Melanie Randall Email & Phone Number

Dorking, England, United Kingdom

I am responsible for planning and executing the strategic marketing plan for HJP Chartered Financial Planners. This includes in-depth data analysis, campaign analysis, and working with financial advisers to establish a target market to grow our list of prospects.Brand Awareness- Heading up a working team to refine HJP's Mission Statement and Company Values via interactive internal workshops and client surveys- Planning and executing all social media campaigns via Facebook… Show more I am responsible for planning and executing the strategic marketing plan for HJP Chartered Financial Planners. This includes in-depth data analysis, campaign analysis, and working with financial advisers to establish a target market to grow our list of prospects.Brand Awareness- Heading up a working team to refine HJP's Mission Statement and Company Values via interactive internal workshops and client surveys- Planning and executing all social media campaigns via Facebook, Instagram, LinkedIn, Twitter and YouTube- Working with local partnerships, schools and charities- Organising and leading our attendance at key business events including the post-event follow up campaigns- Managing the content on our website including news blogs, landing pages and optimising for SEO- Working with an agency to produce a series of company and client testimonial videos about HJPLead Generation- Digital marketing campaigns such as social media advertising, Google AdWords, Content marketing via thought leadership blogs, and working with local partnerships via social media and banner adverts- Planning and writing content for advertorials in key and relevant publications - Building on our online reputation via third party websites and review sitesClient Retention- Segmented email campaigns- Client gifts- Using Salesforce to execute marketing automation campaigns- Planning and promoting bi-monthly webinars Show less

West Sussex, United Kingdom, United Kingdom

I headed up the marketing for a leading distribution company who supplied safety, welfare and site equipment for the construction industry. Managing a Marketing Assistant, freelancers and external agencies to help plan and implement the annual marketing plan.- Worked with a creative agency to develop and execute a new brand promise and positioning to market, on time and in line with budget - Helped produce new brand guidelines which reflect our brand position and brand values-… Show more I headed up the marketing for a leading distribution company who supplied safety, welfare and site equipment for the construction industry. Managing a Marketing Assistant, freelancers and external agencies to help plan and implement the annual marketing plan.- Worked with a creative agency to develop and execute a new brand promise and positioning to market, on time and in line with budget - Helped produce new brand guidelines which reflect our brand position and brand values- Rolled out our new brand internally and externally via the website, marketing collateral, social media, external and internal office branding- Worked with a creative agency and business development team to plan lead development and execution of Account-Based Marketing to key accounts- Worked alongside the business development team to deliver customer financial targets- Developed and executed communication tools to drive new product launches and related projects tailored to customers and in line with budget- Managed external PR company to help deliver brand position and support new product launches- Managed external website agency to ensure website functionality and SEO are optimised- Managed and maintained the company website, to ensure it pushes new product launches and reflected our brand position- Ensured the company was GDPR compliant from a sales and marketing perspective- Developed and executed sales and marketing activities within assigned budget and to meet key revenue targets. Activities include email marketing, sales brochures, adverts, advertorials, product videos, tender videos and social media - Worked with the marketing assistant to manage social media channels to help target key accounts and promote our brand message- Produced a new product catalogue with over 2000 items in line with our new brand - Worked with the marketing assistant to plan and produce internal communications to update the company on key announcements including HR items, GDPR and our new brand Show less

London, United Kingdom

I was responsible for developing and delivering the annual marketing plan for the retail, luxury and hospitality divisions at ISG within budget, with line management responsibility for a team of two.- Collated, investigated and produced text for a variety of printed and electronic materials using accuracy, appropriate tone of voice and the application of creative skills- Developed marketing and communication materials to promote ISG’s capabilities and services, including but not… Show more I was responsible for developing and delivering the annual marketing plan for the retail, luxury and hospitality divisions at ISG within budget, with line management responsibility for a team of two.- Collated, investigated and produced text for a variety of printed and electronic materials using accuracy, appropriate tone of voice and the application of creative skills- Developed marketing and communication materials to promote ISG’s capabilities and services, including but not limited to brochures (digital and print), videos, case studies, display materials and electronic/digital presentations- Liaised effectively with internal clients to offer strategic marcomms advice and direction- Defined the brief and managed the production of internal communications such as employee magazines and articles for the intranet requiring communication with all departments within the businesses to acquire newsworthy material- Managed the 360 content for the company intranet, ensuring regular updates are being communication across the group- Managed the client case studies and overall 360 group pages on the external ISG website. Ensuring appropriate tone of voice, creativity and a variety of content is available- Developed and managed social media programme in line with ISG social media policy- Managed the production of client events, conferences and exhibitions, sourcing speakers and developing engaging content and themes- Worked cohesively with the business development teams to implement marketing initiatives as outlined in the annual marketing plan and on an ad hoc basis as required- Developed and deliver annual marketing plans for each offer- Analysed and reported on effectiveness of marketing campaign throughout the year Show less

