After four years working with FW as my client, I am thrilled to formally become part of the team as Head of Digital.In this role I am responsible for shaping FW's digital strategy and ensuring FW remains at the forefront of technology and innovation. I lead our product and technology teams, spearhead our martech and performance marketing efforts, and champion the enhancement of our customer experience.

Specialising in implementing digital communications strategies into organisations, performance and growth marketing, social, digital and mobile strategy, and international social media strategy. Strategic mentor and advisor to C-suite execs.Previous and current clients include:- Seven West Media- Inland Revenue - Meridian Energy- Boma Marketing- Melbourne Cup Carnival- NBC Universal (AU)- Mediaworks- Pacific Magazines- ECOYA- Optus (AU)- Worksafe New Zealand- QBE Insurance (AU)- Future Women- Ministry of Business, Innovation & Employment

Trusted Digital advisor to Inland Revenue (NZ Govt).

Acting Head of Social Media at Seven West Media, developing social media strategy in partnership with SNOL, 7News, Yahoo7, Pacific Magazines and West Australian Newspaper through Backchat Media Ltd.

Develop and oversee social media strategy for a range of clients including: McDonald's, Fonterra (Anchor, Tip Top, Primo, Mainland Cheese, Fonterra Corporate...) Bach Espresso, Kapiti, Bluebird, Volvo and more.

Creating and executing the social media strategy for Southern Cross Austereo's media portfolio. Responsible for Social Media growth and engagement across 77 Radio stations and 120 Television channels.Working across:-Today Network Australia including national and local shows (Hamish and Andy, The Bump, Kyle and Jackie O, Fifi and Jules)- Triple M Network Australia including national and local shows- Southern Cross Austereo Digital Radio: Radar, Buddha, Stardust, Triple M Perth- Southern Cross Austereo Regional stations across Australia- Southern Cross Ten- Southern Cross Corporate-SonglMel was also responsible for the commercialisation of the company's 300+ social media presences. She executed numerous successful social media integrated campaigns for clients such as:- Disney- Cadbury- Amex- Nando's- Jetstar- Spotlight and AnacondaShe was also responsible for developing a social media crisis response strategy for clients including:- ANZ- Spotlight and Anaconda- Fernwood Fitness- Lexus

National Social Media Manager for Southern Cross Austereo.Managing the social media strategy for Southern Cross Austereo under the direction of the Digital Content Director. Responsible for educating teams across SCA's networks around the effective use of social media, and driving the use of new platforms within the business.Working across:-Today Network Australia including national and local shows (Hamish and Andy, Hot30 Countdown, Kyle and Jackie O, Fifi and Jules)- Triple M Network Australia including national and local shows- Southern Cross Austereo Digital Radio: Radar, Buddha, Stardust- Southern Cross Austereo Regional stations across Australia- Southern Cross Austereo Regional television: The Range, The Great DivideResponsible for driving and implementing presences across new platforms- Pinterest, Tumblr, Instagram etc.Additionally responsible for education across the country with regards to Social Media, including talent, show teams, digital teams and corporate.

Mel worked as the digital producer for the TVNZ U, the first socially integrated television channel in the world. Responsible for the digital and social presence of the channel, Mel worked with Facebook NZ to launch the channel in New Zealand, whilst working to develop alternative opportunities for interaction in real time with a NZ youth audience.

Internship/Junior Account Exec at Ogilvy NZ, working on the Progressive Enterprises team in Account Service and Creative Copywriting support.

Junior Account Executive at 'the pr shop' in Auckland. Working across a range of clients including Lion Nathan's beer portfolio, Wendy's Hamburgers, Twinings Tea, Gravity Coffee, and Watties.