Melanie Wright Email and Phone Number
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Self-directed and driven national director of communications with comprehensive accomplishments leading corporate communications, digital and media relations. Serve as a chief corporate storyteller and brand guardian. Provide strategies that help clients build and execute marketing initiatives, that have a positive social and environmental impact in response to the changed expectations of consumers, employees and other stakeholders. Proven success developing and seamlessly executing plans in complex, fast paced organizations with executive leadership teams. Recognized for maximizing performance by implementing appropriate strategies through analysis of data, to gain an understanding of the brand position, emerging issues, media trends, and relationships. Expertise includes managing multimillion-dollar contracts, budgets and advising C-level executives. Skilled in corporate communications, brand marketing, crisis communications, digital strategy and corporate social responsibility, with a unique ability to translate diverse experiences to multiple industries and transform. Innovative director of a pro bono management consulting program, that provides PR solutions for non-profit organizations. I have a great passion for sustainable development and the ability to create positive change in the world through the power of brands, businesses and non-profit collaboration.Accomplishments• Increased news media and social media engagement by 70%, by launching a cybersecurity thought leadership platform, tech & healthcare innovation contests and cyber hacking, robotics and gaming events • Mitigate crises from Covid-19, cybersecurity, FTC, and DE&I challenges during a 24/7 digital news-cycle.• Empower agency teams, to provide over $350,000-worth of pro bono consulting services for non-profits • Managed $10M+ budgets for media campaigns, events, videos and agencies in Canada, Europe, South America, & Asia• Developed strategic partnerships with Microsoft, Google, & the NFL, that led to media coverage on the Today Show, Fox & Friends and the Food NetworkExpertise:Corporate Communications, Reputation Management, Crisis Communications, Corporate Social Responsibility, Diversity, Equity & Inclusion Management, Integrated Marketing, Media Relations, Digital Media, Management, Public Relations, Social Media, Content Strategy, Multi-platform Campaigns, Sustainability, Global Strategic Partnerships, Budgets, Government Affairs, Sports & Entertainment Marketing, Management Consulting, Internal & External CommunicationsTechnical SkillsMailchimp | WordPress
Ainsworth Communications Strategy Group
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Executive Director Of Strategic Communications And OwnerAinsworth Communications Strategy GroupNew York, Ny, Us
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Strategic Marketing Communications AdvisorCompass Pro Bono - National Jan 2021 - PresentPhiladelphia, Pennsylvania, United StatesStrategic Management Consulting·Provide $1MM worth of strategic consulting services that provide nonprofit CEOs and their board of directors with recommendations for business growth/organizational improvement.Communications Leadership & Team Building·Manage and build cross-functional hybrid teams, using excellent motivational, organizational, and problem-solving skills to inspire, and retain consultants recruited from Comcast, PwC, EY, Independence Blue Cross, BNP Paribas, Penn Medicine, Campbell’s, Blank Rome and CBRE Group.Strategic Marketing Training ·Conduct virtual strategic marketing training sessions and provide support for the successful onboarding of over 100 business consultants based in the Washington D.C, and Philadelphia regions.Stakeholder Engagement ·Drive impact with stakeholders, by creating business partnerships that help CEOs, and CSR leaders, achieve common goals based on their shared social, environmental, and financial values. -
Executive Director Of Strategic Communications/OwnerAinsworth Communications Strategy Group 2016 - PresentPhiladelphia, Pennsylvania, United StatesIntegrated Marketing Communications· Develop and implement marketing and communications strategies that exceed targeted objectives for Fortune 500 and nonprofit clients. Broad-based experience spanning consumer retail, healthcare, sports, and sustainable innovation industries.Key Clients: Whole Foods, Caron Addiction Treatment Centers, Conscious Capitalism Inc, Tenet Healthcare, JP Morgan Chase, Friends of the Wissahickon, and Girls on the Run.CSR Corporate Communications/Media Relations·Increased global CSR social media shares by 30%, with a TriplePundit article, that positioned the CEO of Whole Foods as a thought leader on the pitfalls of securing ESG venture capital funding. The article was later referenced as a foreshadowing of the Whole Foods/Amazon merger. DE&I/Crisis Communications·Help CEOs and clients navigate DE&I and Covid-19 issues by executing crisis action plans, strategic narratives, and messaging that promotes the organization’s culture, values, and beliefs.Strategic Leadership/ Team Building/·Direct the PR Institute’s annual agency teams, which provide $200,000 worth of PR, marketing, social, and digital media consulting services to nonprofit clients. Partnerships with the Today Show, Comcast, Cigna, PBS WHYY, Philadelphia Inquirer, Technical.ly Philly, Tierney, and Brownstein.
