Melanie Gates

Melanie Gates Email and Phone Number

Project Manager at Coca-Cola @ The Coca-Cola Company
atlanta, georgia, united states
Melanie Gates's Location
Atlanta, Georgia, United States, United States
Melanie Gates's Contact Details

Melanie Gates personal email

n/a

Melanie Gates phone numbers

About Melanie Gates

Melanie is an accomplished marketing professional with specialty in sports & entertainment partnerships, marketing activation and event management. Focused, motivated, and strategic leader with a collaborative approach. Track record of developing and executing promotions that deliver tangible business results. Ability to inspire and lead large cross-functional teams across a matrix organization and cultivate nurturing strategic partnershipsSpecialties: Relationship Management, Sports Marketing, Entertainment Marketing, Promotions, Project Management, Experiential Marketing, Agency Management, Event Management, Contract Negotiations

Melanie Gates's Current Company Details
The Coca-Cola Company

The Coca-Cola Company

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Project Manager at Coca-Cola
atlanta, georgia, united states
Website:
coca-colacompany.com
Employees:
75239
Melanie Gates Work Experience Details
  • The Coca-Cola Company
    Project Manager (Contractor), Sports Activation
    The Coca-Cola Company Sep 2016 - Present
    Atlanta, Georgia
    Collaborate with customer teams in the development of national and regional promotions; review and approve creative for POS and packaging prior to in-market launch and validate strategic partnership guidelines for compliance. Achieve optimal consumer experience utilizing multiple media platforms, including television, digital, social media, in-venue fan engagement and experiential marketing techniques. Manage photo shoots and supervise creative agency partners through full program cycles from briefing throughout execution for NCAA, ESPN College Game Day NASCAR and brands. Administrator over Sports & Entertainment Marketing Approval database and Connections Activation Planning System; overseeing approximately $150M in marketing assets utilized in 300+ consumer promotions annually. Assess marketing project needs with stakeholders outlining scope of work, resources and cost. Create training materials, timeline and project plans with realistic deliverables and obstacles.
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Melanie Gates Skills

Marketing Strategy Brand Management Marketing Integrated Marketing Cross Functional Team Leadership Strategy Marketing Communications Event Management Marketing Management Customer Insight Consumer Products Social Media Marketing Sponsorship Relationship Marketing Brand Development Event Planning Account Management Market Planning Advertising Competitive Analysis Shopper Marketing Digital Marketing Media Planning Marketing Research Market Research Interactive Marketing Brand Awareness Online Marketing Creative Direction Mobile Marketing Sports Marketing Multi Channel Marketing Brand Architecture Corporate Communications

Melanie Gates Education Details

Frequently Asked Questions about Melanie Gates

What company does Melanie Gates work for?

Melanie Gates works for The Coca-Cola Company

What is Melanie Gates's role at the current company?

Melanie Gates's current role is Project Manager at Coca-Cola.

What is Melanie Gates's email address?

Melanie Gates's email address is mg****@****gca.org

What is Melanie Gates's direct phone number?

Melanie Gates's direct phone number is (404)-487*****

What schools did Melanie Gates attend?

Melanie Gates attended University Of Phoenix.

What are some of Melanie Gates's interests?

Melanie Gates has interest in Children, Civil Rights And Social Action, Education, Poverty Alleviation, Arts And Culture, Health.

What skills is Melanie Gates known for?

Melanie Gates has skills like Marketing Strategy, Brand Management, Marketing, Integrated Marketing, Cross Functional Team Leadership, Strategy, Marketing Communications, Event Management, Marketing Management, Customer Insight, Consumer Products, Social Media Marketing.

Who are Melanie Gates's colleagues?

Melanie Gates's colleagues are Ashutosh Soni, Bryan Black, Justine Cudilla, David Sossaman, Rajendra Merotha, Eric Wilson, Abraham Jones.

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