Melanie Hidalgo-Britt Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Us

Lead all marketing and development activities for Building 21 initiatives including the Learning Innovation Network, Lab Schools, and Launchpad. Building 21 is a nonprofit organization that is reimagining education to meet the needs of all learners. We support schools and districts to create more personalized learning pathways by nurturing relationships, encouraging passions, and rethinking assessments.

Philadelphia, Pennsylvania, Us

Functioned as a consultant for a Philadelphia 501(c)(4) organization committed to fostering capital accessibility, nurturing exceptional talent, and promoting regional deal flow, primarily in the tech and healthcare sectors. Worked with the CEO to deploy a registered apprenticeship in Philadelphia targeting underrepresented communities. Completed the apprenticeship registration process with the PA State Labor & Industry. Communicated with government officials, lobbyists, and politicians to ensure program registration and raised seven figures in funding.

Philadelphia, Pennsylvania, Us

Established relationships and fostered collaboration between secondary and post-secondary institutions, community and government organizations, and private corporations. Efforts dedicated to the creation of pathways into tech careers for underrepresented and underserved groups. Outcomes include a new software developer apprenticeship partnering with the School District of Philadelphia, Urban Technology Partnership, the Community College of Philadelphia, and Boomi, inc and building the foundation for a lasting partnership with Comcast.

Philadelphia, Pennsylvania, Us

A key member of the executive team leading the revenue and marketing teams to: exceed revenue targets, increase brand awareness and market penetration, both supported by long-lasting partnerships through relationship-based approaches. Created and cultivated key relationships with local and national organizations including international fashion brands and professional sports organizations. Successfully raised 4M over 2 years.

Strategy and marketing consulting specializing in analyzing organizational practices, identifying weaknesses, and recommending solutions. Other services include go-to-market and repositioning scenarios, PR, lead generation, digital marketing, and social media management.

Pa, 19113, Us

Composed a three-year business plan and accompanying financial projections stemming from new opportunities. Drafted company annual operating goals in alignment with the strategic plan. Identified and capitalized on the marketability of existing proprietary prior authorization technology. Developed product structure, marketing plan, and campaign to obtain additional revenue of over $1M per year. Responsible for the development and launch of the new company website. Implemented use of marketing automation tool reducing resource time by 50% while increasing industry reach and penetration by 200%.

Pa, 19113, Us

Under the direction of the President, responsible for external brand presence including all communications and proposal responses for PerformRx and PerformSpecialty. Provides executive support for strategic planning and board level briefings. Ensures all marketing activities adhere to URAC accreditation standards. Responsible for the development of mobile apps and member facing portals.

Pa, 19113, Us

Pa, 19113, Us

Under the direction of the V.P. of Technology & Operations, performed all activities related to the successful transition of new clients, implementation of benefit changes, and all other technical and strategic internal projects while adhering to timelines and requirements dictated by state/federal guidelines, clients, and executive management.

Pa, 19113, Us

Supported all project management efforts through project plan and documentation completion and maintenance

B.S., Chemistry

Ms, International Marketing