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Executive DirectorFeliz Filadelfia 2021 - PresentPhiladelphia, Pennsylvania, United StatesLeadership & Capacity Building·Implement capacity and brand-building strategies, through partnerships with Major League Baseball (MLB) to increase DE&I opportunities, and equitable access to sports-youth development programs for baseball, soccer, and football. Sports Partnerships/DE&I·Innovative fund development leadership resulted in securing over $500,000 for FY23, a 500% increase over FY22. Implemented sports programs and partnerships with The Phillies RBI (Reviving Baseball in Inner Cities) initiative to increase interest, and to help offset the monetization of youth baseball.
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Sustainable Business & Communications DirectorThe Sustainable Business Network Of Greater Philadelphia 2019 - 2020Philaedlphia, PaSustainability Communications·Effective marketing, media relations, public positioning, executive communications, web design, and digital media strategies for a network of businesses prioritizing their environmental, social, and economic impact. ·Developed strategic partnerships with WeWork, Morgan Stanley – Green Team, and the City of Philadelphia, Office of Sustainability. Digital Media/Strategic Leadership ·Collaborated with creative agency teams to redesign the Green City, Clean Waters (GSI) website, and improve CRM by integrating the WordPress, Salesforce, and Mailchimp systems.Sustainability Advocacy/Government Relations ·Creative messaging and digital content led to a 20% increase in attendance at sustainable public policy events with business leaders, the Mayor of Philadelphia, and other officials. Increased and secured media coverage with NBC10, Philadelphia, and Next City Magazines.DE&I/Crisis Communications ·Executed a strategic plan including “Best Practices” events, and focus groups, to position SBN as a champion for the diversity of thought, cultures, gender, disabilities, sexual orientation, and age. ·Events emphasized how diversity, equity, inclusion, and accessibility initiatives impact bottom-line performance. -
National Director Of Metro Public Relations - (Remote Employee)Devry Education Group 2006 - 2016Chicago, Il (Remote Office)• Executed a fully integrated communications strategy for 80 metro locations nationwide to enhance the brand, influence customer loyalty and stakeholder engagement.Leadership & Team Building·Directed 80 metro locations nationwide, and led advertising, sports, and entertainment agency teams based in Chicago, New York, Los Angeles, and San Francisco. Managed virtual, matrix, and digital teams in multiple time zones.Social Media/Cybersecurity ·Increased social media engagement by 30%, through building relationships with social media influencers and promoting cyber hacking and FIRST Robotics gaming events geared towards millennials, entrepreneurs, and military veterans. ·Leveraged C-Suite executives as subject matter experts, to help position DeVry as a thought leader on issues regarding cybersecurity, technology, and healthcare.Sports & Entertainment Partnerships ·Magnified media impact and third-party credibility through corporate partnerships/sponsorships, with the U.S. Olympic & Paralympic Committee, the NFL, and the Latin GRAMMY® Awards. Secured USOC athlete Mia Hamm and “Big Bang Theory” TV star Mayim Bialik, and as celebrity spokespeople.Corporate Social Responsibility (CSR)/Technology ·Exceeded new customer acquisition, influencer, and stakeholder engagement goals by launching STEMReady, a national CSR program to promote STEM education and careers, to high school students. Tech Media Events/DE&I ·Produced videos, tech events, and bloggers conferences, that increased global brand recognition, and media coverage by over 200%. ·The Today Show and Fox & Friends news coverage amplified partnerships with Microsoft and NASA for DigiGirlz, Her World, Girls Who Code, and other DE&I events.
Melanie Wright Skills
Melanie Wright Education Details
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Political Science And Government -
Concentration In Marketing And Advertising
Frequently Asked Questions about Melanie Wright
What company does Melanie Wright work for?
Melanie Wright works for Ainsworth Communications Strategy Group
What is Melanie Wright's role at the current company?
Melanie Wright's current role is Executive Director of Strategic Communications and Owner.
What is Melanie Wright's email address?
Melanie Wright's email address is mw****@****vry.edu
What schools did Melanie Wright attend?
Melanie Wright attended Long Island University, New York University.
What are some of Melanie Wright's interests?
Melanie Wright has interest in Event Planning, Classic Films, Skiing, Public Relations, Advocacy Activities, Photography, Ballet, Running, Travel, History.
What skills is Melanie Wright known for?
Melanie Wright has skills like Strategic Communications, Corporate Communications, Global Media Relations, Reputation Management, Integrated Marketing Communications Planning, Stakeholder Engagement, Leadership, Corporate Social Responsibility, Sports Marketing, Entertainment Management, Stem, Crisis Communications.
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Melanie Horvat
Director Of Operational Oversight L Mentor L Charity Lead L Mental Health Champion L Six Sigma Green BeltFort Mill, Sc1lseg.com -
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