Melanie Ruic
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Melanie Ruic Email & Phone Number

Director of CRM for Favorite Daughter & Joe’s Jeans | Former Grubhub & Foot Locker | Gratitude Ambassador | at Centric Brands
Location: Cedar Grove, New Jersey, United States 9 work roles 1 school
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Centric Brands
Role
Director of CRM for Favorite Daughter & Joe’s Jeans | Former Grubhub & Foot Locker | Gratitude Ambassador |
Location
Cedar Grove, New Jersey, United States
Company size
3382 employees

Who is Melanie Ruic? Overview

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Quick answer

Melanie Ruic is listed as Director of CRM for Favorite Daughter & Joe’s Jeans | Former Grubhub & Foot Locker | Gratitude Ambassador | at Centric Brands, a company with 3382 employees, based in Cedar Grove, New Jersey, United States. AeroLeads shows a matched LinkedIn profile for Melanie Ruic.

Melanie Ruic previously worked as Director of CRM at Centric Brands and Fractional CRM & Lifecycle Marketing Strategic Consultant at Self-Employed. Melanie Ruic holds Bachelor'S Degree, Communication, Honors from Rutgers University–New Brunswick.

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Centric Brands

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Profile bio

About Melanie Ruic

Hello! I'm Melanie Ruic. It's great to meet you. Here's a snapshot of what I bring to the table:*Data-driven and creative CRM | Lifecycle Marketing B2C Leader with extensive expertise developing and scaling effective cross-channel campaigns (email, SMS, push, in-app and direct mail). *Strong background in customer acquisition, loyalty and retention strategies that drive measurable growth and increase customer lifetime value.*Experienced in building loyalty programs and driving subscription loyalty sign ups that exceed targets.*Passionate and empathetic people leader with exceptional management skills to hire, mentor and coach junior staff. Additional Skills:1. Customer Journey Mapping2. Campaign Management and Analysis3. Segmentation Strategy4. Playbook Development5. Process Development6. Martech Optimization7. Vendor and Partner ManagementPlatforms and Tools:Attentive | Bluecore | Braze | Google Analytics | Hubspot | Iterable | Looker | Movable Ink | Persado | Salesforce Marketing Cloud | Tableau*Equally comfortable and able to thrive in large matrixed organizations as in high growth startups.*Dog lover, foodie, tennis fan, horror movie buff, world traveler and karaoke queen!*Open to hybrid, on site and remote jobs as well as contract and full-time.

Current workplace

Melanie Ruic's current company

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Centric Brands
Centric Brands
Director of CRM for Favorite Daughter & Joe’s Jeans | Former Grubhub & Foot Locker | Gratitude Ambassador |
new york, new york, united states
Website
centricbrands.com
Employees
3382
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Company profile
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9 roles

Melanie Ruic work experience

A career timeline built from the work history available for this profile.

Director Of Crm

Current
Centric Brands

New York, New York, United States

Dec 2024 - Present

Fractional Crm & Lifecycle Marketing Strategic Consultant

Self-Employed

New York City Metropolitan Area

Consulting with high growth start ups on personalized CRM/Lifecycle Marketing strategies and campaigns to drive loyalty and maximize customer lifetime value.

Jul 2024 - Dec 2024

Director Of Crm

Grubhub

New York, New York, United States

Reported into the VP of Loyalty and CRM and headed up the CRM team of 12 employees (consisting of marketing operations and marketing strategy). Responsible for email, in app and push strategy and execution with goal of maximizing customer lifetime value and company growth.Marketing tech stack: Braze, Movable Ink, Email on Acid and Persado. Agency: Tinuiti

Nov 2022 - May 2024

Director Of Retention

Boxed

New York City Metropolitan Area

Responsible for strategy and execution of all multi-channel retention marketing programs across email, push, SMS and direct mail with the goal of maximizing customer lifetime value and driving loyalty/repeat purchase.

May 2022 - Sep 2022

Director Of Retention-Foot Locker And Kids Foot Locker

Foot Locker

New York, United States

Responsible for customer lifecycle marketing, increasing lifetime value (LTV) and improving overall customer experience. Drove strategy development and implementation for email, direct mail, push and SMS to maximize engagement and revenue growth.

