Melanie Gates Email & Phone Number

Melanie is an accomplished marketing professional with specialty in sports & entertainment partnerships, marketing activation and event management. Focused, motivated, and strategic leader with a collaborative approach. Track record of developing and executing promotions that deliver tangible business results. Ability to inspire and lead large cross-functional teams across a matrix organization and cultivate nurturing strategic partnershipsSpecialties: Relationship Management, Sports Marketing, Entertainment Marketing, Promotions, Project Management, Experiential Marketing, Agency Management, Event Management, Contract Negotiations

Listed skills include Marketing Strategy, Brand Management, Marketing, Integrated Marketing, and 30 others.

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  Project Manager (Contractor), Sports Activation

  The Coca-Cola Company

  Sep 2016 - Present - Atlanta, Georgia

  Collaborate with customer teams in the development of national and regional promotions; review and approve creative for POS and packaging prior to in-market launch and validate strategic partnership guidelines for compliance. Achieve optimal consumer experience utilizing multiple media platforms, including television, digital, social media, in-venue fan engagement and experiential marketing techniques. Manage photo shoots and supervise creative agency partners through full program cycles from briefing throughout execution for NCAA, ESPN College Game Day NASCAR and brands. Administrator over Sports & Entertainment Marketing Approval database and Connections Activation Planning System; overseeing approximately $150M in marketing assets utilized in 300+ consumer promotions annually. Assess marketing project needs with stakeholders outlining scope of work, resources and cost. Create training materials, timeline and project plans with realistic deliverables and obstacles.

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  University Of Phoenix

  Business Administration And Management, General