London, United Kingdom

Leading a team of two Marketing Executives to grow the portfolio of events for Retail Week, including two flagship events worth over £1million each in gross profit.Responsibilities included:- Managing two Marketing Executives to allocate investment, resources and focus activity to generate maximum return on investment for each event in the portfolio- Working collaboratively with marketers responsible for non-event products (mainly publishing) to ensure the brands are well… Show more Leading a team of two Marketing Executives to grow the portfolio of events for Retail Week, including two flagship events worth over £1million each in gross profit.Responsibilities included:- Managing two Marketing Executives to allocate investment, resources and focus activity to generate maximum return on investment for each event in the portfolio- Working collaboratively with marketers responsible for non-event products (mainly publishing) to ensure the brands are well managed for growth- Database development and management to support marketing strategies and long term audience development- Increasing brand awareness to targeted customer groups through well planned and managed investment in creative- Ensuring all marketing and sales activity and results are tracked and measured to allow intelligent investment based on analysis of current and past performance- Liaising with key internal stakeholders to ensure delegate/table/entry sales, production, sponsorship sales and logistics are fully aligned with strategic marketing objectives, and also, where necessary, supported by marketing activity and strategy- Regularly report upwards on past, current and projected performance against target KPIs and strategic & tactical marketing plans to deliver growth- Leading on innovative marketing campaigns, such as video testimonials from customers, to generate new business: http://awards.retail-week.com/video-testimonials Show less

London, United Kingdom

Managing the marketing campaigns for key events within The Energy Exchange and EnergyNet portfolios, whilst delegating key responsibilities to other staff members to ensure that the plans are delivered effectively- Oversee internal and external promotional activities, ensuring they are carried out efficiently and within agreed budgets- Manage relationships with key suppliers to ensure highest levels of service are continuously delivered- Provide Marketing Management with… Show more Managing the marketing campaigns for key events within The Energy Exchange and EnergyNet portfolios, whilst delegating key responsibilities to other staff members to ensure that the plans are delivered effectively- Oversee internal and external promotional activities, ensuring they are carried out efficiently and within agreed budgets- Manage relationships with key suppliers to ensure highest levels of service are continuously delivered- Provide Marketing Management with on-going and post campaign effectiveness reports and recommend on-going improvements- Remain up-to-date with latest communications tools and regularly testing new ideas and training members of staff accordingly, for example integrating content marketing plans such as speaker video interviews into our campaigns- Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process ensuring all marketing activities are providing us with a good ROI- Ensuring the branding of each conference is in line with the relevant company – maintaining the correct messaging, leading the design of all marketing collateral and ensuring the core values are reflecting in our customer facing and internal communications Show less

Planning and delivering up to 12 marketing campaigns per year including the largest event for the company which attracts 1500 attendees. Winners of Best Marketing Team at the 2012 Conference Awards.Key responsibilities included:- Project managing key events which consists of running monthly meetings, ensuring all departments are fulfilling their targets and monitoring the overall performance and key objectives of an event- Line Management: Supervising, training… Show more Planning and delivering up to 12 marketing campaigns per year including the largest event for the company which attracts 1500 attendees. Winners of Best Marketing Team at the 2012 Conference Awards.Key responsibilities included:- Project managing key events which consists of running monthly meetings, ensuring all departments are fulfilling their targets and monitoring the overall performance and key objectives of an event- Line Management: Supervising, training, mentoring and leading key development skills for the Marketing Assistant and the Marketing Production Assistant- Creating, managing and delivering direct marketing campaigns from a database of up to 200,000 names- Managing and implementing the social media strategy for the company particularly LinkedIn and Twitter- Database analysis and management: segmented targeting, data cleaning, identifying gaps in the database and leading projects to build relevant names.- Managing multiple websites in terms of copywriting, positioning, SEO and PPC- Identifying and implementing external partnerships including banner advertising, event listings, printed adverts, press releases and 3rd party emails/mailings- Managing both internal and external telemarketing team per event: providing relevant leads, managing the budget and ROI- Managing budgets of up to £100K per event.- Writing copy and proofing all marketing collateral including emails, sales brochure and website- Thorough analysis of registrations, identifying trends and sources and leading a website analytics project to identify how and why people register. - Managing external PR agency: promoting to the local media for pre-coverage and attracting journalists to the event- Researching the industry and seeking new innovative marketing ideas. Show less

London, United Kingdom

Planning and delivering up to 24 marketing campaigns per year. Key responsibilities included:- Analysis and segmentation of a large database to target relevant data for specific events- Budgeting, planning and cost savings for marketing campaigns- Planning and implementing direct marketing campaigns including email, postal, online and selecting lists for telesales - Training staff on new CMS website system and managing the updates of each event- Online marketing including… Show more Planning and delivering up to 24 marketing campaigns per year. Key responsibilities included:- Analysis and segmentation of a large database to target relevant data for specific events- Budgeting, planning and cost savings for marketing campaigns- Planning and implementing direct marketing campaigns including email, postal, online and selecting lists for telesales - Training staff on new CMS website system and managing the updates of each event- Online marketing including building and maintaining websites, SEO and PPC campaigns, and leading innovative social media campaigns such as Twitter - Pre & post event analysis in order to target both internal and external names to achieve targeted delegate sales.- Re-branding specific portfolios of events- Managing and negotiating partnerships with suppliers- Maintaining and acquiring new endorsers and media partnerships to increase event exposure- Management and delegation to other staff members- Presenting new ideas to the company Show less

Portsmouth, United Kingdom

Assisting the marketing communications team with B2C and B2B marketing for the Jobsite brand.

Ba (Hons), Media Studies

A' Levels; B; B; B.) 'As' Levels, Media Studies; Sociology; Psychology; English Language And Literature

C), General Studies (C). RSA: Word Processing 1(Distinction.)

Education record