Melanie Mendonça Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

• Planning, developing and implementing social campaigns across all channels. Working on both candidate and client content and tracking progress. • Design and create various new pages or additives on the website using widgets and/or Adobe suite.• Implemented SEO & SEM improvements across 5 websites to increase web-lead conversion by and improve UX.• Manage, plan and build automated marketing campaigns to leverage inbound marketing and drive our acquisition and retention strategy using DotDigital and Marketo. • Using data analytics, insight and best practices to report on campaign effectiveness, while continuing to optimise for conversion.• Act as a social media ambassador within the business to maximise staff engagement and sharing of Hudson content.• Coordinate the development of a social campaign including design assets, content and copywriting, media placement and budgets.• Track and report on performance, provide learnings and recommendations for the marketing team to facilitate continuous improvements in performance interpreting and predicting current and future consumer trends.• Project manage the creation of all content for the website including updates to existing content, the writing of new content and creation of all graphic elements.• Assisting Website Editor with uploading and publishing of content to APAC sites.• Increase web traffic and conversion rates through implementation of SEO and UX best practice across the site

Sydney, Australia

• Coordinating and implementing both online and offline marketing campaigns supporting business growth and strategies• Management of web lead generation for recruitment enquires across ANZ, coordinating with stakeholders and tracking progress• Managing the APAC marketing budget: planning and coordinating expenditure and quarterly accruals with finance• Updating and maintaining the marketing calendar as a visual project management tool to track all activities and campaigns across APAC• Conduct surveys among Hudson’s clients and candidates as a research tool for the quarterly Hudson Report• Ad hoc website updates including blogs, web page content, imagery and web forms

Bracknell

• Successfully managed a complete redesign and launch of a new single platform EpiServer website in 8 months, migrating all content in house.• Implemented a new Paid Search strategy and execution of PPC campaigns that resulted in improvement in paid search traffic and improvement in conversation rate.• Conducting keyword research using SEMRush for SEO, increasing visibility through both organic search and paid advertising.• Increased monthly site traffic by over 50% through different lead generation campaigns i.e. webinar registrations, whitepaper downloads etc.• Improved conversion rates through landing page optimization by designing and implementing infographics and enhancing integration. • Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Google+ and Linked In. Later monitoring channels for trend and opportunities through Hootsuite.• Executed email marketing campaigns – purchasing target audience data, setting up campaign within Maximal, de-duping existing clients and creating email templates. • Emailed over 800 employees weekly with company news and announcements.• Updated brochures using InDesign and coordinating the print production with print vendors.• Rebranded marketing collateral for acquired companies, liaising with different departments for consistency.

Marketing Diploma, Digital Marketing, B

Marketing, Advertising And Communcations Ba (Hons), Business/Commerce, General, 2.1

A-Levels, Business Studies, Mathematics And Product Design