Melanie Yang Email & Phone Number

Honolulu, Hi, Us

New York, United States

Client Portfolio: Pfizer, Amgen

Created comprehensive monthly and quarterly analytics reports incorporating actionable insights and recommendations, presented to internal stakeholdersCollected, compiled, and synthesized data to evaluate campaign performance against core KPI's Assisted in developing data-driven strategies to enhance marketing and business decisionsUtilized robust data mining techniques, formulating brand benchmarking, extracting actionable insights from complex datasets related to industry and… Show more Created comprehensive monthly and quarterly analytics reports incorporating actionable insights and recommendations, presented to internal stakeholdersCollected, compiled, and synthesized data to evaluate campaign performance against core KPI's Assisted in developing data-driven strategies to enhance marketing and business decisionsUtilized robust data mining techniques, formulating brand benchmarking, extracting actionable insights from complex datasets related to industry and competitor benchmarks Show less

Honolulu, Hawaii, United States

Compose metric reports with insights and recommendations that increase the company's brand valueCreate and monitor branding and copywriting assetsDevelop tracking and measurement reports to optimize tactics, including regular reporting of KPI’s, performance against KPI’s and forecastingDevelop UTM tracking links for an enhanced customer journeyEnhance organic digital presence using SEO strategies such as keyword research and meta descriptives Expand company website through… Show more Compose metric reports with insights and recommendations that increase the company's brand valueCreate and monitor branding and copywriting assetsDevelop tracking and measurement reports to optimize tactics, including regular reporting of KPI’s, performance against KPI’s and forecastingDevelop UTM tracking links for an enhanced customer journeyEnhance organic digital presence using SEO strategies such as keyword research and meta descriptives Expand company website through multiple thought leadership articles and webpage constructionImplement quarterly campaigns that increased engagement by 22.5% and enhance digital presenceManage all internal and external messaging to assist with CRM operationsOptimize company performance by analyzing raw data sets and customer feedback Show less

Audited content to identify media inefficienciesMaintained exceptional customer service through social media monitoring across all media channels

Honolulu, Hawaii, United States

Assisted with the creation and implementation of all communication collateral (print, web and social media)Executed successful social media campaigns which generated over 50K in impressionsMonitored campus dining websites and social media outlets to ensure compliance and up-to-date informationSupported the local management team through promotion, implementation, and tracking of all account level research

Honolulu, Hawaii, United States

Analyzed market trends while monitoring competitors and in charge of the overall marketing operations of select clients Curated unique and engaging content through various social media platforms

Honolulu, Hawaii, United States

Carry out administrative and clerical duties to ensure smooth efficient internal operations

Honolulu, Hi

Master Of Science In Marketing Management, Marketing

Bachelor Of Business Administration - Bba, Marketing, Finance, International Business

High School Diploma