Major Duties:- Enhanced commercial operations by developing and systemizing processes that improved efficiency, reduced costs, and ensured strategic alignment across projects and programs.- Conducted thorough data gathering and ROI analyses for promotional programs and other commercial initiatives, leading to informed decision-making.- Drove actionable business insights through comprehensive analyses, program assessments, market research, and strategic projects.- Developed and implemented key Commercial Operations initiatives to support sustained business growth and competitive advantage.- Prepared and presented detailed commercial operations analyses and sales performance KPIs to the Executive Team, facilitating data-driven strategic discussions.- Ensured that systems, processes, and reporting mechanisms effectively supported the company's growth objectives.Key Successes:- Successfully streamlined operational processes, resulting in an increase in efficiency.- Delivered ROI analyses that directly informed the strategic direction of promotional initiatives- Recognized for exceptional presentation skills, receiving positive feedback from the Executive Team for clarity and impact in reporting.

Major Duties:- Led the sales forecasting process, continuously enhancing and refining the forecasting model to align with evolving business needs.- Developed and implemented sales quotas and incentive compensation plans, ensuring optimal territory alignments for the field-based sales force.- Conducted and supervised comprehensive market research among the sales force and key accounts to gather insights and inform strategic decisions.Key Successes:- Improved sales forecasting accuracy, resulting in better inventory management and resource allocation.- Successfully designed incentive compensation plans that increased sales team motivation and productivity, contributing to a rise in quarterly sales performance.- Implemented a robust territory alignment strategy that maximized field sales coverage and improved customer engagement.

- Built and led a high-performing inside sales and data entry team, expanding from 3 to 10 associates, effectively managing national corporate accounts and .COM partnerships.- Developed the team structure, budget, and incentive compensation plans while monitoring key performance metrics, driving performance coaching, and implementing data-driven solutions.- Achieved a remarkable increase in inside sales revenue from $750,000 to $3 million over four years by expanding the customer base, acquiring ideal partners, and leveraging key opinion leader (KOL) relationships.- Enhanced retailer engagement, leading to a 400% increase in formal training sessions and a 200% increase in interactions with sales associates.- Successfully managed a $3 million inside sales quota, achieving 99% of the plan with a 30% growth over 2018 and a 42% increase in .COM partner business.- Mentored five Inside Sales Associates to become President Club winners (2017-2019) and facilitated the promotion of three team members to Account Executive positions.- Oversaw diverse responsibilities, including project management, quality control, customer service, and training, while streamlining processes to enhance sell-through with limited resources.- Planned and executed strategic initiatives focused on customer engagement, driving revenue growth through targeted business plans.

- Led a team of customer service representatives to deliver exceptional support and enhance customer satisfaction.- Developed training programs and performance metrics to improve service quality and efficiency.- Managed daily operations, ensuring timely resolution of customer inquiries and issues while maintaining high standards of service.- Analyzed customer service data to identify trends and develop strategies for continuous improvement, resulting in increased customer loyalty and retention.- Collaborated with marketing teams to drive growth and manage customer service inquiries, facilitating timely updates on new products, enhancing brand awareness and customer engagement.- Developed and executed impactful sales strategies that drove growth and success for partner accounts.

- Managed and grew a portfolio of over 150 accounts in the Eastern Region, consistently exceeding sales goals through integrity and in-depth product knowledge.- Developed strong relationships with clients and collaborated with decision-makers to implement business plans, maximize profitability, and conduct training sessions.- Effectively generated leads and converted inquiries into sales through proactive outreach and exceptional customer service.

Coordinated photo selections for major publications including People, Vanity Fair, and Rolling Stone, enhancing searchability through detailed captions and high-quality image management.

- Authored the “Fashion Finds” column for a site with 500,000 monthly visitors, showcasing budget-friendly alternatives to celebrity couture.- Produced trend reports and engaging celebrity posts, keeping readers informed about the latest developments in fashion and entertainment.