Melani De Guzman Email and Phone Number
I'm Melani De Guzman (she/her), a Brooklyn-based creative powerhouse who thrives at the intersection of storytelling, digital strategy, and community building. With a diverse background spanning performing arts, marketing, and entrepreneurship, I bring a unique perspective and a passion for empowering individuals and amplifying marginalized voices.Over the past seven years, I've honed my skills in social media strategy, content creation, and community engagement to help brands achieve organic growth and connect authentically with diverse audiences. My expertise lies in fostering inclusive online spaces, crafting compelling narratives, and driving meaningful social impact. I'm a resourceful problem-solver, a confident on-screen presence, and a passionate advocate for diversity and inclusion. Let's connect and explore how we can collaborate to create positive change and tell stories that resonate.Industries I’ve worked in: Education, non profits, wellness, mental health, luxury interior design, civic engagement, jewelry, and minority brands. My highlight reel:➰ Working on the Little Amal global campaign, I diversified the content strategy to reflect the diverse communities we were visiting and advocating for, increasing online engagement and audience interaction by 67%, fostering community growth, and strengthening client relations on all channels. ➰ In winter 2023, I lived in the Philippines to reconnect with my lineage and immerse in local communities. I co-facilitated the "Embodying Pleasure As Resistance" workshop in various locations, embracing and contributing to the spirit of 'kapwa'—shared identity and togetherness.➰ I leveraged the tracking tools that FB, TIKTOK, and INSTAGRAM provided to reach influencers and independent PR teams to build high visibility on self-produced immersive events, averaging 600+ attendees for word-of-mouth events and handling 5k audience during our live streams on socials. ➰ After being an executive assistant to Crazy Love Creative's CEO, I was promoted within a year to the Social Media Marketing and Communications Lead to build stronger in-house marketing teams for our clients.🍓Ways to connect with me 🍓📧 Melanideguzman7@gmail.com📝 DM’s are open. Send me a personal note when connecting- I prefer to schedule a virtual chat and just get to know YOUR story.
Freshdirect
View- Website:
- freshdirect.com
- Employees:
- 817
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Social Media ManagerFreshdirect Aug 2024 - PresentNew York, New York, United StatesBe a food baddie basically, create compelling showstopping content… work with the in house team to just continue elevating the brand that serves new yorker ☺️☺️
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Social Media Marketing SpecialistFat Moon Creative Apr 2023 - PresentLos Angeles Metropolitan Area💥 Efficiently manage and contribute to a comprehensive content calendar encompassing organic social posts, paid media, and internal/external email communications, ensuring seamless daily execution across multiple digital and social platforms.Accomplishment: Innovatively engage with diverse audiences through targeted market research, enhancing engagement flows. Skillfully embody the brand's voice to amplify awareness of our client's mission and product offerings.Impact: My strategic implementation of organic communication outreach has been pivotal in boosting visibility across all social media channels. Successfully grew the online community by 56%, increased reach by 48%, and drove the adoption of strategic outreach trends, significantly enhancing our online presence. -
Teaching ArtistMarquis Studios Sep 2016 - PresentNew York City Metropolitan Area -
Teaching ArtistMarquis Studios Sep 2016 - Jun 2024New York, New York💥 Actively facilitate a movement arts curriculum for elementary and middle school students, working in collaboration with the Department of Education (DOE), Special Education, and General Education teachers. My focus is on aligning the curriculum with educational standards and addressing the unique needs of each student throughout the academic year.Accomplishment: Successfully led over 12 parent-child workshops across all five boroughs, enhancing community engagement. Orchestrated 9 culminating events that celebrate and highlight the rich diversity of the schools involved.Impact: My residencies consistently leave educators, principals, paraprofessionals, and students feeling inspired to prioritize their mental and physical well-being. This positive influence has contributed to excellent grant reviews, resulting in increased city funding for arts programs.
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Social Media Marketing ManagerAtmosphere Kitchen And Bath Dec 2023 - Aug 2024New York City Metropolitan AreaAs the SMM and Content Creator for an interior design company, I spearhead the development and implementation of our social media strategy, managing day-to-day operations and monitoring social performance metrics. In collaboration with various departments, I craft cross-platform marketing content to ensure a cohesive brand message.My role extends to managing incoming leads and nurturing prospective client relationships, while also enhancing our current client engagement strategies. I play a pivotal role in our public relations efforts, working closely with our PR agency to secure press placements that elevate our brand's visibility.I am responsible for maintaining the freshness and relevance of our company website, bringing a creative eye to styling and art direction during photoshoots, and generating captivating content that supports our marketing initiatives. Additionally, I conduct regular site visits to document project progress, providing our audience with behind-the-scenes insights into our design processes.Significant Instagram Growth: Successfully increased brand presence on Instagram organically in just two months, boosting community engagement by 3.4%.Enhanced Content Strategy: Produced six informative video reels, significantly improving key performance indicators (KPIs) through engaging and educational content. -
Digital Media SpecialistReel Works Mar 2024 - Jul 2024New York City Metropolitan AreaEmpowered young adults (18-24 years old) to thrive in the dynamic digital media landscape by designing and delivering a comprehensive curriculum encompassing:-Engaging in lectures on digital media fundamentals, content creation strategies, and brand marketing principles.-Hands-on workshops equipping students with essential skills in content creation tools, editing techniques, and social media marketing.-Integration of mindfulness practices to foster digital productivity and well-being in a fast-paced digital environment.-Industry preparation, providing guidance and resources to launch successful careers as freelancers, entrepreneurs, and other media professionals. -
