Melanie Ross Email and Phone Number

• Silver Clio Award-Winner: Diversity in Storytelling• Develop and execute social marketing strategies and tactics in support of Paramount+ brand programming• Strategize and create multiple comprehensive marketing campaigns across social channels to drive user acquisitions• Help grow and foster the Paramount audience of over 7M people across Facebook, Instagram, Tiktok, and X (Twitter)• Collaborate with various teams to brainstorm and generate engaging content that encompasses the scope and breadth of Paramount+'s extensive library• Execute key marketing campaigns, such as leading talent-facing content garnering over 5M+ views on Tiktok• Support the development of the @Paramountplus social calendar and handle scheduling across all platforms • Actively engage in community management and brainstorm tactics to stimulate social conversation• Monitor mentions, identify social buzz, and help ideate content that will support key social KPIs• Implement data tagging on all posts to support ongoing analysis of social performance

• Manage and execute digital media strategies for @liventgroup social media platforms (Instagram, Facebook, and Tiktok) with over 18k combined followers• Maintain and organize social calendar and post scheduling• Launched Tiktok, generating over 1.7 million views and 9k followers in one week• Develop unique photo, video, and copy optimized for social distribution• Track and analyze overall performance and implement tactics for improvement• Part-time administrative assistant: schedule meetings, purchase equipment,develop contracts, update vendor and client contacts lists, manage inventory, and coordinate with staff for upcoming events

• Manage and execute content for social calendars for brands that include Lolea Sangria, Intern Queen, LIV Entertainment Group, and L’amour Events • Create and execute social media marketing strategies to optimize performance and increase brand awareness across social channels for various clients• Streamline communication between clients to ensure organic content is in line with brand voice, niche, and online reputation• Develop organic marketing content: cinematography, video editing, graphic design, and photography elements for marketing purposes• Analyze engagement data and research new trends in community interactions• Part-time micro-influencer: Create unique and authentic content for brands between 10k - 1 million followers: Express, Tommy Hilfiger, Maybelline, Victoria’s Secret PINK, Mejuri, and moreFor more information on my work with brands please visit: https://www.melaniepaigeross.com/portfolio-1

• Cultivated paid marketing assets that were trafficked out to various teams within the CBS Performance Marketing team• Compiled data and metrics on excel for 5 different vendors to determine successes & revisions for future campaigns• Leveraged my knowledge and experience to implement new ideas that would increase ad performances across all platforms• Create decks for department/ internal sharing of quarterly reports

• Raised brand awareness by hosting events, giveaways, and campus activations• Planned and executed the highest performing in-store event, tripling sales within a 2-hour timeframe through promotional tactics on social media• Managed and conceptualized memorable evergreen and campaign content for @ucsbpink social media platforms with over 4,000 combined followers, which led to an increased 30% in engagement on our social channels• Participated in corporate surveys pertaining to key product development, design, and branding, as well as contributed to product research• Created 2 of the most successful Campus Rep videos for VS PINK Youtube• Generated success through management of social media, events, and campaigns, making UCSB a Top 10 Outstanding University in the Campus Rep Program (Fall 2019)

• Help plan, market and execute events to promote and popularize the Victoria’s Secret Pink brand at UC Santa Barbara (25,000+ students)• Manage the official UCSB Pink instagram and distribute personal creative content to 3,000+ followers• Create unique graphics for their Instagram and Facebook page• Support Campus Reps in creating PINK sponsored events for students and the community at large• Contribute to creative marketing strategies and social media campaigns

Assist with Professor Tamara Afifi's communication study, partnering with a virtual reality company, Rendever, to test a new development in VR technology — long-distance synchronization — and how it might help residents, particularly those experiencing cognitive decline; such as Alzheimer's Disease or dementia, stay in better touch with their families and in turn create a better quality of life.Involvement includes:• Testing virtual reality headpiece on the participants, testing the technology, collecting data, documenting their experience, and transcribing video and audio data.

• Identify customer needs and provide creative solutions• Maintain in-store experience to boost customer satisfaction• Serve as marketing representative for on and offsite events while managing social media to further promote our branch

• Drafted press materials including media alerts and press releases• Monitored product placement in publications• Conducted extensive research daily - print, web, etc. for placement • Aided in gifting campaigns for over 50 celebrities, influencers, stylists, and editors• Showroom merchandising and maintenance

•Lead meetings to effectively plan exciting and meaningful events on campus to engage the hundreds of Jewish students at UC Santa Barbara•Manage and delegate tasks to various individuals on the student board based upon their knowledge and experience•Communicate with various organizations and individuals both on and off campus to ensure that events run smoothly and according to plan

• Contributed to the Israel travel brand’s global social media content• Monitored relevant content to be distributed on social marketing platforms • Collaborated with the Director of PR in identifying public figures and influencers to better reach target’s key demographics• Worked on print literature, graphic design, and written copies

• Planned, edited and created promotional videos for summer camp• Instructed campers to effectively script write, shoot, act and edit in short films

• Responsible for managing a team of professionals• In charge of delegating tasks and maintaining class scheduling• Communicating effectively with other departments