- Redesigned the Webinar set-up process for MaestroConference, a social conferencing platform. The modular design solution made it easier for customers to create a conference for the first time via a guided interface, while providing power users with clear access to advanced features and a more efficient experience. - Served as lead strategist for VCA/ANTECH in the redesign of an online laboratory services product. Conducted focus group/usability studies, led design and testing of prototypes, created a product development roadmap, oversaw customized dashboard redesigns and established a robust metrics/analytics program.

- Oversaw the digital consulting firm's Emerging Platforms practice. - Served as the senior relationship owner/strategist on key accounts. Consulted with clients on a broad range of strategic issues including: online business models (content monetization), the role of digital in cross-channel marketing programs, as well as technology solution recommendations (development platforms, technical approach (build vs. buy), CMS, analytics, tools and infrastructure). - Developed and won new business engagements with global CPG and entertainment clients such as Kraft (foodandfamily.com), Warner Bros. (in2TV.com), Disney/ABC, and Sony Pictures Television (Minisode Network). - Drove innovation and expansion of Kraft's multichannel CRM program via the launch of the award-winning iFood mobile application, the first branded iPhone application by a CPG company.

- Produced interactive television, VOD and broadband video programming partnering with major networks. - Managed high profile projects for CBS, G4, Discovery, and CNN for shows such as Survivor, CSI, Banzai, Atlas HD, TIME Person of the Year and others. Led account and production teams throughout the project lifecycle: from strategy development and application design to build, QA and deployment.- Oversaw the management and operations of 24/7 interactive programming for GSN, Goldpocket’s largest ITV network customer. - Developed and produced numerous Web-based and set-top box game applications synched to GSN’s broadcast programming. - Wrote and produced a three-part brand video communicating TANDBERG’s future vision for TV and showcasing how next-generation HD, on-demand and interactive digital technologies enable consumers to experience content across multiple platforms.

- Led marketing for the global company’s High Tech Strategic Business Unit. - Served as a change agent and key player in UL’s transformation to redefine its brand and High Tech market strategy, service offerings and messaging to IT, med-tech, telecom and consumer electronics customers and trade media. Headed cross-functional teams that included marketing/PR, operations, sales and customer service resources to achieve annual revenue goals. - Instrumental in launching an interactive marketing function at a company that traditionally relied on offline channels such as direct mail and trade shows as its primary customer interface, a high priority for reaching the High Tech SBU’s Web-centric customers. - Grew incremental med-tech revenues in 2004 by 77 percent and established UL as the market leader in US FDA 510(k) services via online lead acquisition and by repositioning UL as an expert in regulatory issues for medical technology devices, a new service offering and key growth area. Worked closely with subject matter experts to write and place byline articles in key trade pubs. - Triaged UL’s eroding IT revenues and market share in North America by contributing to the development of successful customer loyalty programs. - Led a CRM initiative to empower more than 5000 customer-facing employees to effectively communicate the value UL delivers and unify the company’s message across customer touch points via the launch of Intranet tools, including an interactive learning tutorial.

- Developed and managed key account relationships for the boutique marketing/new media agency. - Established thinktank’s high tech industry practice and built the agency’s presence within the Midwest technology space by leading business development activities in the sector.

- Managed public relations function for the global consulting firm’s Midwest region, consisting of 15 offices and more than 300 partners. - Served as chief media liaison in the Midwest area. Counseled area and national leadership on messaging, crisis management and overall communications strategy.- Increased KPMG’s exposure in the region via the creation and management of dedicated microsites, print collateral, direct mail campaigns and press briefings for KPMG-sponsored events, including the Illinois High Tech Awards, Great Lakes Venture Capital Conference and Emerging Companies Executive Series. - Advanced KPMG’s position as a thought leader via the launch of the area’s first speakers bureau and ongoing management of issues-based media outreach.

- Oversaw the global management consulting firm’s relationships with the international media and its presence in the World Economic Forum; served as spokesperson with the press. - Contributed to a 42 percent increase in media coverage from the previous year with a 59 percent rise in top-tier business placements, including the WSJ, NY Times and Business Week. - Improved the efficiency, consistency and localization of communications delivered globally by establishing a firm-wide system and serving as the point for collaboration with as many as 50 field marketing, PR and agency resources. - Led initiatives to promote the firm’s intellectual capital and research, including their Global Business Policy Council’s studies on ebusiness, M&A and foreign direct investment. - Responsible for writing and editing key company communications, including speeches, news releases, byline articles and Web content. Coached company leadership on message delivery for press interviews, press briefings and conference presentations.