Mélanie Royer Email & Phone Number

Lévis, Québec, Canada

Management of the market and competition analysis for each development and update of branding and positioning of customer products;In charge of the development and implementation of the sales growth plan for each brand;Manager of all marketing stages of client projects, including coordination of the internal team;Creator of the concepts and their implementation on the product pages, as well as the creation of content on different platforms, including Amazon;In charge of managing the process of uploading products to Amazon;Responsible for advertising and promotion (AMS) on Amazon as well as external advertising strategies (PPC) for each client.

Lévis

Gestion des communications de l’entreprise (BtoB et BtoC);Coordination de l’aide marketing offerte aux clients ;Développement et mise en œuvre de la stratégie de gestion des médias sociaux, du blogue et multiples plateformes web;Support de l’équipe des ventes (gammes de produits de détail et pour professionnels);Coordination de la relation client (gammes de produits de détail et pour professionnels);Collaboration au plan d’action communications-marketing et ventes et à la planification stratégique de l’entreprise;Supervision des projets de graphisme ;Coordination des stratégies de mise en marché, de marketing et de communications lors de la mise en marché de nouveaux produits (gammes de produits de détail et pour professionnels);Support et implémentation des stratégies de développement des ventes de l’entreprise ;Création de l’image de marque, coordination et implémentation des différentes stratégies promotionnelles (vidéos, publicités, séances photos, dépliants, etc.);Support au département de développement de produits en matière de communications, de marketing, d’études de marché et de différentes tâches reliées au développement de produits.

Lévis

Management of the company’s communications (BtoB et BtoC).Coordination of the marketing help offered to customers.Development and management of the social medias accounts, the blog and the web strategies.Sales team support (retail and professional products lines).Client relationship management (retail and professional products lines).Collaboration to the marketing-communications and sales action plans and to the company’s strategic planning.Graphic design projects supervision. Coordination and management of the marketing and communications strategies for new products launch (retail and professional products lines).Support and implementation of company’s sales development strategies ;Creation of brand image, coordination and management of the various promotional strategies (videos, publicity, photo shoots, flyers, etc.)Product development department support in terms of communications, marketing, case studies and various product development tasks.

Québec, Canada

In charge of the Facebook strategy and publications.Rewriting texts for the website.Updating flyers.

Saint-Jean-Port-Joli

Project manager for various marketing and web mandates.Execution of marketing case studies.Prepare and present internal and external training.In charge of the social medias strategies.Improvement of marketing material (brochures, flyers, etc.). Management and improvement of web sites and extranet.Photo shoot organization and coordination.In charge of PPC and SEO strategies.

Saint-Jean-Port-Joli

Team management.Supervision of marketing team projects.Management of marketing budget. Member of the product development team (products criteria, development, quality implementation according to ISO regulations, marketing).Supervision and execution of marketing case studies.Prepare and present internal training.

Québec, Canada

Execution of direct sales and promotional marketing strategies.Representation of the company in public places.Various promotional marketing.

Master Of Business Administration (Mba), Administration Et Gestion Des Affaires, Général

Activities and Societies: Missions Commerciales de l'Université Laval (MCUL), 2008-2009Business Management

Chinese Language Microprogram, Foreign Languages And Literatures, General

Chinese Language Internship, Mandarin

Bachelor'S Degree, History

Chinese Language Internship, Mandarin

Dec, Humanities/Humanistic Studies