Melanie King Email and Phone Number
Early in my career, the nickname "Mighty Mel" was coined for me by my mentor and shortly thereafter, the entire team jumped on board. This name reflects my adventurous, ambitious and loyal nature in both my personal and professional life. I’m willing to take on any challenge that comes my way, and am in it with you and committed for the long run! Starting from the ground up 24 years ago, I've built years of knowledge around many functional areas key to a successful campaign...from design and creative execution to strategic leadership and data analytics. But what sets me apart from other candidates is my dedication and adaptability. While I'm capable of successfully executing campaigns from start to finish, my resilience and resourcefulness give me the strength to face challenges, pivot quickly under pressure and consistently meet deliverables. Mighty Mel has truly evolved and is still my spirit until this day. I'm an accomplished and visionary marketing leader with a long history of success driving revenue growth, customer engagement and satisfaction. Over 18 years of my experience has been dedicated to the health industry for a Fortune 6 company worth $322+ billion in revenue. My passion is empowering people with the right information at the right time so they feel confident in making the most informed decisions, helping them achieve the best quality of life...physically, mentally and socially. Feel free to get in touch with me via LinkedIn or email at melanieking1230@gmail.com. I would love to connect!ExpertiseB2C Marketing: Telling a strong end-to-end value story cohesively represented through the customer journeyBrand Voice & Plain Language: Building loyalty and trust with consistency, simplicity and transparency
Elevance Health
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Marketing Communications ManagerElevance Health Dec 2023 - PresentLead a team responsible for development and management of operational member communications across Medicaid state implementations and initiatives.- Mentor, support and empower communications specialists’ professional development and career growth.-Inform and update current members about their Medicaid plan benefits and coverage.-Review communications based on brand guidelines, tone and clarity.-Define and establish strategies, operations and timelines to support corporate… Show more Lead a team responsible for development and management of operational member communications across Medicaid state implementations and initiatives.- Mentor, support and empower communications specialists’ professional development and career growth.-Inform and update current members about their Medicaid plan benefits and coverage.-Review communications based on brand guidelines, tone and clarity.-Define and establish strategies, operations and timelines to support corporate goals.-Collaborate and serve as a subject matter expert with cross-functional teams to coordinate on internal readiness for large-scale initiatives.-Partner closely with legal, regulatory and state agencies to ensure compliance.-Evaluate effectiveness of current operations and processes, seeking opportunities for efficiencies, improvements and automation. Show less
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Owner/PhotographerMcj Impressions Jul 2009 - PresentUtilize stylized and photojournalistic techniques to capture weddings and special events, including advanced post-production and editing.
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Director Of Marketing OperationsAetna, A Cvs Health Company Mar 2021 - Oct 2023Led the group retiree direct-to-consumer sales enablement marketing team, establishing the strategic direction and operationalization of ongoing marketing process improvements and tool enhancements. Partnered closely with internal and external national, middle market and public sector & labor employer group customers.Researched, strategized, planned and executed the most effective communications for the retiree population, with the goal of educating and empowering retirees to… Show more Led the group retiree direct-to-consumer sales enablement marketing team, establishing the strategic direction and operationalization of ongoing marketing process improvements and tool enhancements. Partnered closely with internal and external national, middle market and public sector & labor employer group customers.Researched, strategized, planned and executed the most effective communications for the retiree population, with the goal of educating and empowering retirees to make the most informed decisions.The team’s mission is to 1) grow and retain our retiree membership 2) drive customer satisfaction with simple, effective and innovative resources 3) help members stay healthy by educating and empowering them about their benefits Show less -
Marketing Operations ManagerAetna, A Cvs Health Company Jan 2018 - Mar 2021Partnered with our marketing director on operations and strategy of the direct-to-consumer group retiree marketing team, including research, strategy, process improvements, training, return-on-investment analysis and results.Led the strategy, planning and project management of retiree direct-to-consumer marketing campaigns for national, middle market and public sector & labor employer group accounts. This included working closely with external clients and internal account teams… Show more Partnered with our marketing director on operations and strategy of the direct-to-consumer group retiree marketing team, including research, strategy, process improvements, training, return-on-investment analysis and results.Led the strategy, planning and project management of retiree direct-to-consumer marketing campaigns for national, middle market and public sector & labor employer group accounts. This included working closely with external clients and internal account teams, strategic planning, research, creative development, coordination with product and compliance, production and results analysis. Show less
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Marketing Communications Account ManagerAetna, A Cvs Health Company Jan 2010 - Jan 2018Led the planning and project management of retiree direct-to-consumer marketing campaigns for national, middle market and public sector & labor employer group accounts. This included working closely with external clients and internal account teams, strategic planning, research, creative development, coordination with product and compliance, production and results analysis.
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Marketing Communications Account AnalystAetna, A Cvs Health Company Jan 2007 - Jan 2010Project managed the creative development and execution of business to business employer group, broker and direct-to-consumer retiree marketing communications.
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Marketing Communications AssistantAetna, A Cvs Health Company Jan 2005 - Jan 2007Coordinated and worked with project managers on various aspects of the retiree direct-to-consumer individual and group marketing process. This included internal review submission, state review submission, proofing, creative development, list management and production.
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Contributing Graphic Designer/ WriterSand Addiction Magazine 2003 - 2007
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Graphic Designer31Is 2004 - 2005
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Advertising Sales AssistantPrimedia Publishing 2002 - 2004
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Account ResearcherVendorpro 2000 - 2002
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Student AssistantCal State, Fullerton Speech Communications 1999 - 2000
Melanie King Education Details
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Communications, Advertising Emphasis
Frequently Asked Questions about Melanie King
What company does Melanie King work for?
Melanie King works for Elevance Health
What is Melanie King's role at the current company?
Melanie King's current role is Fortune 50 Marketing Operations Leader | Healthcare Expert | Customer-Obsessed Strategist | Growth & Engagement Driver | Food & Travel Enthusiast.
What schools did Melanie King attend?
Melanie King attended California State University, Fullerton.
Not the Melanie King you were looking for?
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Melanie King
Wesley Chapel, Fl3hotmail.com, motorolasolutions.com, motorola.com2 (800) 6XXXXXXX
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Melanie King
Lawrence, Ks2gmail.com, jacuzziwines.com7 +170793XXXXX
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