Social Media Strategist And Content CreatorCause Lab Aug 2023 - Oct 2023New York City Metropolitan AreaI spearheaded the revitalization of social media strategies for the Little Amal USA tour, achieving a 43% surge in engagement in a mere three weeks and amplifying our diversity outreach across the nation. I also orchestrated a persuasive fundraiser campaign for Little Amal, refining our storytelling approach, which led to a 35% increase in online donations. My commitment to excellence was further evidenced as I managed and delivered over 30 assets within set timelines, showcasing my deep-seated project management skills. -
Digital Marketing CoordinatorCrazy Love Creative Aug 2020 - Aug 2023New York City Metropolitan AreaI managed all administrative aspects of executive-led creative projects, including knowledge management, reporting, and implementing operational processes. This involved overseeing project timelines, monitoring budgets, and coordinating project resources to ensure successful project delivery. I also developed and implemented effective knowledge management systems to capture project insights, enabling future projects to benefit from lessons learned. By providing timely and accurate reporting to executive stakeholders, I ensured that they were kept informed of project progress and any risks or issues that arose. Finally, I implemented operational processes and procedures to increase project efficiency and optimize resource allocation, resulting in improved project outcomes and increased client satisfaction. -
Certified Pilates InstructorEquinox Jul 2018 - Sep 2020330 E 61St Ny Ny-Designed Individualized Pilates Programs: Crafted tailored Pilates regimens catering to a diverse range of bodies, with a special emphasis on inclusivity and a trauma-informed approach. This initiative ensured that each program was respectful of individual histories and needs, fostering a safe and supportive environment for physical wellness and healing.-Delivered Exceptional Client Service: Provided high-quality, professional Pilates instruction to a dedicated clientele, focusing on each individual's strengths and personal fitness goals. My approach emphasized competence and care, ensuring clients felt supported and valued throughout their fitness journey.-Cultivated a Supportive Communication Style: Adopted a communication approach characterized by empathy, curiosity, and hope. This method not only motivated clients but also created a positive, encouraging atmosphere that supported their overall well-being and encouraged consistent progress toward their goals. -
Teaching ArtistDance2Serve Sep 2013 - Sep 2017Los Angeles, California-Implemented arts-based initiatives to enhance self-esteem, using dance and movement to foster confidence and personal growth among students, thereby contributing to their holistic development.-Developed and executed developmentally appropriate lesson plans, ensuring a sequential learning experience that catered to the varying abilities and ages of students, promoting a love for the arts and enhancing their skills progressively.-Collaborated with a diverse team of educators and leaders to overhaul and enhance marketing materials, playing a crucial role in articulating the organization's mission, goals, and programs, and expanding funding resources.-Raised over $8,000 for Dance2Serve’s first mission trip to the Dominican Republic, demonstrating exceptional fundraising abilities through major gift solicitations, creative sponsorship opportunities, community outreach events, and effective donor cultivation.-Facilitated and produced a professional multidisciplinary dance show with a tight 2-month deadline, attracting 80 audience members and generating a $1,300 profit to support local emerging Los Angeles dance artists.
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Social Media CoordinatorTrifit La Aug 2014 - Aug 2016Santa Monica, California-Promoted from Membership Front Desk to Social Media Coordinator within six months, demonstrating exceptional adaptability and a strong capacity for professional growth.-Drove membership growth by conducting engaging tours and providing comprehensive information on Trifit LA’s holistic offerings, significantly increasing new member sign-ups.-Enhanced member engagement and retention by collaborating with health professionals (including chiropractors, triathlon coaches, nutritionists, personal trainers, and class instructors) to deeply understand and effectively communicate their unique teaching methods.-Elevated Trifit LA’s online presence through strategic social media initiatives, working in collaboration with various departments to create compelling content that showcased the gym's diverse health and wellness services.-Led the planning and execution of member events, strengthening the community bond and enhancing member satisfaction by offering valuable networking opportunities and promoting a holistic health and wellness lifestyle. -
Arts Project ManagerLula Washington Dance Theatre May 2014 - Jan 2015Los Angeles, California-Advanced from Los Angeles Cultural Arts Grantee Paid Intern to Marketing Associate, demonstrating versatile talent both as a performer in the second company and a key contributor to the marketing team. This progression highlights my adaptability and commitment to promoting the arts within a respected Black Performing Arts organization in Crenshaw, LA.-Championed Youth and Cultural Programming: Played a pivotal role in amplifying the reach and impact of youth and cultural programming through strategic marketing efforts. My work supported the organization's mission to enrich the Crenshaw community through dance and cultural education.-Content Creation and Strategy: Spearheaded the development of compelling content for Facebook, Instagram, and email newsletters, ensuring a cohesive and engaging online presence. Designed monthly content plans that were closely aligned with the organization’s events and daily programming, significantly enhancing audience engagement and participation.-Marketing and Community Engagement: Leveraged a deep understanding of the organization's mission and community to craft marketing materials that resonated with diverse audiences. My efforts contributed to the increased visibility of the theatre's programs and a stronger connection with the community we served.
Melani De Guzman Education Details
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Liberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Melani De Guzman
What company does Melani De Guzman work for?
Melani De Guzman works for Freshdirect
What is Melani De Guzman's role at the current company?
Melani De Guzman's current role is Embodied ⚡️Social Media Marketing Manager @ FreshDirect & Cultural Creator | Championing People-Centric Voices through Digital Storytelling🤳🏼 | Performer, Actor, & Community Activator 📝..
What schools did Melani De Guzman attend?
Melani De Guzman attended Loyola Marymount University, Loyola Marymount University, College Of Business Administration.
Who are Melani De Guzman's colleagues?
Melani De Guzman's colleagues are Glenn Lloyd, Tyrel Gordon, Riza Gulluoglu, Patrick Johnson, Shananie Ballard, Oscar Taylor, Zsolt Szerdai.
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