Melanie Eisenberg Matza Email and Phone Number

- Managed a team of 10 Account Managers - Oversaw customer service, subscription renewals, and account growth (upselling) for 750+ clients.

Responsible for managing existing client accounts, growing accounts and assuring subscription renewals. Clients range from small agencies to leading global brands. *Account Manager of the Year, 2009*

Brought in new clients, grew existing accounts, provided client education, supported the marketing team and worked with GPI team members including engineers, project managers and management to successfully complete translation/localization projects for worldwide clients. - Consulted and strategized with clients looking to expand their products & services to international markets- Implemented 100+ web site, software and document translation/localization projects with engineers, desktop publishers, project managers and management- Created, presented and negotiated high level quotes that included an array of globalization services - Researched, identified and followed-up on business leads to convert contacts to clients- Managed and grew acquired and assigned accounts - Participated in NYC-area networking groups and eventsGPI is a leading provider of software, web site and documentation translation/localization services. GPI provides translation services into over 100 different languages including Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish.

Worked on new business development, as well as servicing existing clients (both corporate & agency side), across all ethnic markets and industries.- Managed clients, both corporate & agency side, across all ethnic markets and industries- Represented company and networked with C-level executives at key multicultural marketing events- Edited and approved daily e-newsletter (MMRNews); quarterly print newsletter (Multicultural Marketing News) and annual directory (The Source Book of Multicultural Experts)- Provided consulting and secondary research services to corporate marketers targeting ethnic groups - Secured press interviews and speaking engagements for clients- Managed and updated national database of prospective and existing clients - Identified and recommended opportunities to improve upon products/services and internal operations - Oversaw daily office operations and supervised staff Multicultural Marketing Resources (MMR) is a b2b public relations and marketing firm. MMR provides press release distribution via MMRNews (multicultural newswire), press referrals/interviews, speaking engagements via a Speakers Showcase and consulting/research services. MMR also publishes Multicultural Marketing News, a quarterly print newsletter and The Source Book of Multicultural Experts, an annual directory. Clients include corporations with multicultural marketing and diversity initiatives, as well as ethnic advertising agencies, research firms and organizations.

Executed qualitative and quantitative pharmaceutical research projects from inception to completion. - Analyzed multivariate and cross-tabular data to formulate conclusions and actionable recommendations - Supervised data collection and tabulation process to ensure accurate and on-time deliverables- Created presentations and reports for market research studies across several therapeutic categories- Designed questionnaires for physician tracking, segmentation and concept testing studies - Approved CATI/Internet programs and sample preparation for project launch- Wrote proposals and developed capabilities presentations to acquire new and repeat businessZiment (later became Kantar Health and is now Cerner Enviza) is one of the largest international full-service, custom marketing research organizations in the world specializing in the healthcare and pharmaceutical industries.