Melanie Allen Email & Phone Number

Purcellville, Virginia, United States

Bluemont, VA

Inova Loudoun Hospital, Landsdowne, VA

Inova Loudoun Hospital

Managing: Inova Ambulatory Services (emergency departments - both hospital-based and freestanding, urgent care centers, healthplexes, outpatient physical therapy centers)Inova Diagnostic Imaging Services (hospital-based and freestanding centers) Inova Loudoun Hospital Sports Partnership Marketing

Sterling, VA

• Managed marketing department to a higher efficiency, reconstructing the department from a three person team to one person which allowed a reduction in operating costs while maintaining quality of work and creating new.
• Conducted rebranding and standardization of all Inova Blood Donor Services marketing, patient, and doctor collateral pieces to comply with Inova branding standards while streamlining ordering of materials to help.
• Converted and educated employees accustomed to paper-based marketing materials into usage of electronic-based materials to fit in line with Inova’s green inititiative and improve coordination efficiency amongst the.
• Pioneered the effort to facilitate one of the first Facebook pages for Inova; followed by a Twitter account and YouTube channel. The IBDS page is now the most engaged and followed page within Inova. Successfully.
• Solely planned, designed, organized, executed, and streamlined a three night awards ceremony event with attendance of 800 people to a two night event with an attendance of approximately 1,000 people while maintaining a.
• Worked closely with local and national organizations such as the Washington Capitals, Washington Nationals, Washington Wizards, George Mason University, University of Maryland, and Chick-fil-A to execute marketing.

Sterling, VA

• Part of a team of three responsible for creation of the marketing department within Inova Blood Donor Services to serve the purpose of branding and awareness
• Assisted with the management of the marketing budget of approximately $400,000 for a not-for-profit company
• Established and maintained relationships with vendors, clients, and partners
• Created and executed design projects for branding, advertising, internal and external publicity and communication pieces
• Planned, designed and executed campaigns, special events and health fairs
• Copy writing, editing, and proofreading of all marketing materials, internal and external communication pieces

Fairfax, VA

• Managed all administrative duties for both the president of the company and another associate
• Traffic manager for client projects including, but not limited to, project schedules, project management tasks, implementation of media schedules and marketing plans
• Executed design projects for CMO and clients
• Facilitated and assisted in client and vendor meetings

• Responsible for daily store operations such as accounts receivable, inventory control, human resources, customer service, maintaining customer relations
• Successfully ran the store in the absence of the Store Manager
• Completed six week management trainee program which consisted of in-store training, and an additional week training ending with management certificate
• Part of an inaugural recruiting team for the Roanoke, VA district

Graduate Certificate, Conflict Analysis And Resolution

Bba, Marketing, Management

Activities and Societies: Alpha Kappa Psi, Christiansburg Rescue Squad