Melanie Cook Email & Phone Number

Murfreesboro, Tennessee, United States

I was responsible for developing and executing a wide variety of marketing, public relations, and communication strategies. I worked in close cooperation with the individual Veterans' Homes across the state with the goal of census development and company reputation management. As the primary public relations contact for the organization, I regularly facilitated media relations and coordinated with cross-functional teams to ensure our messaging remained consistent. Highlights: • Serve as official company spokesperson behind State Veterans' Homes Board and CEO • Social media channel growth and increased audience engagement • Optimization of digital marketing strategies • Development of all marketing collateral and advertising campaigns • Expansion of corporate communication strategy and crisis response plan

Brentwood, Tennessee

As the organization's Marketing Coordinator, I was responsible for the creation of the company's social media accounts and strategic content planning. I managed the department’s newsletter distribution utilizing various email marketing platforms and collaborated with multiple cross-functional teams to revamp the company website. In my role, I worked in conjunction with the corporate sales teams to create tailored marketing collateral and presentations for potential clients.

Brentwood, Tennessee

I assisted the marketing department with the creation of collateral, advertising campaigns, and press releases. I worked closely with the business development team on tradeshow strategy and promotional product sourcing. Additionally, I was tasked with developing the organization’s corporate philanthropy program, including writing the mission and coordinating monthly community outreach opportunities. My role also enabled me to collaborate with various departments on the company’s re-branding efforts, including the launch of a new company logo.