Mar 2021 - Apr 2022

Director Of Email Marketing

Penguin Random House

New York, New York

Led the development and execution of email marketing strategies to effectively drive engagement, conversions, loyalty sign ups and company growth. Managed a team of 5 email marketers and reported to the VP of Customer Engagement.

May 2017 - Mar 2021

Campaign Management And Strategy: Email, Push, Sms And Direct Mail

Avis Budget Group

Parsippany, NJ

Headed up promotional and transactional email marketing program with presentations to senior leadership of insights and findings.Launched new SMS and Push Contact Strategy to compliment Email Marketing Strategy and create omni channel customer journeysOversaw day to day management of two direct reports for Channel Marketing

Jun 2012 - Apr 2017

Customer Relationship Management Consultant: Direct Mail And Digital Marketing

Bmw Of North America, Llc

Woodcliff Lake, New Jersey

Led Direct Marketing programs that contributed to BMW finishing number one in sales in the Luxury Automotive category for the first time in their historyImplemented Behavioral Targeting online paid media, as well as site mining tool to optimize leadsManaged multiple external Agency partners to meet creative objectives, timelines and budget requirements

Jul 2010 - Jan 2012

Integrated Account Supervisor On Edward Jones Account

Kbs (Kirshenbaum Bond Senecal + Partners)

New York, New York

Primary point of contact for client (Edward Jones) managing team of Account Executives to deliver integrated strategic marketing roadmap and assets on time and within budget.

Jul 2005 - Nov 2007
Team & coworkers

Colleagues at Centric Brands

Other employees you can reach at centricbrands.com. View company contacts for 3382 employees →

KJ Kate Jendrezak Kate Jendrezak Colleague at Centric Brands New York, New York, United States, United States View → KM Kristen Manfra Kristen Manfra Colleague at Centric Brands Staten Island, New York, United States, United States View → MD Mara Dondero Mara Dondero Colleague at Centric Brands New York, New York, United States, United States View → MD Michael Devito Michael Devito Colleague at Centric Brands New York, New York, United States, United States View → EH Emily Haddad Emily Haddad Colleague at Centric Brands New York City Metropolitan Area, United States View → FZ Francisco Zendejas Francisco Zendejas Colleague at Centric Brands Temple City, California, United States, United States View → OM Olivia Mincieli Olivia Mincieli Colleague at Centric Brands Raritan, New Jersey, United States, United States View → VP Victoria Perricone Victoria Perricone Colleague at Centric Brands New York, New York, United States, United States View → JA Jordana Andrews Jordana Andrews Colleague at Centric Brands New York, New York, United States, United States View → JM Jordan Mills Jordan Mills Colleague at Centric Brands Winston-Salem, North Carolina, United States, United States View →
1 education record

Melanie Ruic education

FAQ

Frequently asked questions about Melanie Ruic

Quick answers generated from the profile data available on this page.

What company does Melanie Ruic work for?

Melanie Ruic works for Centric Brands.

What is Melanie Ruic's role at Centric Brands?

Melanie Ruic is listed as Director of CRM for Favorite Daughter & Joe’s Jeans | Former Grubhub & Foot Locker | Gratitude Ambassador | at Centric Brands.

Where is Melanie Ruic based?

Melanie Ruic is based in Cedar Grove, New Jersey, United States while working with Centric Brands.

What companies has Melanie Ruic worked for?

Melanie Ruic has worked for Centric Brands, Self-Employed, Grubhub, Boxed, and Foot Locker.

Who are Melanie Ruic's colleagues at Centric Brands?

Melanie Ruic's colleagues at Centric Brands include Kate Jendrezak, Kristen Manfra, Mara Dondero, Michael Devito, and Emily Haddad.

How can I contact Melanie Ruic?

You can use AeroLeads to view verified contact signals for Melanie Ruic at Centric Brands, including work email, phone, and LinkedIn data when available.

What schools did Melanie Ruic attend?

Melanie Ruic holds Bachelor'S Degree, Communication, Honors from Rutgers University–New Brunswick.

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