Melanie King Email & Phone Number

Lead a team responsible for development and management of operational member communications across Medicaid state implementations and initiatives.- Mentor, support and empower communications specialists’ professional development and career growth.-Inform and update current members about their Medicaid plan benefits and coverage.-Review communications based on brand guidelines, tone and clarity.-Define and establish strategies, operations and timelines to support corporate… Show more Lead a team responsible for development and management of operational member communications across Medicaid state implementations and initiatives.- Mentor, support and empower communications specialists’ professional development and career growth.-Inform and update current members about their Medicaid plan benefits and coverage.-Review communications based on brand guidelines, tone and clarity.-Define and establish strategies, operations and timelines to support corporate goals.-Collaborate and serve as a subject matter expert with cross-functional teams to coordinate on internal readiness for large-scale initiatives.-Partner closely with legal, regulatory and state agencies to ensure compliance.-Evaluate effectiveness of current operations and processes, seeking opportunities for efficiencies, improvements and automation. Show less

Utilize stylized and photojournalistic techniques to capture weddings and special events, including advanced post-production and editing.

Led the group retiree direct-to-consumer sales enablement marketing team, establishing the strategic direction and operationalization of ongoing marketing process improvements and tool enhancements. Partnered closely with internal and external national, middle market and public sector & labor employer group customers.Researched, strategized, planned and executed the most effective communications for the retiree population, with the goal of educating and empowering retirees to… Show more Led the group retiree direct-to-consumer sales enablement marketing team, establishing the strategic direction and operationalization of ongoing marketing process improvements and tool enhancements. Partnered closely with internal and external national, middle market and public sector & labor employer group customers.Researched, strategized, planned and executed the most effective communications for the retiree population, with the goal of educating and empowering retirees to make the most informed decisions.The team’s mission is to 1) grow and retain our retiree membership 2) drive customer satisfaction with simple, effective and innovative resources 3) help members stay healthy by educating and empowering them about their benefits Show less

Partnered with our marketing director on operations and strategy of the direct-to-consumer group retiree marketing team, including research, strategy, process improvements, training, return-on-investment analysis and results.Led the strategy, planning and project management of retiree direct-to-consumer marketing campaigns for national, middle market and public sector & labor employer group accounts. This included working closely with external clients and internal account teams… Show more Partnered with our marketing director on operations and strategy of the direct-to-consumer group retiree marketing team, including research, strategy, process improvements, training, return-on-investment analysis and results.Led the strategy, planning and project management of retiree direct-to-consumer marketing campaigns for national, middle market and public sector & labor employer group accounts. This included working closely with external clients and internal account teams, strategic planning, research, creative development, coordination with product and compliance, production and results analysis. Show less

Led the planning and project management of retiree direct-to-consumer marketing campaigns for national, middle market and public sector & labor employer group accounts. This included working closely with external clients and internal account teams, strategic planning, research, creative development, coordination with product and compliance, production and results analysis.

Project managed the creative development and execution of business to business employer group, broker and direct-to-consumer retiree marketing communications.

Coordinated and worked with project managers on various aspects of the retiree direct-to-consumer individual and group marketing process. This included internal review submission, state review submission, proofing, creative development, list management and production.