kitchen And Bath, and Reel Works.
Melani De Guzman's colleagues at FreshDirect include Brian Giovinni, Jasmin R., Shaquaya Scott Daily, Graciela Polanco, and John Moody.
You can use AeroLeads to view verified contact signals for Melani De Guzman at FreshDirect, including work email, phone, and LinkedIn data when available.
Melani De Guzman holds Sociology & Performing Arts, Liberal Arts And Sciences/Liberal Studies from Loyola Marymount University.
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