Melanie Eng Email & Phone Number

Led impact-driven storytelling, content strategy and social media management for a global health equity NGO that empowers women and girls in 144 countries with healthcare solutions, education and income-generating opportunities.• Planned and produced integrated communications campaigns to support global messaging, advocacy and fundraising goals across seven digital channels• Planned, wrote and edited daily social media posts, biweekly blog posts, monthly newsletters and quarterly e-solicitations/campaign assets • Led social media strategy while organically reaching 80,000 followers per month across Facebook, Instagram, Twitter and LinkedIn • Developed creative digital assets, social media toolkits and internal brand guides• Conducted cross-channel communications audits in order to identify trends and optimize reach; compiled KPI reports for leadership

Seattle, Wa

Led digital communications and marketing for a community-based nonprofit that served BIPOC, LGBTQ+ and low-income youth with trauma-informed wellness programs.• Grew average social media engagements by 200% while reaching 60,000+ followers per month across Facebook, Instagram and Twitter• Owned and executed integrated digital marketing campaigns that brought in 30% of annual revenue and doubled website traffic during fundraising months• Wrote high-performing, organic copy including social posts, newsletters, email blasts, landing page content and direct mail • Crafted segmented email blasts and newsletters reaching an average of 20,000 subscribers • Designed social graphics, infographics, flyers and other creative marketing materials • Oversaw community outreach program while managing a team of ambassadors and volunteers

Seattle, Washington

Supported high-profile communications and branding campaigns on behalf of nine global health/public health clients including The Bill & Melinda Gates Foundation. Developed social media copy, press toolkits, blog posts, media pitches, fact sheets and other public relations collateral under tight deadline pressure. Pitched more than 200 top-tier news media channels and helped secure story placement in multiple outlets including the Huffington Post.

Phnom Penh, Cambodia

Reported on development and the arts for a daily English-language newspaper with national readership. Wrote original feature stories and covered assigned news briefs. Overcame language barriers to conduct accurate, informative interviews with a diverse source pool that included national government officials, NGO leaders and the local public. Partnered with The Daily's Arts and Culture editor to produce weekend magazine (print only) that highlighted Phnom Penh's urban cultural revival in the post-Khmer Rouge era.

Seattle, Wa

Pitched, researched and wrote original news stories for submission to local and hyper-local outlets including The Seattle Times and The Seattle Globalist. Produced audio/video media clips, shot photographs and b-roll and designed infographics. Pursued a social justice beat that emphasized giving a voice to minority communities, and covered underreported topics like immigrant rights, youth suicide and political representation for minority groups in Seattle.

Seattle, Wa

Produced written and multimedia blog content for the state health reform campaign. Contributed to positive branding of state healthcare plan rollout through strategic storytelling, social media optimization and media outreach. Planned and wrote 25 SEO-optimized blog posts and corresponding social media copy for Facebook/Twitter. Increased blog traffic by 500 percent and average social engagements by 1,000+ per month.

Bachelor Of Arts (B.A.), Communications - Journalism; International Studies

Activities and Societies: Society of Professional Journalists; UW Public Relations Student Society of America; Jackson School Student.

Political Economy Of The European Union, Spanish Language

Education record

Education record