Melanie Tromp Hoover Email & Phone Number

Victoria, Bc, Ca

Victoria, British Columbia, Canada

Victoria, British Columbia

As leader of the communications and education team for the Environmental Services division, I developed and oversaw a range of public engagement and social marketing strategies that supported the CRD’s commitment to climate action and environmental stewardship.This work included strategic communications and consultation planning, project management, coaching and mentorship, media relations and issues management. It also demanded a high volume of production in support of several marquee… Show more As leader of the communications and education team for the Environmental Services division, I developed and oversaw a range of public engagement and social marketing strategies that supported the CRD’s commitment to climate action and environmental stewardship.This work included strategic communications and consultation planning, project management, coaching and mentorship, media relations and issues management. It also demanded a high volume of production in support of several marquee public services and programs, including solid waste, climate action, water conservation, source control and watershed stewardship. Show less

Victoria, Bc

I led a range of communications and marketing activities that built brand awareness and donor interest in the Foundation's work championing the health of every Island family.During my tenure, I launched a media strategy that achieved 155% of its target for positive coverage (including radio, television, digital and several front-page stories in print media), grew the Foundation’s social media audience by 30%, implemented a major campaign to build a mental health hub in downtown Victoria… Show more I led a range of communications and marketing activities that built brand awareness and donor interest in the Foundation's work championing the health of every Island family.During my tenure, I launched a media strategy that achieved 155% of its target for positive coverage (including radio, television, digital and several front-page stories in print media), grew the Foundation’s social media audience by 30%, implemented a major campaign to build a mental health hub in downtown Victoria and managed several brand-building projects in celebration of the Foundation's 90th birthday. Show less

Victoria, Bc

As a business partner with First West Credit Union, I led member and employee-centric communications for the Island Savings region.This work included strategic planning, coaching and mentorship, project management, media relations, community engagement and issues management. It also demanded a high volume of content production in support of employee, member and executive communications activities. As part of Island Savings’ leadership team, I also helped deliver the region’s business… Show more As a business partner with First West Credit Union, I led member and employee-centric communications for the Island Savings region.This work included strategic planning, coaching and mentorship, project management, media relations, community engagement and issues management. It also demanded a high volume of content production in support of employee, member and executive communications activities. As part of Island Savings’ leadership team, I also helped deliver the region’s business goals.Notable achievements included leading the communications program for Island Savings' integration into First West post-merge, implementing a new media outreach strategy for the Island Savings market (126% achievement in year one, 252% achievement in year two), creating the record-breaking #IslandStories social content program and contributing to the region's highest ever period of membership growth with integrated support for two best-in-class product launches. Show less

Victoria, Bc

As Communications Specialist, I developed and led communications strategy for Island Savings. This work included strategic planning, project management, media relations, writing and editorial services, social media strategy, community engagement, change leadership and consultation on marketing campaigns and operational projects that touched employees, members and community partners.The major goal of this position during my tenure was to secure a positive member vote to merge… Show more As Communications Specialist, I developed and led communications strategy for Island Savings. This work included strategic planning, project management, media relations, writing and editorial services, social media strategy, community engagement, change leadership and consultation on marketing campaigns and operational projects that touched employees, members and community partners.The major goal of this position during my tenure was to secure a positive member vote to merge with First West Credit Union through robust and multi-faceted employee and member communications--an objective that was achieved with a 79.6% 'in favour' result in November 2014. Show less

Victoria, Bc

• Created and implemented comprehensive, multi-audience communications and marketing strategies (print, web and mobile) in support of unit events, goals, programs and services• Liaised with dozens of internal and external stakeholders to create and plan IdeaFest; wrote, consulted on design and coordinated all central sponsorship, communications and marketing materials for this event• Prepared briefing materials, articles, publications and speaking notes for a number of different… Show more • Created and implemented comprehensive, multi-audience communications and marketing strategies (print, web and mobile) in support of unit events, goals, programs and services• Liaised with dozens of internal and external stakeholders to create and plan IdeaFest; wrote, consulted on design and coordinated all central sponsorship, communications and marketing materials for this event• Prepared briefing materials, articles, publications and speaking notes for a number of different internal and external audiences; liaised with media• Participated in issues management strategies and stakeholder consultation on a variety of knowledge mobilization and communications projects Show less

Victoria, Bc

• Designed and implemented print and digital communications plans for subgroups, including tailoring copy and methodology to audience and medium• Developed positioning briefs, key messages and tone for multi-medium communications tools• Coordinated, integrated and supervised electronic and social media platforms • Recommended communications strategies and brand awareness initiatives across the division• Managed student calling campaign that connects prospects with current… Show more • Designed and implemented print and digital communications plans for subgroups, including tailoring copy and methodology to audience and medium• Developed positioning briefs, key messages and tone for multi-medium communications tools• Coordinated, integrated and supervised electronic and social media platforms • Recommended communications strategies and brand awareness initiatives across the division• Managed student calling campaign that connects prospects with current students, including hiring, training, technical implementation, supervision and evaluation• Oversaw data management processes• Led various recruitment training activities; advised potential students, parents and staff concerning requirements, issues and emerging policies and procedures as required• Provided assessment expertise; liaised between clients and survey agency to craft evaluation tools• Monitored and reported on strategic/creative trends and issues (including mobile development) as they related to recruitment, enrolment services, student services and social media • Participated in the planning for and execution of market and evaluative research• Assisted with the design and technical production of publications and visual media Show less

Victoria, Bc

• Developed and implemented a strategic Career Fair communications plan and key messages for student, employer and volunteer audiences• Developed and implemented a thorough on-campus event promotional plan• Extensive event logistics and planning responsibility for day-of management (3000+ attendance)• Recruited and managed 120 exhibitors including businesses, schools and community groups• Held budget responsibility, including invoicing and financial reporting• Assisted… Show more • Developed and implemented a strategic Career Fair communications plan and key messages for student, employer and volunteer audiences• Developed and implemented a thorough on-campus event promotional plan• Extensive event logistics and planning responsibility for day-of management (3000+ attendance)• Recruited and managed 120 exhibitors including businesses, schools and community groups• Held budget responsibility, including invoicing and financial reporting• Assisted with volunteer recruitment, communications and training Show less

Victoria, British Columbia, Canada

Ba, Political Science, Environmental Studies (Professional Writing Minor)

Activities and Societies: The Martlet Publishing Society (Contributing Editor, Associate Editor), Journalists for Human Rights (Chair.

Whitebelt, Process Time Reduction Kaizen

Vertical Leadership