Melanie Murphy Richter, Ms, Rdn Email & Phone Number

Los Angeles, California, United States

Spearheading communications and public relations and supporting health care practitioner education for ProLon and other L-Nutra products and programs.

I developed and teach the inaugural "Nutrition through the Lifespan" course for first-year UCI nursing students. This has been adopted as a required nursing course. It has also been recently accepted as a GE summer offering for all students.

Los Angeles, California, United States

I am a wholistic and functional Registered Dietitian Nutritionist based out of Los Angeles. My private practice, Wholistic Ritual, focuses on uncovering my patient’s unique equilibrium by using specialized laboratory testing and food/nutrition as primary healing tools. Understanding that optimal nutrition is only one critical component on the vast road to.

Greater Los Angeles Area

Lead Dietitian for USC's Head Start and Early Head Start programs of South LA. I manage menu development for the children in our care, monitor our children's growth and development, conduct nutrition consultations to families, and develop in-classroom nutrition curriculum.

Santa Monica, CA

Greater Los Angeles Area

- St. Joseph's Hospital Orange: Medical Nutrition Therapy I & II, Inpatient Food Service (520 hours)- Torrance Memorial Hospital: Outpatient Medical Nutrition Therapy (120 hours)- Lawndale Elementary School District: Community Nutrition and Nutrition Education (200 hours)- University of Southern California Hospitality: Food Service (200 hours)- South Coast.

Los Angeles, CA

We provide strategic public relations counsel, writing and media relations expertise to increase awareness and public education for individual companies as well as agencies in need of additional account support.

Century City

HealthWell PR provides a full range of business and communications solutions, allowing clients to bridge the gap to success, scale and broaden their reach.We are passionate about health and wellness, just like our clients. We don’t just tell the world about products and services that can improve health, well being and quality of life, we wholeheartedly.

Santa Monica, CA

• Strategize, organize and execute regional Los Angeles and national direct-to-consumer media outreach campaigns, securing coverage in outlets such as Los Angeles Times, Wall Street Journal and Huffington Post (among.
• Plan company launch initiative for new employer benefits product, focusing on trade healthcare and business publications
• Coordinate and execute an in-depth mommy blogger campaign, working with 30 top-tier bloggers in Los Angeles County on articles, contests and giveaways to increase brand awareness and consumer engagement
• Manage external public relations agencies as their in-house point-person on several B2B and B2C media campaigns
• Spearhead all social media outreach and blogging initiatives for the company centered around relevant industry news and company innovations

Canoga Park

-Managing four primary accounts, PTPN, Bariatric Advantage, and IPC The Hospitalist Company, garnering top tier consumer and trade coverage while planning and executing thought leadership campaigns for increased market share (past clients include Metagenics, Advanced ICU Care and Nuvon)-Providing strategic council to execute both marketing and social media.

Canoga Park, California

Primary accounts include Metagenics, Inc. and Advanced ICU Care

• Assisted the execution of the national launch of DePuy Orthopaedics’ Anatomy of Movement Experience campaign with celebrity spokesperson, Jane Kaczmarek
• Supported media interviews/outreach resulting in over 109 million media impressions from top tier news broadcast, print and online outlets
• Onsite osteoarthritis expert at health expos in Long Beach, Los Angeles and Orlando encouraging those suffering from severe knee and hip pain to consult an orthopedic surgeon

• Supported three primary accounts: Allergan’s BOTOX for Chronic Migraine, Endo Pharmaceutical’s Fortesta Gel (including PR for FDA approval) and Bosch Healthcare’s Health Buddy and T400 telemedicine and remote patient.
• Conducted media outreach and developed media coverage reports
• Drafted and coordinated production of campaign website copy, press materials including press releases, fact sheets, backgrounders, patient/physician profiles and media alerts in preparation for campaign launches

• Compiled and drafted media lists, press releases, fact sheets, backgrounders, patient/physician profiles, media alerts and activity reports for health companies such as Medtronic and Endo Pharmaceuticals
• Managed and audited social media for Johnson & Johnson’s Campaign for Nursing’s Future
• Researched and monitored industry trends - coordinated logistics and schedules for influentials around client announcements, events and projects through proactive outreach and/or on-site support

• Prepare organizational publications for internal and external audiences including newsletters, quarterly reports, website content, review of case studies and program text
• Utilize organization's media and contact list to leverage communications and Public Relations activities
• Arrange public appearances, lectures and exhibits for organizations to increase service awareness and to promote goodwill
• Manage social media and multimedia sites including (but not limited to) Vimeo, Youtube, Twitter, Linkedin

• Researched and created an effective nutrition education program for adult males between the ages of 60-70
• Created and tracked program metrics

• Designed and executed public relations and advertising plans, increasing clientele by 20 percent by May, 2010
• Prioritized and delegated promotional projects to consulting team
• Interpreted the needs of the client into tangible promotional materials and events
• Produced a recognizable logo for the client for branding purposes

• Responsible for evaluating and designing current promotional materials
• Customized logo for branding among local audience

• Wrote and prepared 30 press releases per semester for publishing in local area newspapers
• Designed and maintained the monthly newsletter distributed throughout campus

• Developed and managed all aspects of biannual blood drive and record donor response
• Interviewed and wrote feature stories for weekly newsletter

• Assisted account executive with team management and project delegation
• Served as the primary liaison between the client and the consulting team
• Edited press releases, brochures and other promotional materials for publishing and distribution
• Invented, planned and implemented the First Annual Spring Family Picnic

• Grady College of Journalism and Mass Communication, UGA
• Researched effects of social media on Georgia state 2007 Senatorial election for Public Relations Professor UGA Institute for Higher Education
• Collected research data for Honors Program Dean and special projects related to higher learning

Master'S Degree, Nutrition, Healthspan And Longevity

Bachelor Of Arts In Journalism, Public Relations, Nutrition

Activities and Societies: Public Relations Student Society of America (2006-2010) • Meetings Committee Chair, PRSSA (2008- 2009) Alpha Chi.